The Gem Group Uses Dell Cloud-Based Services to Save Money

* By Simplifying IT Management, The Gem Group Reduced its IT Budget by 10
Percent
* Dell Helps Reduce the Cost of Managing Corporate Assets and Email
* Through IT Automation, The Gem Group Can Focus on Strategic IT Initiatives

ROUND ROCK, Texas--(Business Wire)--
Dell (NASDAQ: DELL) today announced The Gem Group, the promotional product
industry`s premier supplier of bags, business accessories and gifts, has reduced
its maintenance and support IT budget by 10 percent thanks to automated desktop
management and email continuity services from Dell. The Gem Group is one of
5,000 customers using Dell`s cloud-based services to automate labor intensive,
manual IT processes for significant cost savings.

The News

* By eliminating manual compliance and security processes The Gem Group has
significantly reduced IT expenses by 10 percent. The Gem Group`s IT goal is to
ensure its team focuses on high value projects that increase competitiveness
rather than time consuming maintenance.
* The Gem Group is using Dell Desktop Manager to track PCs, manage inventory,
user history and leases through a single console across all its systems in the
U.S. and China. Dell services offer real-time visibility into all PCs and
provides remote updates anywhere across the globe for international and mobile
workers. The Gem Group is now resolving end-users technical issues more cost
effectively and has improved employee productivity.
* With Dell Desktop Manager, The Gem Group`s IT team is saving days of manual
checking previously required to keep track of what software is running on its
machines in the US and China. Dell Desktop Manager monitors asset policy and
procedures to help ensure software license compliance and ensures IT does not
purchase excess, unnecessary licenses.
* After a hard drive crash or asset theft, Dell Online Back-up and Recovery
solution helps The Gem Group`s IT team quickly and easily send a duplicate,
replacement machine.

Continuous Email Access without Hardware to Maintain or Manage

* As a result of using a Dell cloud-based service for email continuity, The Gem
Group immediately saved nearly 3 percent of its global IT budget by preventing
capital and operational expenses, while helping to ensure sales would not be
impacted due to an email outage.
* Like many companies, email is a mission critical application for The Gem
Group. If email goes down due to an Internet or data center failure, sales for
the company could be impacted for days.
* The Gem Group benefits from the cloud-based Email Management Service (EMS) by
ensuring employees have full and continuous access to company email without
downtime or data loss, regardless of what happens to the company`s email
infrastructure. BlackBerry wireless devices also continue to send and receive
email and all users have full access to email, contacts, and calendar entries.

Quote

"Dell helps our IT team effectively manage assets remotely and ensure email
up-time, which frees our staff to complete more strategic projects," said Ben
Messar, Director of IT at The Gem Group. "As a mid-market player in an
incredibly competitive space with tight margins, it is critical we run a very
efficient organization. Automating desktop and email management allowed us to
reduce the cost to manage our environment by 10 percent."

About Dell

Dell is a leading technology provider to commercial enterprises around the
world.

Dell
Media Contacts: 512-728-4100
Kirstan Ryan, 512-366-7183
kirstan_ryan@dell.com

Copyright Business Wire 2009