iCueTV and itaas Demonstrate The First Fully Operational T-Commerce Platform

-Live demonstration of iCueTV`s Enhanced Television Services (ETS) suite to be
showcased at NCTA's The Cable Show '09 Booth #1401 -
CHERRY HILL, N.J.--(Business Wire)--
iCueTV, Inc.,leading provider of interactive applications that enhance the
television experience, will showcase the first fully operational live t-commerce
application with a back-end fulfillment solution in conjunction with itaas,
Inc., a leading provider of multi-platform solutions for MSOs, programmers and
interactive application developers. The demonstration and technology is
compliant with all cable standards set by CableLabs for enhanced television
programming (ETV). The application interfaces with iCueTV`s back-end solution,
ultimately allowing viewers to make product purchases using only their remote
control.

"Developing an application designed to work on legacy digital set top boxes, in
any MSO, and across any network channel creates new t-commerce opportunities for
viewers and advertisers previously not possible until now," said Michael Huegel,
president and CTO, iCueTV. "This is a rapidly emerging medium of multiplatform,
broadband interactive services and is a natural evolution of television and
iCueTV`s ETS platform is ready to support this next stage."

iCueTV`s complete suite of API`s also allows other STB applications and content
providers to easily "plug in" to iCueTV`s back-end fulfillment solution,
ultimately allowing product purchases, RFI fulfillment, and voting/polling
across any network channel.

The demonstration uses the TVWorks ETV Platform and is compatible with
CableLabs' ETV Binary Interface Format (ETV-BIF) that allows iCueTV`s ETS
Platform to be widely deployed across the installed footprint of digital cable
set-top boxes in North America.

iCueTV will be showing this application in the itaas booth, #1401, at The Cable
Show `09, April 1-3 in Washington, D.C.

About iCueTV:

iCueTV is actively engaged in supporting interactive applications that enhance
the television experience for cable companies, developers, broadcasters and
advertisers with an innovative suite of business and management tools that
create opportunities for true commerce driven interactivity - t-commerce. The
company provides the most flexible, scalable and robust t-commerce back-end
fulfillment platform in the industry.

The iCueTV system is the industry`s most intuitive set-top box application for
viewers to make product purchases, request more information from an
advertisement, and even cast a vote. The system is already active with several
highly integrated fulfillment partners through partnership programs. iCueTV
partners with leading service providers, technology suppliers, and application
developers to share ideas that create the perfect product. For more information,
please visit www.icuetv.com

About itaas:

itaas plays a unique, multifaceted role in developing and delivering interactive
television. The company reaches across the entire iTV ecosystem to ensure that
customers are able to develop and deploy applications, including ETV and tru2way
solutions across multimedia devices. itaas provides development, integration and
testing services to the content or application provider through the broadband
network all the way to the set-top box or consumer device.

For more than 10 years, itaas has worked with all iTV constituents - service
providers, technology suppliers, application developers and programmers - to
create and bring iTV services to market. With tools, lab facilities and
deployment support across a broad range of cable TV and IPTV platforms, itaas
has developed many of today's most recognized white label interactive
applications. The company is headquartered in the U.S. with international
facilities and more than 100 customers worldwide. www.itaas.com

iCueTV
Samantha Cornog
203.451.5618
samantha.cornog@gmail.com

Copyright Business Wire 2009