Jean-Michel Cousteau and the Ocean Adventures Team Explore the Human Connection to...

Jean-Michel Cousteau and the Ocean Adventures Team Explore the Human
Connection to Beluga and Orca Whales

Emmy Award-winning HD Multi-media Series Returns with Two New Specials on PBS

Jean-Michel Cousteau: Ocean Adventures
Returns with
'Sea Ghosts' (Belugas) premiering April 8, 2009 at 8pm
'Call of the Killer Whale' (Orcas) premiering April 22, 2009 at 8pm

Robust Web and Education Presence Accompany Broadcast

SAN FRANCISCO, March 24 /PRNewswire/ -- Traveling to extreme locations around
the globe to reveal the mysteries of the ocean and its connection to our human
world, Jean-Michel Cousteau and his team of explorers return to PBS with two
new expeditions in the PBS signature environmental series Jean-Michel
Cousteau: Ocean Adventures. Combining science and discovery with expert
storytelling and astonishing HD footage, the new specials premiere nationally
with the one-hour "Sea Ghosts" (beluga whales), airing April 8 at 8 pm and the
two-hour "Call of the Killer Whale" (orcas), airing on Earth Day, April 22 at
8pm. (Check local listings.) www.pbs.org/oceanadventures

Captured in high definition, "Sea Ghosts" is narrated by Anne Heche. The
narrator for "Call of the Killer Whale" is Chris Noth.

Peabody and Emmy Award-winner Jean-Michel Cousteau, the son of Jacques
Cousteau, travels to the furthest reaches of the globe to learn the latest
discoveries about two of the most appealing marine mammals on earth, the
beluga and the orca. He and his acclaimed diving team, which includes his son,
Fabien, his daughter, Celine, as well as his collaborator Holly Lohuis,
explore a thrilling array of natural beauty, learn about efforts to protect
these whales from the threats faced by human activities and climate change,
and come face to face with the friendly and ferocious inhabitants of the deep.

Cousteau is no stranger to killer whales. His work to re-introduce into the
wild the killer whale Keiko, of Free Willy fame, is documented in hour one, as
well as the evolution of his thinking on how best to protect orcas. Cousteau
also visits frigid Arctic and Antarctic waters to view first-hand how beluga
whales--whose Cook Inlet population were added to the list of endangered
species in October 2008--are now being protected in some places by the
indigenous tribes who once hunted them nearly to extinction.

In each program, Cousteau explores the connection between the world under the
sea and the inter-dependency of those species with humans. Cousteau
demonstrates how human behavior on land has brought about changes in both the
beluga and orca population's ability to survive. But these great sea creatures
have much to teach humans as well, and the Cousteau team point to several
hopeful signs in the movement to protect these species.

In addition to the television programs, Jean-Michel Cousteau: Ocean Adventures
has robust education and award-winning Web components.

Sea Ghosts (beluga whales)
There are places on this planet where it's a marvel that anything survives.
But in the cold Arctic waters of the far north, the sea is alive with sound.
The canaries of the sea are singing. They're beluga whales, named from the
Russian word for "white ones." They're an evolutionary surprise--a
warm-blooded mammal in a numbingly cold sea. Resembling curious ghosts, these
intelligent mammals use one of the most complex sonars of any animal.

Belugas inhabiting Cook Inlet, close to Anchorage, were added to the list of
endangered species in October 2008. The National Oceanic and Atmospheric
Administration stated that a decade-long recovery program had failed to ensure
the whales' survival. The relationship between people and belugas is ancient.
For more than 4,000 years, hunters of the north have depended on these whales
for their own survival in a land with little to offer. These traditional
cultures have now partnered with scientists and modern technology to protect
the beluga, which in turn, ensures their own future. Yet these efforts are
only a small part of the story as new discoveries have raised troubling
questions about the health of belugas and their long-term survival.

Their world is now ground zero for climate change, and what threatens them is
not confined to the Arctic, it's global. What lies ahead for the beluga could
become prophesy for many species everywhere, including our own.

