Reportlinker Adds World Toothpaste Market Report

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue.

World Toothpaste Market

http://www.reportlinker.com/p098422/World-Toothpaste-Market.html

This report analyzes the worldwide markets for Toothpaste in Millions of US$.
The specific product segments analyzed are Regular Toothpaste, Anti-Caries
Toothpaste, Children's Toothpaste, Desensitizing Toothpaste, Gum Protection
Toothpaste, Multi-Benefit Toothpaste, Tartar Control Toothpaste, Whitening
Toothpaste, and Others. The report provides separate comprehensive analytics for
the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America.
Annual forecasts are provided for each region for the period of 2001 through
2015. A ten-year historic analysis is also provided for these markets with
annual market analytics. The report profiles 85 companies including many key and
niche players worldwide such as Church & Dwight, Colgate-Palmolive Company,
Colgate-Palmolive GmbH, Colgate-Palmolive (India) Limited, Gaba Holding AG,
GlaxoSmithkline, Henkel AG & Co. KGaA, Johnson and Johnson, Procter & Gamble
Company, Unilever N.V., and Hindustan Unilever Limited. Market data and
analytics are derived from primary and secondary research. Company profiles are
mostly extracted from URL research and reported select online sources.

TOOTHPASTE MCP-5140 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data
Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3 A. Regular I-4 B. Anti-Caries I-4 C.
Children`s I-4 D. Desensitizing I-4 E. Gum Protection I-4 F. Multi-benefit I-4
G. Tartar Control I-4 H. Whitening I-4 I. Others I-4

II. EXECUTIVE SUMMARY

1. Market Dynamics II-1 Outlook II-1 Trends and Issues II-1 Biotechnology to
Enable Re-growth of Teeth II-1 Multipurpose Toothpastes Augment Oral Care Market
II-2 Toothpaste: Largest Segment in Oral Care II-2 Rise in Value-Added
Toothpastes II-2 Change in Marketers Strategy II-2 Brand Extensions: Order of
the Day II-3 New Flavors Flood Market II-3 Mint - The Favorite Flavor II-3
Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes
for the Year 2004-2005 II-4 Emerging Segments in the Toothpaste Market II-4
Popularity of Whitening Toothpastes II-4 Toothpastes with Natural Ingredients
Gain Popularity II-5 Sensitivity Toothpastes II-5 Children`s Toothpaste II-5
Remineralizing Systems II-6 Leading Players and Brands in Major Markets
Worldwide in the Recent Past II-6

Table 1: Global Toothpaste Market (2005): Market Shares of Select Players by
Geographic Region for Colgate, Unilever, P&G (Incl. Gillette), GSK, Henkel, and
Others(includes corresponding Graph/Chart) II-6 Demographic Trends II-7
Consumption of Toothpaste - A Global Overview II-7

Table 2: Global Consumption of Toothpaste (2005): Per Capita Consumption of
Toothpaste for Select Countries in ml for the US, Russia, Italy, Mexico, France,
UK, Germany, Brazil, Japan, China, and India (includes corresponding
Graph/Chart) II-8 Market Structure and Competition II-8 Saturation Triggers
Competition and Segmentation II-8 Multinationals - Ruling the Roost II-8

Table 3: Select Players in the Global Oral Care Products Market in the Recent
Past (2005): Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline, Church &
Dwight, Unilever, Pfizer and Johnson & Johnson (Revenues in US$ Billion)
(includes corresponding Graph/Chart) II-9 Competitive Factors II-9 Emerging Mega
Markets II-9 Key Factors Impacting Sales II-9 Factors Impacting Sales of
Toothpastes in the Worldwide Market (On a Scale of 1-10) II-9 Advertising and
Promotion II-10 Advertising - For A "Brand" New Smile II-10

Table 4: Advertising Spending Trends of Colgate and PG in the US for Year
2000-2004 (in US$ million) (includes corresponding Graph/Chart) II-10

