Adobe Creative Suite 4 ROI Study Shows Productivity as New "Killer Feature"

Tests Confirm CS4 Users Can Save Thousands of Dollars Through Productivity Gains
in Everyday Tasks
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced benchmarking results
from an independent research study conducted by Pfeiffer Consulting and
commissioned by Adobe. According to the report, features in Adobe Creative Suite
4 software can dramatically increase productivity, efficiency and return on
investment. Research shows that every unnecessary click has the ability to slow
down users` productivity. Routine operations across Adobe Creative Suite 4 can
be accomplished more quickly now than with previous versions, dramatically
improving the user experience and saving hours every month.Users can now
dedicate more time to the creative side of the project with this latest version
of the Creative Suite product line. More than 100 benchmark tests focusing on
design, print, digital imaging, Web and interactive design, and video production
were conducted. Tests covered workflow-related productivity measures as well as
market-specific design and publishing activities.

Key Findings

* For Design Professionals:

* Users can identify and eliminate production-level errors more than twice as
fast in CS4 than in previous versions by activating the Live Preflight feature
in InDesign software.
* Multiple artboards in Illustrator CS4 can help users save almost one-third the
time previously needed to make changes to common parameters, like fonts and
color, in projects composed of numerous design pieces.
* New Smart Guides provide positioning hints including alignment with borders,
spacing and angle rotation when one is creating or modifying objects on a page.
Creation of a new object and aligning it with two other objects now takes less
than half the time it took with CS3.

* For Digital Imaging Professionals:

* Making simple, non-destructive adjustments to an image is more than twice as
fast using Adjustment Panels with Photoshop CS4 than with previous versions.
* Adobe Bridge CS4 increases efficiency in managing a wide variety of files and
metadata. The new Review mode can help users review and select images for use
twice as fast than with previous releases of the application.
* Open GL support in Photoshop CS4 helps speed up image-navigation features
including zooming and panning. Benchmark tests showed that in one month it can
save users one hour and 40 minutes compared with CS3.

* For Web Professionals:

* New commands such as Live Preview and Live Code are designed to eliminate
time-consuming tasks that can shave hours off of Web development projects each
month compared with CS3. Using Live Code versus checking code in the browser to
preview a Web page now takes 68 percent less time than CS3.
* With Flash CS4 and a more streamlined process for creating Motion tweens, Web
professionals can create simple animations in one-third of the time than with
previous releases.
* Photoshop Smart Objects in Dreamweaver CS4 allows users to place native,
multi-layered Photoshop files in a web page without needing to update images
already placed. With three Photoshop round-trips, CS4 users take 33.98 seconds
to complete the project, less than half the time it took in previous versions.

* For Video Professionals:

* CS4 users who leverage the new Speech to Text feature in Adobe Premiere Pro to
search for a specific spoken phrase in a 10-minute video can achieve results in
16.46 seconds. Users of previous versions would have taken almost a minute and a
half to get the same results.
* Navigating to a specific layer or effect in a complex After Effects project
containing thousands of layers previously may have taken nearly two minutes
versus the previous version. With Quicksearch in After Effects CS4, searches now
take 80 percent less time.
* Working with Adobe OnLocation in CS4 revolutionizes tapeless video capture by
uploading footage directly to the hard drive of a computer for immediate
editing, which eliminates time spent ingesting video from tape. It now takes
less than a minute with CS4 versus more than 11 minutes with previous versions
of Creative Suite.

Learn more about the Creative Suite 4 ROI Study.

About Creative Suite 4

Launched in September 2008, Creative Suite 4 is a milestone release of the
industry-leading design and development software for virtually every creative
workflow. Delivering radical workflow breakthroughs and packed with hundreds of
feature innovations-the new Creative Suite 4 product line advances the creative
process across print, Web, mobile, interactive, film and video production.
Adobe`s biggest software release to date includes Adobe Creative Suite 4 Design
editions, Creative Suite 4 Web editions, Creative Suite 4 Production Premium,
Creative Suite 4 Master Collection, as well as 13 point products, 14 integrated
technologies and seven services.

