Art and Fashion Come Together With the Launch of Official IZOD/INDY Apparel

- New IZOD Vintage Clothing Line Celebrates the Centennial Era of the
Indianapolis Motor Speedway and Indianapolis 500

- IZOD Also Reveals Indy-Themed National Advertising Campaign and Indy 500
Sweepstakes

NEW YORK, March 24 /PRNewswire-FirstCall/ -- Phillips-Van Heusen Corporation
(NYSE: PVH) introduced today the new IZOD/INDY vintage clothing line
commemorating the Indianapolis Motor Speedway's "Centennial Era." The new
race-inspired collection will launch initially at Macy's stores nationwide
next month. In July 2008, PVH announced an agreement with the Indianapolis
Motor Speedway (IMS) and the Indy Racing League (IRL) that designated the IZOD
brand as the official apparel of the Indianapolis Motor Speedway, IndyCar
Series and Firestone Indy Lights.

The Centennial Era is the Speedway's three-year celebration marking the 100th
anniversary of the Speedway in 2009 and the Indianapolis 500 in 2011. The
IZOD design team has taken 100 years of Speedway and Indy 500 artwork and
designed distressed, vintage look-and-feel short sleeve polo shirts and tees
that reflect and celebrate the uniquely American heritage of Indy racing. In
addition, a race-inspired collection of solid cotton piques feature official
logos and special centennial insignias for the Indianapolis Motor Speedway and
Indianapolis 500.

"We are thrilled to be launching a clothing line that celebrates and brings to
life 100 years of INDY racing in America," said Allen Sirkin, President and
Chief Operating Officer of PVH. "The IndyCar Series is an ideal fit with the
sport-spirited IZOD brand lifestyle. We are also excited to partner with
Macy's, which is providing a platform to highlight the partnership between
these two iconic American brands and to celebrate 100 years of Indy racing
through both product and the display of museum archives."

To support the launch of the IZOD/INDY sportswear line, PVH will launch a
national advertising campaign this month. The new IZOD/INDY themed 30-second
spot will run during all nationally televised ABC and VERSUS IRL race
broadcasts, as well as in movie theaters across the country. The media plan
also includes print advertisements to appear in Sports Illustrated and ESPN
The Magazine, and on high-profile billboards in New York City's Times Square
and in Toronto. The advertisements feature IZOD-sponsored 2008 Watkins Glen
winner and 2008 Indy 500 Rookie-of-the-Year Ryan Hunter-Reay.

Promotional activities for the IZOD/INDY sportswear collection include a text
messaging and web-based national sweepstakes to be hosted on macys.com from
April 4 to May 8, 2009. The grand prize is an all-inclusive package for four
to the 2009 Indianapolis 500, which includes a police escort to and from the
track, VIP all access pit and garage passes, pace car rides, access to the
pre-race drivers' meeting, Festival Parade tickets, hotel accommodations and
air travel.

"We are excited by the product and believe it adds a new dimension to the IZOD
sportswear selling floor," said Marc Mastronardi, Macy's group vice president
of men's sportswear. "This partnership provides a platform to distribute and
market differentiated merchandise on a national basis, while catering to a
growing Indy fan base at a local level."

Throughout the 2009 IndyCar Series season, in-store events will take place at
select Macy's stores around the country to further support the launch of the
IZOD/INDY sportswear line, beginning with the first race of the season in St.
Petersburg, Florida. These events include meet-and-greet autograph sessions
with current IndyCar Series drivers and legends of the Indianapolis 500, as
well as an IZOD/INDY racecar showcase, two-seater racecar rides, and the
official IndyCar Series Fan Zone. Events will be held in markets such as Los
Angeles, CA, Kansas City, KS, Indianapolis, IN, Dallas/Ft. Worth, TX,
Richmond, VA, Columbus, OH, New York, NY, San Francisco, CA, Chicago, IL and
Miami, FL.

