Green Globe International Announces Launch of Green Globe Index Providing Global Solution to Travel and Tourism

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Tue Mar 24, 2009 9:38am EDT

  MURRIETA, CA, Mar 24 (MARKET WIRE) -- 
Green Globe International, Inc. (OTCBB: GGLB), worldwide owner of the
Green Globe brand, in partnership with Sustainability Intelligence today
announced the launch of the Green Globe Index to provide a common
platform for all travel and tourism related companies to measure, rank
and demonstrate sustainability.

    The Green Globe Index tool will allow clients to calculate their CO2e
footprint, the financial cost of that CO2e, and to track their performance
of energy and water consumption and non-recyclable waste production.

    As part of the launch announcement, Green Globe Chief Operating Officer,
Mr. Brad Cox said, "The global travel and tourism industry has a wide
range of initiatives and measurement processes. The Green Globe Index
provides a common platform to enter data and deliver global ranking and
education, using the independence of the industry's only global
sustainability and certification brand -- Green Globe.

    "The index is based upon company submissions using an online questionnaire
and data entry process to deliver a ranking by business type both
nationally and globally. Users who achieve a minimum level of attainment
are placed on a public index for consumer and corporate buyers to identify
sustainable companies," added Mr. Cox.

    The entry cost for the index is US$85 per year, with users able to update
and increase their data delivery an unlimited number of times each year.
Volume users can receive reduced pricing, and all users can receive
further licences at a preferential price to engage their supply chain.

    The index is global and not country or industry sector specific and
designed for all companies in the global travel and tourism industry
whether large or small, supplier or principal. The index will be
accessible to corporate buyers and consumers to identify travel and
tourism companies who are making a difference. Alternately users can rank
their own performance without having to share it publicly.

    Companies who are new to sustainability can identify areas for action and
focus using the index. Index reports are automatically generated to assist
clients identify future improvements required to increase sustainability.

    The index can also be used to assess and improve supply chain
sustainability. Index users can demonstrate their achievements to
prospective and existing suppliers and clients, supporting increased
sustainability focused procurement.

    Hugo Kimber, Sustainability Intelligence Managing Director, commented,
"The Green Globe Index is designed to support and catalyse a more
sustainable industry by providing a simple and low cost process for all
users irrespective of their size and current levels of engagement.

    "A sustainable travel and tourism industry will only be achieved by
encouraging sustainable practices and supporting purchasing based upon
sustainable performance. Rewarding and encouraging sustainability requires
a common, independent platform that does not discriminate on the basis of
cost and delivers valuable intelligence that can drive education and
support programmes," Mr. Kimber said.

    Green Globe International (www.greenglobeint.com) encourages all
shareholders and others interested in following the progress of the
company to subscribe to receive email alerts whenever new information is
made public. To subscribe, please visit
http://www.greenglobeint.com/stayconnected/email/.

    About Green Globe International, Inc.

    Green Globe International, Inc. is the worldwide owner of the Green Globe
brand, which includes the leading sustainability certification and
benchmarking program, carbon footprint calculation and offset programs,
and a broad range of consulting services. Green Globe International has
been admitted as an affiliate member of the United Nations World Tourism
Organization. The World Travel & Tourism Council (WTTC), the business
leaders' forum for the travel and tourism industry, is a 5% common stock
owner of Green Globe International. For more information on the company,
please visit www.greenglobeint.com.

    Safe Harbor Statement

    This release contains forward-looking statements with respect to the
results of operations and business of Green Globe International, Inc.,
which involves risks and uncertainties. The Company's actual future
results could materially differ from those discussed. The Company intends
that such statements about the Company's future expectations, including
future revenues and earnings, and all other forward-looking statements be
subject to the "Safe Harbors" provision of the Private Securities
Litigation Reform Act of 1995.

    

Contacts:
For Green Globe International, Inc.
A. Beyer
Tel: +1 951 677 8073
Email Contact

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