Quotes

John Loiacono, senior vice president and general manager, Creative Solutions
Business Unit, Adobe Systems Incorporated

* "Our Creative Suite offerings have always been at the heart of enabling
world-class design and engaging experiences. Now with CS4, our users can be more
efficient as they create. These time and cost-saving benefits are vital for our
customers, who are expected to achieve more with less during challenging
economic times."

Yvonne Perez Emerson, associate creative director, Curiosity Group

* "Adobe Creative Suite 4 Design Premium gives us the tools to see just how
creative we can truly be, all while greatly increasing our overall efficiency."
* "For instance, InDesign CS4 integration with Flash CS4 Professional saves our
Web designers hours of work because I can now accomplish much of what our Web
team would have had to re-create for me. This is just one example of how Adobe
product integration enhancements result in significant time savings for our
workflow, which ultimately improves service to our clients."

Tim Barber, principal/creative director, Odopod

* "As a digital agency, we`re constantly working on web projects with tight
timelines and big expectations. Enhancements in Adobe Creative Suite 4 Web
Premium - like improved integration and streamlined user interfaces - help
simplify our workflow and let us move seamlessly among software applications,
saving us hours each day."
* "The animation capabilities in Adobe Flash CS4 Professional let us create Web
site prototypes with interactivity and motion in the same amount of time as it
used to take to create static comps. This enables us to give our clients a feel
for the overall brand experience earlier in the process, saving everyone time
and money down the line."

Juan Carlos Pineiro Escoriaza, director, Pure West Films

* "The post-production process for a film typically takes countless hours to
complete. With Adobe Creative Suite 4 Production Premium, our process is much
more streamlined now due to time-saving and competitive features such as Speech
Search and Media Encoder."
* "We can quickly transform dialogue into text-based, searchable metadata, and
automate the creation of the multiple versions of our content that our industry
requires. These capabilities are indispensable in saving us countless hours of
post-production time and improving high-quality video delivery. It all adds up
to our being able to produce more and better films in less time for less
money."

Pricing and Availability

Adobe Creative Suite 4 is available through Adobe Authorized Resellers and the
Adobe Store. For more information on affordable volume licensing options, please
visit http://www.adobe.com/aboutadobe/openoptions/.

* Estimated street price for:

* Adobe Creative Suite 4 Design Premium is US$1799
* Adobe Creative Suite 4 Web Premium is US$1699
* Adobe Creative Suite 4 Production Premium is US$1699
* Adobe Creative Suite 4 Master Collection is US$2499
* Until April 30, 2009, Adobe is offering upgrades on Creative Suite 4 Design,
Web and Production Premium versions for the CS3 upgrade price. Limitations
apply. Learn more about the CS4 introductory offer.

Multimedia

New time saving features in Creative Suite 4 are designed to help users boost
productivity and save production costs. Here, Adobe evangelists show you how.

Adobe TV Everyday Timesavers: Design

Adobe TV Everyday Timesavers: Web

Adobe TV Everyday Timesavers: Video

Adobe TV Everyday Timesavers: Photography

Helpful links

Creative Suite Product Page

Adobe TV Twitter

Creative Suite 4 Press kit

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Adobe OnLocation, Adobe Premiere, After Effects, Creative Suite, Dreamweaver,
Flash, Illustrator, InDesign and Photoshop are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective owners in
the United States and/or other countries. Prices listed are the Adobe direct
store prices; reseller prices may vary. Prices do not include tax or shipping
and handling.

This press release contains forward looking statements, including those related
to Adobe`s future product plans, which involve risks and uncertainties that
could cause actual results to differ materially. For a discussion of these and
other risks and uncertainties, individuals should refer to Adobe's SEC filings.
Adobe does not undertake an obligation to update forward looking statements.

Adobe Systems Incorporated
Denise Styerwalt, 408-536-6393
dstyerwa@adobe.com
Nellie Wong, 650-520-5524
Nellie.Wong@edelman.com

Copyright Business Wire 2009