Table 5: Media Expenditure of Select Toothpaste Brands in the US (Historic Data
for 2000 & 2001): Aquafresh, Arm & Hammer, Colgate, Crest and Mentadent (in US$
Million) (includes corresponding Graph/Chart) II-11 The GEL Craze II-11 Branding
- Impact on Purchases II-11 Advertising in the Children`s Toothpaste Segment
II-12 Distribution Channels II-12 Retail Scenario Across Major Markets II-12
Strategies to Increase Market Share II-12 Emergence of Multi-Channel Buyers
II-12

2. Product Classification and Overview II-13 History II-13 Classification II-13
Toothpaste Formula II-14 Toothpaste Ingredients II-14 Sorbitol II-14 Citroxain
II-14 Fluoride II-14 Stannous Fluoride II-15 Types of Toothpastes II-15 Cosmetic
II-15 Whitening Toothpastes II-15 Therapeutic II-16 Desensitizing Toothpastes
II-16 Tartar and Plaque Control II-16 Anti-Gingivitis II-16 Baking Soda-Based
Toothpastes II-17 Hydrogen Peroxide-Based Toothpastes II-17
Cosmetic-cum-Therapeutic II-17 Fluoride Toothpastes II-17 Other Types of
Toothpastes II-17 Toothpaste for Children II-17 Denture Pastes II-17 Tooth and
Gum Gel II-17 Teeth Strengthening Pastes II-17 Ginseng Toothpaste II-18 Natural
Toothpastes II-18 Planta Pura Purifying Toothpastes II-18 Toothpastes that
Prevent Gum Disease II-18 Toothpaste for Smokers II-18 Toothpastes for Fresh
Breath II-18

3. Product Launches II-19 Clearly Calcium Introduces Caffeinated Buzz Toothpaste
II-19 GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel II-19 Pearl
Drops Adds Two Novel Products to its Range II-19 Xlear Introduces Spry
Spearmint, Fluoride-derived Toothpaste II-19 Lion Corporation Releases Extra
Herb Flavor II-19 JASON Introduces PowerSmile Cinnamon Mint Toothpaste and
Mouthwash II-20 Manuka Health Launches NZ Propolis BIO30 & UMF20+ Manuka
Toothpaste II-20 Natural Dentist Unveils a Novel Line of Toothpaste II-20
GlaxoSmithKline Releases New Pronamel Toothpaste II-21 GlaxoSmithKline
Relaunches Macleans Brand II-21 GlaxoSmithKline Introduces The Aquafresh
Children`s Range II-21 Aquafresh Milk Teeth for 0-3 years II-21 Oriflame
Launches Optifresh Toothpaste II-21 Aquafresh Little Teeth for 4-6 years II-22
Aquafresh Big Teeth for 6+ years II-22 Oriflame Launches Optifresh Toothpaste
II-22 Green People Introduces Minty Cool Toothpaste II-22 Eco-Dent Unveils
Res-Q-Dent Toothpaste II-22 Zion Health Releases New Version of ClayBrite
Natural Toothpaste II-23 Colgate Releases Colgate Max White II-23 Aquafresh
Unveils Dr. Seuss line of Toothpastes II-23 GlaxoSmithKline Launches Sensodyne
Pro-Enamel Toothpaste II-23 Colgate Launches Two Toothpastes II-23 HLL Launches
Close-Up Variant II-24 Colgate-Palmolive Introduces `Luminous` Toothpaste II-24
Procter & Gamble Launches Crest Vivid White Night (R) Toothpaste II-24
Colgate-Palmolive Launches Colgate Active Salt-New Toothpaste with the Power of
Active Salt II-24 GSK Rolls Out Aquafresh Zones in UK II-24 Colgate Unveils
Colgate Max Fresh Toothpaste II-24 Chakola Ayurvedics Releases a New Toothpaste
in the Indian Market II-24 GSK Consumer Healthcare Introduces Macleans
Toothpaste in the UK II-25 Colgate-Palmolive UK Launches Colgate Total Advanced
Fresh Gel II-25 New Offering from Del Pharmaceuticals II-25 Colgate-Palmolive
Unveils Colgate Fresh Confidence in South Africa II-25 Colgate-Palmolive
Philippines Offers Colgate Total Plus Whitening Fluoride Toothpaste II-25
Colgate-Palmolive India Introduces Super Shakti in India II-25 Blend-a-med
Complete 7 + Herbal Toothpaste from P& G II-25

