Mashery Opens Up Etsy's Online Marketplace of All Things Handmade

Release of Etsy API Gives Developers Access to Merchandise from More than
100,000 Sellers from Around the Globe

SAN FRANCISCO, March 24 /PRNewswire/ -- Mashery, the leading provider of
on-demand API management solutions, today announced that it is powering the
infrastructure of the newly-developed Etsy API. Through this API, outside
developers now have full access to Etsy's eclectic marketplace of merchandise
offered by hundreds of thousands of sellers who are active on the site.

By opening up its vast vault of content, the company is supporting a new type
of customer -- web developers and application builders -- whose mashups will
unleash new ways to engage Etsy's members and also build new distribution
channels for the company. For sellers and buyers on the site, Etsy is
providing a developer platform that is ultimately about more choice and
possibility. Mashery's on-demand API infrastructure delivers the access
management, business rules, monitoring, and metrics Etsy needs to build a
scalable distributions channel using web services.

"Etsy's new web service approach will further strengthen and enhance its
popular online marketplace, while at the same time, leverage the creativity of
third-party developers to generate new applications and revenue channels,"
said Oren Michels, CEO, Mashery. "This is a significant move by a
well-established online marketplace to extend its content to outside
developers, while retaining full control - a step that sets a strong example
for others in the industry."

Prior to launch, Etsy conducted an invite-only beta test of its official API
with a select group of developers. In doing so, the company has ensured that
its API provides comprehensive and easy access to all site content,
facilitating incorporation into applications, mashups, and social media.

"Deciding to make the Etsy API available to developers was fairly simple,"
said Chad Dickerson, Etsy's CTO. "We then had to decide whether to build our
own platform from scratch or outsource it. This turned out to be another
fairly simple decision given how easy, fast and economical we knew others had
launched their APIs with Mashery."

Etsy, an online marketplace for buying & selling all things handmade, enables
people to make a living making things, and to reconnect makers with buyers.
Since its launch in June 2005, thousands of sellers from around the world have
opened up Etsy shops. In 2008, approximately $90 million of goods were sold on
the site.

A well-known acronym among software developers, APIs have become a hot topic
outside of the tech community as companies look for ways to leverage content
for greater revenue and awareness. Mashery's infrastructure gives them the
ability to control and monetize the distribution and use of that content by
third-party providers.

About Mashery
Mashery is the leading provider of on-demand API management solutions.
Business development executives of today rely heavily on web services and APIs
to recruit and manage their strategic partnerships. Mashery provides the
management, infrastructure, and metrics required to build a scalable business
development channel using web services. Media, entertainment, and information
sectors are taking advantage of Mashery's on-demand services to partner with
interactive properties and broaden distribution. Launched in 2006, Mashery is
backed by First Round Capital, Formative Ventures, The Accelerator Group, .406
Ventures and many prominent angel investors. For more information, please
visit www.mashery.com.

SOURCE Mashery

Mike Maney of Zer0 to 5ive, +1-215-589-5443, mike@0to5.com, for Mashery