Cheapcarinsurance.net Survives Internet Insurance Boom in Florida

ORLANDO, FL, Mar 24 (MARKET WIRE) --
Since the dawn of the Internet many small business owners have been
forced to adapt or be left behind. This is the case with independent
insurance agents in Florida. Up until the early 2000s it was fairly easy
to open your own car insurance office on the main street of any medium or
large sized city. People were very comfortable with their hometown
insurance office of choice. That all changed with the advent of the
Internet.

Anthony King, owner of Cheapcarinsurance.net, knows first hand what the
transition has been like. "When I was a teenager in the early 90s my
mother ran an auto insurance office in South Florida. I was young but
definitely involved in the local marketing of the business. My father
would have me go around and put flyers on everyone's doors in the city.
The business flourished with the locals until big companies like Geico
and Progressive came along. Gradually my mother's business slowed until
people without the Internet or people who didn't know about the big
companies were the only ones coming into her office. She eventually shut
down the office when profits were just not enough."

While his family had to find other ways of making up for the loss in
income Anthony took this experience into adulthood, always wondering what
else could have been done to save the business. He eventually started
learning about internet marketing and how the big insurance companies
were running their businesses. In 2007 he launched Cheap Car Insurance
with the lessons learned from both offline and online business
experiences.

Independent insurance agents now have a fighting chance with Anthony's new
approach. "I still pass out flyers but now they're virtual flyers,"
Anthony says with a smile. "Also, I still work with agents but on a much
larger scale now. Someone comes to the site and fills out a quote form.
This data is then sent to agents in the shopper's state. At that time the
shopper can choose who is giving them the better quote. It works out best
for the agents and the shopper."

If the Internet hurt independent insurance agents then the recent
recession has certainly not helped. "The competition among agents is
definitely more fierce right now," says Anthony. "This is working out
very well for the consumer. It's also working out well for the agents
that are not greedy and offer the best service. It feels great to have
adapted to the very thing that brought down my mother's business."

Anthony's site not only offers quotes but also many tips on how to get
cheap car insurance through various discounts that many people are
unaware of.

Anthony King
Cheapcarinsurance.net
(866)606-5129

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