4. Recent Industry Activity II-26 Church & Dwight to Acquire Orajel and OTC
Brands II-26 Anchor Health to Take Over International Oral and Personal Care
Brands II-26 Pepsodent Signs Agreement with the Indian Dental Association II-26
Colgate-Palmolive Establishes Toothpaste Plant II-26 Pfizer Divests Consumer
Healthcare Business II-26 Elgydium Toothpaste Enters the U.S. Market II-27
Chinese Government Certifies LG H&H`s Bamboo Salt Toothpaste as a Renowned Brand
II-27 Alltracel Acquires Synpart's Oral Care Company II-27 Colgate-Palmolive
Acquires SS Oral Hygiene Products II-27 Colgate-Palmolive Takes Over Advanced
Oral Care Products II-27 Colgate-Palmolive Acquires Professional Oral Care
Products II-28 African Consumer Care Establishes New Production Facility II-28
Farmax to Tap New Markets II-28 FDA Approves Crest Toothpaste II-28 Colgate
Acquires Tom's of Maine II-28 Procter & Gamble Acquires Gillette II-28
Colgate-Palmolive Terminates Toothpaste Production in Nepal II-29 Dabur India
Acquires Balsara Group`s Three Companies II-29 P&G Acquires Fluocaril and
Parogencyl Brands from Sanofi-Aventis II-29 Colgate-Palmolive India Commences
Operations at Baddi Plant II-29 Gillette Acquires Rembrandt II-30 Bonamil Taken
Up by Condor II-30 Colgate Acquires GABA Holding II-30 Colgate-Palmolive Inks
Supply Deal with BioTec Films II-30

5. Focus on Select Players II-31 Church & Dwight (US) II-31 Colgate-Palmolive
Company (US) II-31 Colgate-Palmolive Gmbh (Germany) II-31 Colgate-Palmolive
(India) Limited (India) II-32 Gaba Holding AG (Switzerland) II-32
GlaxoSmithKline (UK) II-32 Henkel AG & Co. KGaA (Germany) II-33 Johnson and
Johnson (US) II-33 Procter & Gamble Company (US) II-34 Unilever N.V. (The
Netherlands/UK) II-34 Hindustan Unilever Limited (India) II-35

6. Global Market Perspective II-36

Table 6: World Recent Past, Current & Future Analysis for Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-36

Table 7: World Long-term Projections for Toothpaste by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales Figures in US$ Million
for Years 2011 through 2015 (includes corresponding Graph/Chart) II-37

Table 8: World Historic Review for Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in US$ Million for
Years 1991 through 2000 (includes corresponding Graph/Chart) II-38

Table 9: World 15-Year Perspective for Toothpaste by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) II-39

Table 10: World Recent Past, Current & Future Analysis for Regular Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-40

Table 11: World Long-term Projections for Regular Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
II-41

Table 12: World 10-Year Perspective for Regular Toothpaste by Geographic Region
- Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-42

Table 13: World Recent Past, Current & Future Analysis for Anti-Caries
Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-43

Table 14: World Long-term Projections for Anti-Caries Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
II-44

Table 15: World 10-Year Perspective for Anti-Caries Toothpaste by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-45

Table 16: World Recent Past, Current & Future Analysis for Whitening Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-46

Table 17: World Long-term Projections for Whitening Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
II-47

Table 18: World 10-Year Perspective for Whitening Toothpaste by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-48

Table 19: World Recent Past, Current & Future Analysis for Children's Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-49

Table 20: World Long-term Projections for Children's Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
II-50

Table 21: World 10-Year Perspective for Children's Toothpaste by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-51

Table 22: World Recent Past, Current & Future Analysis for Desensitizing
Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-52

Table 23: World Long-term Projections for Desensitizing Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
II-53

Table 24: World 10-Year Perspective for Desensitizing Toothpaste by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-54

Table 25: World Recent Past, Current & Future Analysis for Gum Protection
Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-55

Table 26: World Long-term Projections for Gum Protection Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-56

Table 27: World 10-Year Perspective for Gum Protection Toothpaste by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-57