"I've always said that if you protect the ocean you protect yourself and it's
never been more true, especially when you think about belugas and contaminants
and the implications for human health," stated Jean-Michel Cousteau. "But
maybe it is worth protecting the beluga just for its own sake, for the beauty
of its songs, and for the warmth of its social groups, and for their lifelong
bonds to each other in the cold Arctic Ocean. Maybe protecting the beluga for
its own sake improves us and helps us to define who we are. Protecting the
beauty and wonder of these creatures and the natural world may be as essential
to our spirit as food is to our bodies. I believe it's important after all,
that the sea continues to be filled with these songs."

Call of the Killer Whale (orcas)
The most complex marine species on the planet, our counterparts in the sea,
are the orca, the ruler of the ocean. They are the most widely distributed
marine mammal in the world. Their realm extends from the Arctic to the
Antarctic. Orcas, also called killer whales, number fewer than 100,000
worldwide, and learning more about them is a global endeavor for Jean-Michel
Cousteau and his team of explorers, who travel to both the northern and
southern hemispheres as they seek out killer whales in the Atlantic and
Pacific oceans.

The team discovers that people and orcas share surprising similarities, and
even similar needs, and they relate their findings to the captivity and
release of Keiko, from Free Willy fame, who captured the world's imagination
and whose survival depended on pioneering efforts to re-introduce Keiko into
the wild. Cousteau explains how time was spent un-training the trainers who,
in turn, untrained Keiko for a life outside of captivity. Cousteau stated,
"It's easy to capture a wild creature and put it in jail. It's nearly
impossible to return them to the wild."

The team also learns how some of the threats to killer whales now intersect
with human lives. Intriguing detours in the expedition arise, leading to
critical examinations of our environment, of the food on our dinner tables,
even of our own health.

"What we're trying to do is to make the connection between humans and nature,
comparing humans and orcas," stated Jean-Michel Cousteau. "They are the
dominant species in the ocean. We are the dominant species on land and we all
depend on the same thing."

Education and Web
KQED Education Network will host a series of screenings and discussions around
the nation in coordination with the premiere of Belugas. The national
educational outreach campaign deepens understanding of ocean issues among
students by providing engaging educational materials for educators in both
formal and informal settings. Curricular resources integrated with dynamic
video demonstrate the ocean's magnificence and vital importance while teaching
scientific concepts. Outreach efforts will inform teachers of the available
resources, aligned with National Science Content Standards set by the National
Academy of Sciences, and how to best use these resources in the classroom.
Workshops will be presented at national conferences, including the National
Science Teachers Association conference, and will also be offered through
collaboration with zoos and aquariums across the country. These workshops
will provide educators with innovative ideas and tools to effectively use
Jean-Michel Cousteau:Ocean Adventures multimedia resources with their
students.

For the new specials in the Jean-Michel Cousteau: Ocean Adventures series, the
website www.pbs.org/oceanadventures will be expanded to include even more
in-depth content exploring the mysteries of the world's oceans and rivers.
Building on the success of the Ocean Adventures video podcasts, the site will
feature web-original video stories - available on the site and as iTunes
podcasts - that will appeal to viewers at all levels, from science buffs and
environmentalists to teachers and students around the country. These web
videos will engage audiences through "creature features" on specific animals,
behind-the-scenes glimpses of the Ocean Adventures team during their various
explorations, examinations of remote locations and indigenous cultures the
team encounters in their travels, and in-depth looks at the fascinating and
innovative technology that is used in making the program. In addition to
these web-exclusive videos, the enhanced Ocean Adventures website will include
the customary episode summaries, web resources and classroom content such as
lesson plans and viewer guides. Viewers will also be able to upload their own
diving exploration photos through the photo-sharing site, Flickr. In 2006,
the website was honored as a Japan Prize Grand Finalist.

About the Series
The PBS signature environmental series Jean-Michel Cousteau: Ocean Adventures
reveals the oceans' mysteries to millions of landlocked television viewers,
and has inspired a groundswell of public awareness of the unique problems
faced by the world's marine environments. While all television documentary
series hope to have impact, few can claim the mantle held by season one of the
Cousteau series. In "Voyage to Kure," Jean-Michel Cousteau and his team
explore the wonders of the Northwestern Hawaiian Islands and the dangers
lurking due to human activity. Shortly after a screening at the White House,
President George W. Bush declared the area a Marine National Monument,
protecting forever the fragile ecosystem contained in an area more than
140,000 square miles. At the announcement for the monument designation, the
President stated, "He (Cousteau) has made a really important movie that I hope
people will watch about the Northwestern Hawaiian Islands. I think the
American people will understand better about why I made the decision I made
when they see the movie." On January 6, 2009, the president signed the
declaration for three new Marine National Monuments, representing an
additional 165,000 square miles.

