31st Annual "Outstanding Mother Awards" Luncheon to Be Held May 7TH at Pierre NY Hotel

~MikaBrzezinski, Gert Boyle, Maria Shriver, Trudy Sullivan & Deborah Walters to
be Honored

~Proceeds to Benefit Save the Children`s U.S. Programs
NEW YORK--(Business Wire)--
The National Mother`s Day Committee, an entity of the National Father`s
Day/Mother`s Day Council, Inc., today announced that it will honor five
exceptional women for balancing accomplished careers and the demands of
motherhood at the 31st Annual Outstanding Mother Awards luncheon on Thursday,
May 7, at The Pierre New York Hotel. Proceeds of the luncheon will benefit Save
the Children, a not-for-profit organization dedicated to making lasting positive
change in the lives of children in need in the United States and around the
world.

The 2009 Outstanding Mother Awards will be presented by master of ceremonies
Mark Shriver, Vice President and Managing Director of U.S. Programs for Save the
Children and a 2008 "Father of the Year," to the following honorees:

* Gert Boyle- Chairwoman, Columbia Sportswear
* MikaBrzezinski - Co-host, "Morning Joe," MSNBC & "The Joe Scarborough Show,"
ABC Radio
* Maria Shriver- First Lady of California, Broadcast Journalist and Author
* Trudy Sullivan- President & CEO, The Talbots, Inc.
* Deborah Walters- Senior Vice President & General Merchandise Manager, Saks
Fifth Avenue

"During these extremely challenging times, we are very pleased to take a moment
to honor these outstanding women for their remarkable achievements and continued
commitment to their families, careers and communities," said Laurie Dowley,
Chairwoman of the National Mother`s Day Committee. "Further, in a time where
underprivileged children need our help more than ever, we are delighted to be
donating the proceeds of the awards luncheon to Save the Children, which has a
proven track record of breaking the cycle of poverty and providing hope to those
that need it most."

As part of its commitment to support meaningful philanthropies dealing with
issues affecting mothers, fathers and children, the National Father`s
Day/Mother`s Day Council, Inc. has donated nearly $21 million to date to
meaningful charities nationwide, which includes more than $3.2 million in 2008.

VIP Press Reception and Photo Opportunity

A VIP press reception will precede the awards ceremony at 11:00 a.m., during
which honorees will be available for select interviews and photo opportunities.
Please contact Stacy Berns or Sarah Hrusovsky at 212.994.4660.

Awards Presentation and Luncheon

The benefit luncheon and awards presentation will take place at 12:00 p.m.
Luncheon tickets are available for purchase by calling the Mother`s Day Council
office at 212-594-6421.

About the National Mother`s Day Committee

The National Mother`s Day Committee is an entity of the Father`s Day/Mother`s
Day Council and exists for the sole purpose of conferring "Outstanding Mother"
Honors on contemporary lifestyle leaders of our society. The Council, a
non-profit, all volunteer, non commercial, organization through its Committees,
donates funds raised with presentations of its Annual Awards to meaningful
family related philanthropies dealing with issues affecting Mothers, Fathers and
Family. Past honorees have included Katie Couric, First Lady Barbara Bush,
Christie Brinkley, and Kathleen Turner. For more information, please visit
www.momanddadday.com.

About Save the Children

Save the Children`s U.S. programs benefit more than 50,000 children a year,
providing them with the tools and support they need to break the cycle of
poverty. Today, when 2.6 million children in rural America are still living in
poverty, and one-third of U.S. children and adolescents are either obese or at
risk of becoming obese, Save the Children continues its work in some of the
nation's poorest rural communities providing literacy, physical activity,
nutrition and early childhood support to children in need. In addition, when a
disaster strikes and significant numbers of children are at risk, Save the
Children is there, responding to the needs of children and families, as well as
working to promote emergency preparedness and response measures that focus on
children.

MEDIA:
Berns Communications Group
Stacy Berns/Sarah Hrusovsky
212-994-4660

Copyright Business Wire 2009