Table 28: World Recent Past, Current & Future Analysis for Multi-Benefit
Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-58

Table 29: World Long-term Projections for Multi-Benefit Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
II-59

Table 30: World 10-Year Perspective for Multi-Benefit Toothpaste by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-60

Table 31: World Recent Past, Current & Future Analysis for Tartar Control
Toothpaste by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-61

Table 32: World Long-term Projections for Tartar Control Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-62

Table 33: World 10-Year Perspective for Tartar Control Toothpaste by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-63

Table 34: World Recent Past, Current & Future Analysis for Other Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-64

Table 35: World Long-term Projections for Other Toothpaste by Geographic Region
- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-65

Table 36: World 10-Year Perspective for Other Toothpaste by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-66

III. MARKET

1. United States III-1 A.Market Analysis III-1 Oral Hygiene Products: Outlook
III-1 Trends and Issues in the Toothpaste Market III-1

Table 37: Leading Players in the US Toothpaste Market in the Recent Past (2005):
Market Share Breakdown by Value Sales for Colgate-Palmolive, Procter & Gamble
(P&G), Church & Dwight, GlaxoSmithKline, Gillette and Others (includes
corresponding Graph/Chart) III-2

Table 38: Leading Players in the US Toothpaste Market in the Recent Past (2005):
Market Share Breakdown by Volume Sales for Colgate-Palmolive, Procter & Gamble
(P&G), GlaxoSmithKline, Church & Dwight, Gillette and Others (includes
corresponding Graph/Chart) III-2

Table 39: Leading Brands in the US Toothpaste Market (2006 & 2007): Market Share
Breakdown by Value Sales for Crest, Crest Whitening Plus Scope, Colgate Total,
Colgate, Crest Pro Health, and Others (includes corresponding Graph/Chart) III-2

Table 40: Leading Brands in the US Toothpaste Market (2006 & 2007): Market Share
Breakdown by Volume Sales for Crest, Crest Whitening Plus Scope, Colgate Total,
Colgate, Crest Pro Health, and Others (includes corresponding Graph/Chart) III-3

Table 41: Leading Brands in the US Toothpaste Market (2006 & 2007): Market Share
Breakdown by Value Sales through Drug Stores for Colgate Total, Crest Whitening
Plus Scope, Crest, Sensodyne, Crest Pro Health and Others (includes
corresponding Graph/Chart) III-3

Table 42: Leading Brands in the US Toothpaste Market (2006 & 2007): Market Share
Breakdown by Volume Sales through Drug Stores for Crest Whitening Plus Scope,
Colgate Total, Crest, Colgate, Crest Pro Health and Others (includes
corresponding Graph/Chart) III-4 Whiteners Drive Category Growth III-4

Table 43: Leading Brands in the US Whitener Products Market (2006): Market Share
Breakdown by Value Sales for Crest Whitestrips, Crest Whitestrips Premium, Crest
Whitestrips Premium Plus, Wellquest Ionic White, White Light and Others(includes
corresponding Graph/Chart) III-5

Table 44: Leading Brands in the US Whitener Products Market (2006): Market Share
Breakdown by Volume Sales for Crest Whitestrips, Crest Whitestrips Premium, Plus
White, Crest Whitestrips Premium Plus, White Light and Others (includes
corresponding Graph/Chart) III-5

Table 45: Dollar Sales of Leading Tooth Bleaching and Whitening Brands in the US
(2003): Crest Whitestrips, Colgate Simply white, Rembrandt Dazzling White,
Rembrandt Plus, Plus White Ultra, Natural White Ultra, Plus White, Natural White
Pro, Mentadent, Dr Georges Dental White and Biodent Oral Care Optiwhite
(includes corresponding Graph/Chart) III-5 New Product Development Drives Dental
Products Market III-6 Growing Demand for "all in one" Toothpastes III-6 Multiple
Trends Mark Toothpaste Category III-6 Children`s Toothpaste Market: Booming
III-7 Multi-Benefit Segment: On an Upward Trend III-7 Whitening Toothpastes:
Prolific Sales III-8 Toothpaste for Sensitive Teeth: Niche Market III-8
Traditional/Regular Toothpastes: Losing Appeal III-8 Advertising/Promotion and
Distribution Scenario III-9