Consistent with the Cousteau hallmarks of exploration and conservation, Ocean
Adventures shares with television viewers the largely inaccessible, dangerous
and spectacular locales across the globe. Through Jean-Michel's observations,
the series illuminates the great need for better understanding and sustainable
management of the oceans' rich natural treasures.

Previous series titles include "Voyage to Kure," which is largely credited
with the 2006 designation of the Northwest Hawaiian Island National Marine
Monument; "Sharks at Risk;" "The Grey Whale Obstacle Course;" "America's
Underwater Treasures;" and "Return to the Amazon."

Jean-Michel Cousteau: Ocean Adventures is produced by KQED and Ocean Futures
Society. The exclusive corporate sponsor is The Dow Chemical Company.

About KQED
KQED (www.kqed.org) is a service of Northern California Public Broadcasting,
Inc. (NCPB). KQED Public Television 9, the nation's most-watched public
television station, is the producer of local and national series such as
QUEST; Check, Please! Bay Area; Jacques Pepin: More Fast Food My Way; and
Jean-Michel Cousteau: Ocean Adventures. KQED's digital television channels
include KQED HD, KQED Life-Encore, KQED World, KQED Kids and KQED V-me, and
are available 24/7 on Comcast. KQED Public Radio, home of Forum with Michael
Krasny and The California Report, is the most-listened-to public radio station
in the nation with an award-winning news and public affairs program service
(88.5 FM in San Francisco and 89.3 FM in Sacramento). KQED Education Network
brings the impact of KQED to thousands of teachers, students, parents and the
general public through workshops, community screenings and multimedia
resources. KQED Interactive offers video and audio podcasts and live radio
stream at www.kqed.org, featuring unique content on one of the most-visited
station sites in public broadcasting.

About Ocean Futures Society
Ocean Futures Society (OFS) is a non-profit 501(c)(3) organization. With the
motto, "Protect the ocean and you protect yourself," the mission of OFS is to
explore our global ocean, inspiring and educating people throughout the world
to act responsibly for its protection, documenting the critical connection
between humanity and nature, and celebrating the ocean's vital importance to
the survival of all life on our planet. OFS is based in Santa Barbara,
California, with offices in Paris, Lucca, Italy, and Sao Paolo, Brazil. For
more information, visit www.oceanfutures.org.

About PBS
PBS is a media enterprise that serves 355 public noncommercial television
stations and reaches nearly 73 million people each week through on-air and
online content. Bringing diverse viewpoints to television and the Internet,
PBS provides high-quality documentary and dramatic entertainment, and
consistently dominates the most prestigious award competitions. PBS is a
leading provider of digital learning content for pre-K-12 educators and offers
a broad array of other educational services. PBS' premier kids' TV programming
and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents' and
teachers' most trusted learning environments for children. More information
about PBS is available at www.pbs.org, one of the leading dot-org Web sites on
the Internet.

About Dow
With annual sales of $54 billion and 46,000 employees worldwide, Dow is a
diversified chemical company that combines the power of science and technology
with the "Human Element" to constantly improve what is essential to human
progress. The Company delivers a broad range of products and services to
customers in around 160 countries, connecting chemistry and innovation with
the principles of sustainability to help provide everything from fresh water,
food and pharmaceuticals to paints, packaging and personal care products.
References to "Dow" or the "Company" mean The Dow Chemical Company and its
consolidated subsidiaries unless otherwise expressly noted. More information
about Dow can be found at www.dow.com.

SOURCE KQED

Scott Walton of KQED, +1-415-553-2145, swalton@kqed.org; or Eileen Campion,
+1-212-966-4600, eileen@DRCpublicrelations.com, for KQED