got swag?The don`t Do-It Yourself solution

CHICAGO--(Business Wire)--
Genacelli Salon, (www.genacelli.com) a Chicago-based hair and beauty salon is
taking an innovative approach to help their clientele maximize their beauty
investment. At no cost to the client, Genacelli`s expert stylists will map out a
year-long beauty plan that helps clients combat their shrinking budgets while
still maintaining their look. "We know first-hand the impact the economy is
having on people`s budgets," says Cynthia Porcelli, co-owner of Genacelli Salon.
"So as a team we came up with the concept of got swag?"

Using visual cues in the salon with "got swag?" branding - - the idea is this
catchy phrase will kick-start a conversation between client and stylist to
openly discuss any budgetary concerns the client may have related to their
beauty commitment. "Healthy hair and beautiful skin are important to our
clientele of mainly professional women and men. What we are offering them is an
opportunity to sit down and learn how a great cut, professional hair color or
skincare treatment can be done in a way that creates value, longevity and
uncompromising style," adds Porcelli. "Swag is a fun, modern, urban way to
describe someone`s current look or the look we can help them achieve."

With the recent flurry of D-I-Y or Do-It Yourself beauty articles "got swag?"is
a welcomed idea. "The feedback we get from our clients is that they choose
Genacelli - first because they are happy with the services they receive and
second because we offer a relaxing environment that allows them a temporary
escape from their busy lives," says Porcelli.

Cynthia Porcelli and co-owner Joseph Cartagena are no strangers to successful
concepts. Cartagena is an award-winning stylist and one of only six to receive
the prestigious L.E.O. Award by Pivot Point International. Cartagena is also
Vice President of Cosmetologists Chicago. Porcelli is an active member of the
Lincoln Park/Lakeview business community and recently elected President of the
Central Lakeview Merchants Association. Together they share in the success of
Genacelli Salon celebrating its 20-year anniversary.

Genacelli Salon`s complimentary consultations are the first-step to helping
Chicagoans find their swag.

At Genacelli we get personal. Our creative expertise and modern methods are what
allows us to `get it right` at the first encounter. Visit us at
www.genacelli.com.

Genacelli Salon
Cynthia Porcelli
Partner
2829 N. Sheffield
Chicago, IL 60657
773.248.8822

Copyright Business Wire 2009