CallCopy Simplifies MIPPA Call Recording Requirement

COLUMBUS, OH, Mar 24 (MARKET WIRE) --
CallCopy, Inc., a leading provider of innovative call recording, quality
monitoring and performance management solutions, is making it easier for
companies to comply with new regulations introduced in 2008 by the Center
for Medicare & Medicaid Services (CMS). The regulations require Medicare
marketers to record their phone calls in an effort "to protect Medicare
beneficiaries from deceptive or high-pressure marketing tactics."
CallCopy's cc: Voice call recording solution enables Medicare marketers
and other health maintenance organizations to easily record and archive
all customer calls.

On September 15, 2008, CMS released an update to its Medicare Marketing
Guidelines, which are designed to help marketers comply with recent
additions to the Medicare Improvements for Patients and Providers Act
(MIPPA) of 2008. Among the guidelines added to MIPPA is the requirement
that all appointments made over the phone with current or potential
Medicare enrollees must be recorded in order to provide documentation of
the scope of the interaction. CallCopy assists health care marketers in
complying with this new requirement by providing a flexible call recording
platform. In addition to recording calls on-demand, 100 percent of the
time or based upon a definable set of rules, all calls are archived to
meet business needs and/or MIPPA requirements.

"Organizations working in the Medicare industry are under heavy scrutiny
today, as the U.S. government is working to increase efficiencies, reduce
fraud and abuse, and deliver better service to those that rely upon its
social insurance program," stated Ray Bohac, president and chief executive
officer of CallCopy. "A reliable call recording system is critical for
ensuring compliance with the government's new MIPPA regulations. We have
the technology, support infrastructure and experience needed to get an
advanced call recording system up and running quickly, helping companies
meet these compliance standards."

cc: Voice, part of CallCopy's cc: Discover suite of call center
solutions, allows both inbound and outbound calls to be recorded without
the need to dial third parties or enter lengthy access codes. The cc:
Screen component provides complementary screen recording capabilities
that when used with cc: Voice, allow health plans to monitor customer
calls and corresponding screens used by their agents. The combination of
the call and screen recordings provides a complete picture and archive of
every interaction with customers, which can be used for agent training, to
identify areas of concern and enhance customer service.

For more information about CallCopy's call recording solution for MIPPA
compliance, visit http://www.callcopy.com/mippa.html or call
888.922.5526.

About CallCopy

Through its commitment to the highest standards of customer and employee
satisfaction, CallCopy has established itself as a leading provider of
innovative performance management solutions. The highly scalable,
award-winning cc: Discover Suite delivers advanced call recording, screen
capture, quality monitoring, speech analytics, customer satisfaction
survey and workforce management capabilities to contact centers, trading
desks, financial institutions and healthcare providers worldwide.

CallCopy empowers organizations to gather business intelligence, which is
leveraged to maximize performance through improved employee retention,
compliance with government regulations, and a more customer-centric
environment.

For more information, visit www.callcopy.com.

Media Contact:
Kevin Wilson
Email Contact
513-898-1008

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