Dealix Announces Major Platform Upgrade

Enhancements Eliminate Trade-Off between Lead Quality and Speed of Delivery

REDWOOD CITY, Calif., March 24 /PRNewswire/ -- Dealix, a division of Cobalt,
the leading provider of quality leads for new cars and used cars, today
announced enhancements to its lead delivery platform that will make lead
transfer time nearly instantaneous, while identifying, processing, and
delivering higher quality leads for the company's dealer customers.

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Lead Platform 2009, already in use for delivery of new car leads, is the
result of an investment in enhanced network architecture, as well as the
incorporation of additional data services to help streamline the sales
process. Additional data sources include On-Demand Lead Verification(SM)
services provided through Dealix's relationship with TARGUSinfo. Dealix, a
pioneer in automotive lead delivery, has been delivering quality sales leads
to dealers since 1998. These platform enhancements represent the company's
largest investment in technology upgrades to date.

Dealix Lead Platform 2009 will benefit customers in three specific ways:
-- Faster Lead Delivery: Nearly 90% of new car leads are now reaching
Dealix customers in a matter of seconds. This enables dealers to
respond
to customers' requests for information without delay, providing a
better overall consumer experience and leading to faster sales.
-- Reduction in Delivery of Duplicate Leads: Platform enhancements
include
additional processes to recognize customers requesting more than one
auto quote, and to ensure that dealers are not served duplicates.
-- Quality Controls: The new platform incorporates TARGUSinfo On-Demand
Lead Verification services to confirm consumer names, addresses, and
phone numbers contained within the lead.

"Successful auto dealers know that in today's economy, the ability to identify
and quickly respond to each in-market buyer right away, whether they're in the
market for a new car or shopping for used cars online, will lead to more sales
and a better consumer experience," said Anna Zornosa, general manager of
Dealix. "Dealix has made the investment so that our customers don't have to
make a trade off between speed of delivery and lead quality."

"We are very pleased to have the number one lead generator in the automotive
industry utilizing our On-Demand Lead Verification services," said Dave
Wengel, general manager, Interactive Markets for TARGUSinfo. "It's no question
that the verification of lead information is the bedrock of a best-in-class
lead generation program. Dealix handles nearly one in three sales leads for
the auto industry, and the impact of combining TARGUSinfo verification
services with Dealix's new platform will be far reaching."

Manuel Souza, sales director for Anderson Honda of Palo Alto, Ca, also
commented on the added value Dealix is offering to dealers and car buyers. "In
today's tough economic times, competition is fierce, and time is everything
when it comes to responding to Internet customers' requests. The enhanced
Dealix platform addresses pain points we have had with other providers in
getting us leads quickly," said Souza. "We like to connect with our
prospective customers while they're still at their computer, and Dealix is
helping us to do that. Lead quality is also important, and the enhanced Dealix
platform runs the lead through various checks to ensure the information is
correct and the customer is valid before we even call them. I've used Dealix
for years. The quality has always been there, and now with the enhanced
platform, it's even better, and we are getting in touch with more customers
than ever before."

About Dealix
Dealix, a division of Cobalt, is the world's leading provider of quality
automotive sales leads for dealerships, dealer groups, and automotive
manufacturers. Dealix has the broadest reach and the highest quality lead
supply network in the industry, including Kelley Blue Book, Edmunds.com, AOL
Autos, Yahoo! Autos, MSN Autos, and others. Dealix represents Edmunds' Premier
Dealer Program and powers MSN Autos' lead platform. Dealix's advanced quality
control and routing technology matches thousands of serious new and used
vehicle buyers to the most appropriate dealers daily, delivering a quality
user experience while providing dealers one of the most efficient methods to
sell more cars.

Contact
Amy Hatch
Cobalt
206.219.8132
ahatch@cobalt.com

SOURCE Cobalt

Amy Hatch of Cobalt, +1-206-219-8132, ahatch@cobalt.com