AccuStream Research: Video Advertising Networks Emerging and Surging to $493 Mil. in `09 Revenue

TUCSON, Ariz.--(Business Wire)--
Online video advertising networks are forecast to make $493 million in
participation revenue, hosting and insertion fees against gross CPM billings of
$2.2 billion in 2009, according to a published report by AccuStream iMedia
Research.

The report, Online Video Advertising Networks 2007 - 2010: Emerging and Surging,
details video inventory and gross media spend for both up-and-coming and
established avail executions, including in-banner video, remnant/3rd party
pre-roll sales, video overlays, video search and podcasting.

Each video advertising network vertical is analyzed by total inventory
(exclusive, non-exclusive, monthly and annually), business models, sell-out
percentages, CPMs for each avail format, media spend and total revenues by
network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google`s
DoubleClick are inventory, media spend and revenue generating juggernauts of the
video advertising group, combining for over $1.5 billion in 2008 gross billings
(video units only), forecast at $1.8 billion in `09.

3rd party video networks representing premium pre-roll inventory aligned with
major branded content include BBE, Brightroll, Tremor Media, YuMe Networks,
Internet Broadcasting and Worldnow are forecast to contribute another $223
million to gross media spend during 2009, over 39% of all pre-roll media buys
across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to
increase 70% in 2009. Participation revenue flowing back to networks like
VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

Major video search networks Blinkx, Truveo and Magnify.net handled a combined
420 million average monthly search requests in 2008, and forecast to generate
$30 million in corresponding revenue 2009.

Podcast inventory averaged some 84 million units per month in 2008, taking in
gross billings estimated at $25.9 million, equaling approximately 55% of total
paid media spend made against branded premium and semi-professional content
categories.

"Video advertising networks are a vital economic engine of online video
monetization," commented research director Paul A. Palumbo.

"These tenacious, entrepreneurial networks are endemic to the broadband
publishing medium, propelling video advertising inevitably onward toward greater
accountability, higher ROI and wider adoption by agencies and marketers."

AccuStream Research (http://www.accustreamresearch.com) is a video, audio,
download, subscription, VASP application and broadband advertising research
firm.

AccuStream Research
Paul A. Palumbo, 520-572-1456
ppalumbo@accustreamresearch.com

Copyright Business Wire 2009