FusionOne Offers Mobile Content Portability for Glu, A Leading Global Publisher of Mobile Games

* Reuters is not responsible for the content in this press release.

Tue Mar 24, 2009 12:17pm EDT

With FusionOne`s Handset Transfer Solution, Games From Glu Mobile Now Can Be
Seamlessly Transferred to a New Mobile Phone
SAN JOSE, Calif.--(Business Wire)--
FusionOne (www.fusionone.com), the leading provider of mobile phone content
portability services, today announced partnerships with Glu for the company`s
Handset Transfer Solution. 

With FusionOne`s Handset Transfer Solution, Glu subscribers can now seamlessly
move licensed game content from one mobile device to another. 

The Handset Transfer Solution, the only comprehensive service of its kind that
includes the transfer of licensed content, enables mobile carriers to maintain
and grow revenue streams derived from content sales by ensuring that when
customers get a new phone, their purchased content is transferred to the new
handset, regardless of whether they purchased the phone at a store or online. 

Content providers can preserve and extend existing relationships with their
subscribers regardless of a subscriber`s mobile device, and subscribers will no
longer be inconvenienced by having to remember, re-discover, and re-subscribe to
their favorite mobile games and other licensed content from their old phone. 

"We are pleased to offer FusionOne`s Handset Transfer Solution to help maintain
our customer loyalty," said Jill Braff, senior vice president of global
publishing, Glu. "Transferring existing content can also strengthen our customer
relationships by recommending new content based on their past purchase history."


According to industry research, only thirteen percent (13%) of mobile
subscribers re-purchase their phone content after getting a new phone. A recent
survey of 4,000 mobile users by independent research house Coleman Parkes
revealed that more than three quarters (78%) of them are concerned about losing
mobile content when upgrading their handsets. Ninety-six percent (96%) saw value
in a service that could automatically transfer content, such as mobile games,
from an old phone to a new one. 

"Gaming has become an increasingly important part of the overall mobile
experience," said Mohan Sadashiva, senior vice president of marketing for
FusionOne. "We want subscribers to be able to take their favorite games with
them when they get new phones and continue to enjoy their mobile gaming
uninterrupted." 

Last month, during the GSMA Mobile World Congress, FusionOne announced
partnerships with Zed and RealGames. To date, FusionOne has partnered with more
than 50 content providers that offer mobile games and other mobile applications.


About Glu

Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio
of top-rated games includes original titles Super K.O. Boxing!, Stranded and
Brain Genius, and titles based on major brands from partners including Atari,
Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap
Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has
offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, China,
Brazil, Chile, Canada and Mexico. Consumers can find high-quality, fresh
entertainment created exclusively for their mobile phones wherever they see the
'g' character logo or at www.glu.com. 

About FusionOne

FusionOne is the established leader in mobile content portability, helping
mobile subscribers transfer their content between mobile devices and share their
mobile content with popular internet applications. FusionOne pioneered mobile
content portability solutions such as Handset Transfer Solution and Network
Address Book, which currently support millions of subscribers on mobile carriers
worldwide. Founded in 1998, FusionOne is headquartered in San Jose, California
with additional offices in Tallinn, Estonia. For more information, visit
www.fusionone.com. 

FusionOne is a registered trademark of FusionOne, Inc. All other product,
service and company names are trademarks, registered trademarks or service marks
of their respective owners.



Global Results Comms. (GRC)
Amy Hunter or Valerie Christopherson, +1-949-608-0276
fusionone@globalresultspr.com

Copyright Business Wire 2009

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