Table 46: Percentage Share of Toothpaste Sales in Terms of Dollars in the Recent
Past (2005): By Trade Class - Supermarkets, Drug Stores and Discounters
(includes corresponding Graph/Chart) III-9

Table 47: Percentage Share of Toothpaste Sales in Terms of Units in the Recent
Past (2005): By Trade Class - Supermarkets, Drug Stores and Discounters
(includes corresponding Graph/Chart) III-9

Table 48: Media Expenditure on Major Toothpaste Brands in the US (Historic Data
for 2001): Colgate, Crest, Aquafresh, Arm & Hammer and Mentadent (US$ in
million) (includes corresponding Graph/Chart) III-9 Consumer Trends III-10
Demographic Trends III-10

Table 49: Consumer Purchasing Patterns (Historic Data for 2001) III-11
Toothpaste from China Under Scanner III-11 Trade Dynamics III-12

Table 50: US Toothpaste, Denture Cleaners and Other Oral Hygiene Preparations
Market (2006 & 2007): Major Import Sources by Country - Mexico, Canada, Ireland,
China, Netherlands and Others (In US$ Million) (includes corresponding
Graph/Chart) III-12

Table 51: US Toothpaste, Denture Cleaners and Other Oral Hygiene Preparations
Market (2006 & 2007): Major Export Destinations by Country - Canada, Japan, UK,
Germany, Russia and Others (In US$ Million) (includes corresponding Graph/Chart)
III-13 Product Launches III-13 Strategic Corporate Developments III-15 Focus on
Select Players III-17 CCA Industries III-17 Church & Dwight III-17
Colgate-Palmolive Company III-17 Johnson and Johnson III-18 Procter & Gamble
Company III-18 Zooth Inc III-19 B.Market Analytics III-20

Table 52: US Recent Past, Current & Future Market Analysis for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-20

Table 53: US Long-term Projections for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-21

Table 54: US Historic Review for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-22

Table 55: US 15-Year Perspective for Toothpaste by Product Segment - Percentage
Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children`s,
Desensitizing, Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-23

2. Canada III-24 A.Market Analysis III-24 Outlook III-24 Canada Restricts Entry
on Adulterated Toothpastes III-24 Leading Brands - Historic Stats III-24

Table 56: Leading Brands in Canadian Toothpaste Market (2000): Market Share
Breakdown by Value Sales for Colgate, Crest, Aquafresh, Sensodyne, Arm & Hammer,
Close-Up, Oral-B, Aim, Macleans, Pepsodent and Others (includes corresponding
Graph/Chart) III-24 B.Market Analytics III-25

Table 57: Canadian Recent Past, Current & Future Market Analysis for Toothpaste
by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-25

Table 58: Canadian Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-26

Table 59: Canadian Historic Review for Toothpaste -Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-26

Table 60: Canadian 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening,
Children`s, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and
Other Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-27

3. Japan III-28 A.Market Analysis III-28

Table 61: Leading Brands in the Japanese Toothpaste Market in the Recent Past
(2003): Market Share Breakdown by Value Sales for Lion, Sunstar, Kao, Sangi and
Others (includes corresponding Graph/Chart) III-28 Focus On Select Players
III-28 Kao Corp III-28 Lion Corporation III-28 Sangi Co Ltd III-29 Sunstar
Toothpaste Inc III-29 Product Launch III-29 B.Market Analytics III-30

Table 62: Japanese Recent Past, Current & Future Market Analysis for Toothpaste
by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-30

Table 63: Japanese Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-31

Table 64: Japanese Historic Review for Toothpaste - Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-31

Table 65: Japanese 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening,
Children`s, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and
Other Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-32

4. Europe III-33 A.Market Analysis III-33 Overview III-33 Elementary Insight
into the Domestic Market III-33 Niche Segments III-33 Government Intervention
Increases Oral Healthcare Sales III-33 Competitive Landscape III-34

