WWF-Canada Offers Innovative Way for Kids to Raise Their Voice for Earth Hour with the My Future, My Climate Postcard

TORONTO, ONTARIO, Mar 24 (MARKET WIRE) --
As part of its campaign to broaden and deepen the significance of Earth
Hour, WWF-Canada has launched the My Future, My Climate Postcard
Contest-an activity best described as an exercise in creative advocacy
for Canadian schoolchildren.

"This contest is designed to connect climate change with those who will
inherit it," said WWF-Canada President and CEO, Gerald Butts.

Open to kids between the ages of 6 to 14 across the country, My Future,
My Climate Postcard Contest invites young Canadians to create a postcard
addressed to the Prime Minister. Each submission must include artwork
depicting their solution to climate change, a message about their
participation in Earth Hour and a personal appeal for action. Following
the contest, WWF-Canada will hand-deliver these postcards to the House of
Commons in Ottawa.

The contest's eclectic and broad-based panel of judges draws on talent
ranging from the creative to the political, including former Prime
Minister John Turner, best-selling children's author Glenn Murray, and
award-winning Canadian broadcaster Gill Deacon. Jackson Lafferty (NWT
Minister of Education, Culture and Employment), Gerry Craswell (Director,
Science and Technology Unit; Curriculum and E-Learning Branch from the
Saskatchewan Ministry of Education), Monte Hummel (President Emeritus,
WWF-Canada), Jane Drake (Canadian children's author on environmental
issues), Kathleen Wynne (Minister of Education for Ontario), Gerard
Greenan (Minister of Education and Attorney General, Prince Edward
Island), and Gerald Butts round out the panel.

"Our Future, My Climate Postcard Contest is meant to be fun, but it also
carries an important call to action," said Butts. "We're expecting
millions of Canadians to take part in Earth Hour 2009. Participation
levels like that show how profoundly people are concerned about climate
change. This fully bilingual contest gives our kids a chance to express
the need to make every hour Earth Hour."

Postcard entries will be sorted into three age categories. WWF-Canada
will choose ten semi-finalists from each division. Celebrity judges will
select finalists who will then move on to the last round, during which
Canadians will vote online to decide the grand prize winner in each age
category.

"It's our children who will reap the whirlwind of climate change," said
Butts, and it's our job in every way we can to give them a voice and an
opportunity in shaping its solution."

The contest runs between March 23 and April 24. Full details are
available at www.wwf.ca/mypostcard.

This news release and associated material can be found on wwf.ca.

Contacts:
WWF-Canada
Sophia Chum
Education Manager
(416) 489-4567 ext. 7288
schum@wwfcanada.org

WWF-Canada
Scott Gardiner
Communications Specialist
(416) 484-7727
sgardiner@wwfcanada.org
www.wwf.ca

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