"We couldn't be happier with the IZOD team and the enthusiasm they have shown
towards the IndyCar Series," said Terry Angstadt, president of the commercial
division for the Indy Racing League. "The IZOD-Macy's partnership and
promotional plan is easily one of the biggest we have seen outside of our
endemic space and will transcend the sport. A race-inspired clothing line
around the series and the Indianapolis Motor Speedway's Centennial Era is
fantastic for our fans and the sport."

Under its July 2008 sponsorship agreement, PVH also provides apparel to IRL
and IMS executives and crew -- from pit officials and track flagmen to the
on-air broadcast talent and track announcers. This exclusive collection is
inspired by the uniquely American heritage of IndyCar racing and designed to
address the performance needs of IRL and IMS staff.

About IZOD and Phillips-Van Heusen Corporation:
IZOD, one of the United States' best-known and best-selling apparel brands, is
known for its sport-inspired, clean designs and colorful product lines. With a
history in the United States dating back to the 1930s, the IZOD brand is
licensed to 21 companies in the U.S. and 17 other countries. IZOD brand
products include apparel and accessories for men, women, and children, soft
home goods and men's fragrance. The IZOD brand offerings include products sold
under the IZOD PerformX (technical and performance fabricated sportswear),
IZOD Jeans, and IZOD Luxury Sport (a luxury sportswear collection sold
exclusively at Macy's) sub brands, which are sold in over 6,000 retail venues
worldwide, including department, specialty and company-operated stores. Visit
www.izod.com.

Phillips-Van Heusen Corporation is one of the world's largest apparel
companies. It owns and markets the Calvin Klein brand worldwide. It is the
world's largest shirt and neckwear company and markets a variety of goods
under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H.
Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole
New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max
Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump
Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, DKNY and Timberland.
Visit www.pvh.com.

About the IndyCar Series:
The IndyCar Series is the premier open-wheel series in the United States,
competing on a challenging combination of superspeedways, short ovals, scenic
road courses and temporary street circuits. In 2009 the IndyCar Series will
conduct 14 races in the U.S., two in Canada and one in Japan, all available
worldwide through comprehensive, long-term agreements with ABC and VERSUS,
with all races broadcast in High-Definition. A leader in motorsports
technology, the IndyCar Series is the first racing series to power its Honda
engines on 100 percent fuel-grade ethanol, a renewable and environmentally
friendly fuel. The IndyCar Series continues to the be the fastest, most
competitive and innovative racing series, attracting a diverse lineup of
drivers including Scott Dixon, Danica Patrick, Graham Rahal, Marco Andretti,
Dan Wheldon, Dario Franchitti and Tony Kanaan and Ryan Briscoe. For more
information on the IndyCar Series, please visit www.indycar.com.

About the Indianapolis Motor Speedway:
Established in 1909, the Indianapolis Motor Speedway has long prevailed as an
icon of motorsports excellence. Beginning in 2009, the Speedway celebrates its
Centennial Era, commemorating the 100th anniversary of the facility in 2009
and the 100th anniversary of the Indianapolis 500 Mile Race in 2011. Tickets
for the three events in 2009 at the Indianapolis Motor Speedway -- the
Indianapolis 500, Allstate 400 at the Brickyard and Red Bull Indianapolis GP
-- can be purchased online at www.indianapolismotorspeedway.com at any time.
Tickets for groups of 20 or more also are on sale. Contact the IMS Group Sales
Department at (866) 221-8775 for more information.

SOURCE Phillips-Van Heusen Corporation

Media, John Griffin, Indy Racing League, +1-317-492-6579,
jgriffin@indycar.com; or Ron Green, Indianapolis Motor Speedway,
+1-317-492-6780, rgreen@brickyard.com; or Andra Mielnicki, Behrman
Communications (for IZOD), +1-212-986-7000, amielnicki@behrmanpr.com; or Jason
Colin, Phillips-Van Heusen Corporation, +1-212-381-3937, jasoncolin@pvh.com;
or Investors, Michael Shaffer, Phillips-Van Heusen Corporation, Executive Vice
President and Chief Financial Officer, +1-212-381-3523