Historic Campaign Launches ya es hora! HAGASE CONTAR! to Ensure a Full Count of Latinos...

Historic Campaign Launches ya es hora! HAGASE CONTAR! to Ensure a Full Count
of Latinos in 2010 Census

Concerns with undercounting the nearly 50 million Latinos in the United States

LOS ANGELES, March 24 /PRNewswire-USNewswire/ -- The ya es hora Campaign, an
unprecedented coalition of national Spanish-language media and prominent
Latino organizations will brief national media on the third phase of its
historic civic engagement campaign -- ya es hora HAGASE CONTAR! (It's Time,
Make Yourself Count!). In 2010, the campaign seeks to motivate and inform the
nearly 50 million U.S. Latinos to participate in the 2010 Census.

Historically, the U.S. Census Bureau has had a poor track record of
enumerating the growing Latino population. In 2000, despite producing a net
over-count of the total population, the 2000 Census produced an undercount of
Latinos, equaling about 3% (or one million Latinos). The ya es hora HAGASE
CONTAR! (It's Time, Make Yourself Count!) campaign will seek to enhance the
Bureau's efforts to count Latinos, through a sustained and aggressive
community education initiative that seeks to mobilize hundreds of local
organizations on the ground, and saturate the market over the airwaves.

Partners in this phase of the ya es hora Campaign include Entravision
Communications, impreMedia, League of United Latin American Citizens, Mi
Familia Vota Education Fund, NALEO Educational Fund, National Council of La
Raza, Service Employees International Union and Univision Communications Inc.

WHAT: Press Briefing: ya es hora Census Participation Campaign

WHO: Principals from Partner Organizations

WHEN: April 1, 200910:00 A.M. EDT

WHERE: The National Press Club (Lisagor Room)
529 14th St. NW, 13th Floor
Washington, D.C. 20045

About the ya es hora Campaign
The ya es hora campaign is the largest and most comprehensive non-partisan
effort to incorporate Latinos as full participants in the American political
process. The campaign has dramatically impacted naturalization rates and
spurred record Latino turnout in the 2008 Presidential Election.

SOURCE NALEO Educational Fund

Eric Wagner of the NALEO Educational Fund, +1-213-747-7606, ext. 4427,
ewagner@naleo.org