EA SCRABBLE Now Available on iPhone and iPod Touch With FacebookConnect

Play EA Mobile`s SCRABBLE Anytime, Anywhere With New Seamless Integration
Between FacebookConnect, iPhone and iPod Touch
LOS ANGELES--(Business Wire)--
EA Mobile, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced
that SCRABBLE on Apple`s App Storenow supports Facebook Connect. The new edition
of SCRABBLE connects the Facebook SCRABBLE application to a SCRABBLE game on
iPhone and iPod touch - or vice versa - allowing fans in the U.S. and Canada to
have access to their favorite Hasbro-branded crossword puzzle game any time, any
place.

"We`re excited to be one of the first companies to bring this popular game to
two of the most prolific platforms in recent years, the iPhone and Facebook,"
said Travis Boatman, Vice President of Worldwide Studios, EA Mobile. "With this
new innovation, we`re giving players the opportunity to engage in SCRABBLE games
from an iPhone, iPod touch or Facebook seamlessly, whether at home, during work
or on the road."

This connected version of SCRABBLE provides an intuitive interface that allows
head-to-head challenges with family, friends or anyone accessing the game on
Facebook, an iPhone or iPod touch. Start on Facebook and switch to iPhone or
iPod touch to keep playing on the go. Connect with a Facebook friend from an
iPhone or iPod touch or join a public game on Facebook. With easy tracking of
scores and statistics, players always know where they rank against competitors.
While playing SCRABBLE, gamers can enjoy built-in chat so they can converse with
opponents and friends throughout the game. Players can also get help from
in-game dictionaries.

"The `pick up and go` integration between Facebook, iPhone and iPod touch allows
SCRABBLE fans to truly stay connected to the game they love to play," said Mark
Blecher, General Manager of Digital Gaming and Media at Hasbro. "It is a great
example of how technology is opening new and exciting channels of gameplay for
one of the most popular board games in North America."

SCRABBLE is available on Apple`s App Store on iPhone and iPod touch or at
www.itunes.com/appstore, and on Facebook for users in the U.S. and Canada, or by
simply visiting www.eamobile.com. Customers who currently own SCRABBLE for the
iPhone and iPod touch can download the update for free on their device. For
information on pricing for all EA Mobile games, please visit www.eamobile.com.

About Scrabble

A family favorite since 1948, the Scrabble Brand Crossword game has sold has
sold more than 100 million sets worldwide since its debut 60 years ago. Today
there are between one and two million Scrabble games sold each year in North
America and it can be found in one out of every three homes in America. The
latest version, Scrabble: Diamond Anniversary Edition was released in 2008 in
celebration of the game`s ongoing popularity for the past six decades. Through
an alliance forged between Hasbro and Electronic Arts (EA), Scrabble has also
landed on digital gaming platforms including mobile phones, iPhone, iPod, iPod
touch, Facebook and Pogo.com, EA`s popular online gaming destination.
Additionally, The National Scrabble Association sanctions more than 250 Scrabble
tournaments and 300 Scrabble clubs in the United States and Canada.

About Hasbro

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech. Both
internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide
the highest quality and most recognizable play experiences in the world. ©2009
Hasbro, Inc. All Rights Reserved.

About EA Mobile

EA Mobile is the world`s leading wireless entertainment publisher with
award-winning games such as Tetris, Bejeweled, The Sims, and Need For Speed. The
EA Mobile portfolio also includes casual games based on the company`s
partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the
U.S. and Canada) as well as sports blockbusters from the EA SPORTS brand,
including Madden NFL Football, FIFA Soccer and NASCAR. EA Mobile develops games
for multiple mobile platforms including mobile phones, smartphones, the iPhone
and iPod. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the
world's leading interactive entertainment software company. Founded in 1982, the
company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, cellular handsets and the Internet.
Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA
SPORTS Freestyle and POGO. In fiscal 2008, EA posted GAAP net revenue of $3.67
billion and had 27 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Need for Speed, and TheSims
are trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. John Madden, NFL, FIFA and NASCAR are the property of
their respective owners and used with permission. Tetris is a registered
trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap
Games, Inc. MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) are
trademarks of Hasbro and are used with permission. iPhone and iPod are
trademarks of Apple Inc. Facebook is a registered trademark of Facebook Inc. All
other trademarks are the property of their respective owners.

Facebook is a registered trademark of Facebook Inc.

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Sparkpr for EA Mobile
Matt Marquess, 415-321-1874
matt@sparkpr.com
or
EA PR
Trudy Muller, 650-628-2926
tmuller@ea.com

Copyright Business Wire 2009