Table 66: Leading Players in the European Toothpaste Market (2005): Market Share
Breakdown by Value Sales for Colgate (Incl. GABA), GSK, Unilever, Henkel, P&G
and Others (includes corresponding Graph/Chart) III-34 Leading Players - A
Historic Perspective III-35 Leading Toothpaste Brands in Big Five European
Countries ( 2002) - France, Germany, Italy, Spain and UK Oral Care Brands in
Europe (2000) III-35 Product Launches III-35 Strategic Corporate Development
III-36 Focus on Select Players III-36 Avanta (Russia) III-36 Colgate-Palmolive
Gmbh (Germany) III-36 Gaba Holding AG (Switzerland) III-37 GlaxoSmithKline (UK)
III-37 Henkel AG & Co. KGaA (Germany) III-37 Kalina (Russia) III-38 Unilever
N.V. (The Netherlands/UK) III-38 B.Market Analytics III-39

Table 67: European Recent Past, Current & Future Analysis for Toothpaste by
Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2001 through 2010 (includes corresponding Graph/Chart) III-39

Table 68: Europe Long-term Projections for Toothpaste by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-40

Table 69: European Historic Review for Toothpaste by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-41

Table 70: European 15-Year Perspective for Toothpaste by Geographic Region -
Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets for Years 1998, 2008 & 2012 (includes
corresponding Graph/Chart) III-42

Table 71: European Recent Past, Current & Future Market Analysis for Toothpaste
by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-43

Table 72: European Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-44

Table 73: European 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening,
Children`s, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and
Other Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-45

4a. France III-46 A.Market Analysis III-46 Overview III-46 Sluggish Mass Market
Performance Hinders Toothpaste Market Growth III-46 Private Label Category
Undergoing Changes III-46 Leading Players III-47

Table 74: Leading Players in the French Market for Toothpaste (in the Recent
Past 2005): Percentage Breakdown of Value Sales for Unilever, Colgate, GSK,
Henkel, and Others (includes corresponding Graph/Chart) III-47 Leading Players
and Market Shares - Historic Data III-48

Table 75: Leading Brands in the French Toothpaste Market (2002): Market Share
Breakdown by Value Sales for Signal, Colgate, Aquafresh, Sanogyl, Teraxyl,
Vademecum, Tonigencyl, Sensodyne, Denivit, Ultra Brite and Others (includes
corresponding Graph/Chart) III-48 B.Market Analytics III-49

Table 76: French Recent Past, Current & Future Market Analysis for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-49

Table 77: French Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-50

Table 78: French Historic Review for Toothpaste - Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-50

Table 79: French 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening,
Children`s, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and
Other Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-51

4b. Germany III-52 A.Market Analysis III-52 Outlook III-52 Toothpaste Market: A
Review III-52

Table 80: Percentage Breakdown of Toothpaste Distribution in Germany in the
Recent Past (2005): Supermarkets, Drug Stores, Schlecker, Discount and Others
(includes corresponding Graph/Chart) III-52 Leading Players III-53

Table 81: Leading Players in the German Market for Toothpaste in the Recent Past
(2005): Percentage Breakdown of Value Sales for Colgate (Incl. GABA), GSK, P&G,
Unilever, and Others(includes corresponding Graph/Chart) III-53

Table 82: Leading Brands in the German Toothpaste Market (Historic Data for
2002): Market Share Breakdown by Value Sales for Odol Med 3, Aronal and Elmex,
Blendam and Blendi, Colgate, Sensodyne, Dentagard, Theramed, Signal, Meridol,
and Others (includes corresponding Graph/Chart) III-53

Table 83: Leading Brands in the German Children's Toothpaste Market (Historic
Data for 2000): Market Share Breakdown by Value Sales for Elmex Kinder, Theramed
Junior, Blendi, Odol Med3 Milchzahn, Putzi and Colgate My First and Others
(includes corresponding Graph/Chart) III-54 Strategic Corporate Development
III-54 B.Market Analytics III-55

Table 84: German Recent Past, Current & Future Market Analysis for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-55

Table 85: German Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-56

Table 86: German Historic Review for Toothpaste - Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-56

Table 87: German 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening,
Children`s, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and
Other Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-57

