ActiveVideo Networks to Demonstrate Multichannel Industry 'First' at Cable Show:...

ActiveVideo Networks to Demonstrate Multichannel Industry 'First' at Cable
Show: Web-Based Interactive Content Launched from EBIF Prompts

SAN JOSE, Calif., March 24 /PRNewswire/ -- ActiveVideo Networks announced
today that it will be demonstrating the multichannel television industry's
first example of the ability of consumers to launch Web-based interactive
content from EBIF (Enhanced Binary Interchange Format) prompts at The Cable
Show in Washington, DC next month.

During the April 1-3 show at the Washington Convention Center, ActiveVideo
(Booth #1423) will show several EBIF applications that provide increased
viewer engagement, including: a portal-like programming experience with bonus
materials that would extend the brand of popular shows; and multi-tiered
advertising microsites that showcase videos and products within a specific
market.

"EBIF represents a significant step for the cable industry in terms of
ubiquitous interactivity. Combining EBIF with interactive, video content from
the Internet and/or from operators' VOD platforms, creates a media-rich,
immersive interactive video ad that maximizes the viewer experience and
impact," said John Callahan, CTO of ActiveVideo Networks. "Our Cable Show
demonstrations will underscore how cable can deliver the Web choice and
control subscribers are seeking in the television environment that they
enjoy."

In the ActiveVideo examples at The Cable Show, EBIF triggers embedded in
linear television shows or commercials enable telescoping into a programming
or advertising microsite. Keyclicks on standard remote controls initiate
local application overlays that enable viewers to navigate through several
options, including links to show-related or advertising videos that are
streamed from network servers and may themselves contain additional embedded
triggers. At the same time, a scaled version of the broadcast stream can
continue to be delivered, enabling the viewer to monitor the original
programming channel.

"The rise in video consumption at the PC and the seemingly-endless parade of
new Web-to-TV consumer devices indicate that consumers want greater video
choice and the 10-foot experience of the living room television," said
Callahan. "Cable's pioneering efforts in EBIF and the power and reach of the
industry's managed network give it tremendous advantages in meeting those
desires."

Callahan will be speaking about the potential of solutions that combine EBIF
with network-based processing during the NCTA Technical Papers session on
Wednesday, April 1 at The Cable Show. Callahan will be part of the panel
entitled: Sending the Right Message: Techniques and Technologies for Targeted
Advertising.
ActiveVideo immerses viewers in an engaging experience that combines Web
video, Web 2.0 functionality and traditional television. With ActiveVideo,
viewers can navigate a completely interactive environment of both linear and
broadband programming including rich interfaces and graphics optimized for TV
and remote control navigation; social networking; personal media; niche
content; and targeted, actionable advertising. ActiveVideo uses intelligent
MPEG streaming to deliver the Web 2.0 experience to any digital cable set-top
box or broadband-connected CE device.

About ActiveVideo Networks
ActiveVideo Networks(TM), formerly ICTV(R), provides programming and
technology that infuse television with Web content and interactivity. Based
on standard Web authoring and delivery technologies, the company's
ActiveVideo(R) Distribution Network simply and inexpensively enables expanded
programming, navigation and advertising possibilities, allowing viewers to
define and share TV experiences. ActiveVideo combines Web-based media and
targeted, clickable advertisements with the high-quality video, immediate
responsiveness and remote control navigation of television for uniform
interactivity across all digital set-tops and Web-connected televisions.
ActiveVideo Networks is based in the heart of Silicon Valley, with offices in
Los Angeles, Baltimore, Beijing and the United Kingdom. For more information,
visit www.avnetworks.com.

SOURCE ActiveVideo Networks

Paul Schneider for ActiveVideo Networks, +1-215-702-9784, or +1-215-817-4384
(mobile), pspr@att.net