Research and Markets: Arts Sponsorship Spending in the UK Increased Gradually between 2004 and 2007 to Reach £170m, but is Estimated to Have Fallen to £160m in 2008

DUBLIN, Ireland--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/e5fb4c/arts_media_spons) has
announced the addition of the "Arts & Media Sponsorship Market Report 2008"
report to their offering.

The global financial crisis of late 2008 could have a devastating effect on
sponsorship of the arts, which is heavily reliant on banks and other financial
institutions. However, on the positive side, the institutions may cut down on
other types of expenditure and retain sponsorships of 'good causes' to shore up
their damaged images.

Arts sponsorship spending increased gradually between 2004 and 2007 to reach
£170m, but is estimated to have fallen to £160m in 2008. In comparison, the more
youthful market for sponsoring television and radio programmes has grown fairly
steadily, from £160m in 2004 to an estimated £250m in 2008, and is less likely
to be impacted by the financial crisis. Programme sponsorship may replace
conventional advertising in a fragmented media market. Favourites for major
sponsorships include talent and reality shows (e.g. The X Factor, which, in
2008, is sponsored by Carphone Warehouse) and the most popular soap operas (e.g.
Coronation Street, which is currently sponsored by Harveys). Programme
sponsorship is also important for commercial radio.

In terms of value, the national organisations based in London remain the main
targets for arts sponsorship; the capital accounted for 64% of arts sponsorship
spending in 2006/2007. By art form, the market is diverse, spread across
museums, galleries and exhibitions, music and multi-arts centres and projects.
Arts deals can now be complex relationships between the partners, not just a
question of cash changing hands for naming rights. They range across capital
projects, in-kind help or the provision of business advice.

The future for arts sponsorship is overshadowed by the global financial crisis,
although the Cultural Olympiad - running in tandem with the build-up to the
London Olympics in 2012 - will attract new sponsors. Media sponsorship will grow
but a ceiling will remain on expansion for as long as the BBC, which is still
the dominant broadcaster, is not allowed to accept sponsors.

Key Topics Covered:

* Executive Summary
* Market Definition
* Market Size
* Industry Background
* Competitor Analysis
* Strengths, Weaknesses, Opportunities and Threats
* Buying Behaviour
* Current Issues
* The Global Market
* Forecasts
* Further Sources

For more information visit
http://www.researchandmarkets.com/research/e5fb4c/arts_media_spons.

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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