4c. Italy III-58 A.Market Analysis III-58 Overview III-58 Greater Penetration
Level Leaves Little Scope III-58 Leading Players - Historic Stats III-58

Table 88: Leading Brands in the Italian Toothpaste Market (2001): Market Share
Breakdown by Value Sales through Mass Market and Department Stores for
Mentadent, Colgate, AZ, Antica Erboristeria, Aquafresh and Pasta del Capitano
and Others (includes corresponding Graph/Chart) III-58

Table 89: Leading Brands in the Italian Toothpaste Market (2001): Market Share
Breakdown By Value Sales through Pharmacies for Neo-Emoform, AZ, Sensodyne,
Elmex, lodosan, Blanx and Others (includes corresponding Graph/Chart) III-59
B.Market Analytics III-59

Table 90: Italian Recent Past, Current & Future Market Analysis for Toothpaste
by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-59

Table 91: Italian Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-60

Table 92: Italian Historic Review for Toothpaste - Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-60

Table 93: Italian 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening,
Children`s, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and
Other Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-61

4d. United Kingdom III-62 A.Market Analysis III-62 Overview III-62 Consumer
Trends III-62 Leading Players III-62

Table 94: Leading Players in the UK Market for Toothpaste in the Recent Past
(2005): Percentage Breakdown of Value Sales for Colgate, GSK, P&G, and Other
(includes corresponding Graph/Chart) III-62

Table 95: Leading Brands in the UK Toothpaste Market (Historic Data for 2000):
Market Share Breakdown by Value Sales for Colgate, Macleans, Aquafresh,
Sensodyne and Others (includes corresponding Graph/Chart) III-63 Imports &
Exports Scenario III-63

Table 96: Imports of Toothpaste and Denture Cleaners in the UK for Years 2003
through 2006 (in US$ Million) (includes corresponding Graph/Chart) III-63

Table 97: Exports of Toothpaste and Denture Cleaners in the UK for Years 2003
through 2006 (in US$ Million) (includes corresponding Graph/Chart) III-63
Product Launches III-63 B.Market Analytics III-66

Table 98: UK Recent Past, Current & Future Market Analysis for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-66

Table 99: UK Long-term Projections for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-67

Table 100: UK Historic Review for Toothpaste - Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-67

Table 101: UK 10-Year Perspective for Toothpaste by Product Segment - Percentage
Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening, Children`s,
Desensitizing, Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-68

4e. Spain III-69 A.Market Analysis III-69 Overview III-69

Table 102: Leading Brands in the Spanish Toothpaste Market (Historic Data for
2001): Market Share Breakdown by Value and Volume Sales through Mass Market for
Colgate, Licordel Poli, Signal, Binaca, Kemphor, Denivit, Close Up, Profiden,
Sensodyne, Vademecum and Others (includes corresponding Graph/Chart) III-69
B.Market Analytics III-70

Table 103: Spanish Recent Past, Current & Future Market Analysis for Toothpaste
by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-70

Table 104: Spanish Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-71

Table 105: Spanish Historic Review for Toothpaste - Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-71

Table 106: Spanish 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Whitening,
Children`s, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and
Other Toothpaste Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-72

4f. Russia III-73 A.Market Analysis III-73 Overview III-73 Global Majors Take a
Lead III-73

Table 107: Leading Players in the Russian Toothpaste Market in the Recent Past
(2005): Market Share Breakdown by Value Sales for P&G, Colgate, Nevskaya,
Kalina, GSK, and Others (includes corresponding Graph/Chart) III-73 Developments
in the Toothpaste Market III-73 Toothpastes Provide Profitable Business for
Russian Cosmetic Companies III-73 New Launches Drive Growth III-73 Consumer
Trends III-74 B.Market Analytics III-74

Table 108: Russian Recent Past, Current & Future Market Analysis for Toothpaste
by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) III-74

Table 109: Russian Long-term Projections for Toothpaste by Product Segment -
Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-75

Table 110: Russian Historic Review for Toothpaste - Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding Graph/Chart) III-75

Table 111: Russian 10-Year Perspective for Toothpaste by Product Segment -
Percentage Breakdown of Dollar Sales for Regular, Anti-Caries, Wh

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