Shockwave.com Introduces New Premium Online Gaming Service - Club Shockwave

New Service Provides Exclusive Access to Hundreds of Online Games,
Puzzles and Cash Prizes

SAN FRANCISCO, March 24 /PRNewswire/ -- Shockwave.com, a unit of the
Nickelodeon Kids and Family Games Group, today launches Club Shockwave -- an
all-new premium online gaming service for adults. The new subscription-based
service will offer members access to hundreds of exclusive skill games and
puzzles and the chance to win cash prizes and to accumulate rewards for time
spent online. Club Shockwave is available to the public beginning today for as
little as $29.95 per year -- less than $2.50 per month.

"There has been explosive growth in online casual gaming in the past couple of
years and people want to connect and be rewarded for the time they spend
playing games," said Dave Williams, Senior Vice President and General Manager,
Nickelodeon Kids and Family Games Group. "Club Shockwave provides extremely
high production value games as well as real-world and virtual prizes, and
allows users to share their experiences with friends, family and other casual
game enthusiasts."

Club Shockwave members have unfettered access to online (browser-based) games
of skill in a full range of categories including: classic board games, as well
as puzzle, word, and strategy games. The service initially launches with 12
exclusive skill games and hundreds of exclusive puzzles. Users have the chance
to win daily cash prizes up to $4,999, and one could win an annual grand prize
of $25,000*. Additionally, the site offers extensive community features, and
other rewards -- including tokens and trophies. Club Shockwave complements
Shockwave UNLIMITED, which focuses on offering members access to premium
downloadable games. All ShockwaveUNLIMITED members will automatically have
access to all Club Shockwave games of skill and features.

The launch of Club Shockwave coincides with a new stylized look for
Shockwave.com(TM), the world's original casual online gaming site, which
enlivens the popular gaming destination for its more than 14 million monthly
visitors (source: Omniture SiteCatalyst 2008). Featuring a refreshed look,
Shockwave.com is now more personalized and social -- with ratings and reviews,
membership and personal profiles.

"comScore says that today, 86 million Americans visit online gaming sites
compared to 67 million in December 2007," added Williams. "The Club Shockwave
launch, combined with the overall Shockwave.com redesign, is a powerful
one-two punch that allows us to tap into this growing audience of gamers."

Key Club Shockwave Features Include:

-- Hundreds of Games: More than 400 online games, including a dozen
Club-exclusive token-generating games and hundreds of puzzles, are
available to Club Shockwave members. Categories include: new twists on
classic board games, as well as puzzle, word, and strategy games.
Progression, replay-ability, and accomplishments are integral to the
Club Shockwave experience and are built into each game.
-- Large Cash Prizes: Games have a chance to win up to $4,999 in daily
prizes and an annual $25,000 cash jackpot.
-- Awards and Achievements: Club Shockwave rewards members just for
playing. Tokens are earned every time a member plays Club Shockwave
games and can be exchanged for sweepstakes entries and instant-win
scratcher games. Accomplishments within each game will also be
rewarded
with one of hundreds of different collectible virtual trophies, stored
in a personal trophy case. The progressive nature of the Club
Shockwave
games offers users the chance to grow their skills and earn more
rewards
over time. New games and challenges will be introduced to Club
Shockwave
on an ongoing basis.
-- Community Features: Personal member profiles, Shockwave Game Face
(talking, animated avatars), chat features, friend lists, favorite
games, game reviews, and high scores are among the features that
connect
each Club Shockwave member to the broader Shockwave community.

Shockwave.com, the original casual gaming destination, is the world's leading
destination for online games, and serves the best in free interactive
entertainment since 1998. Shockwave has a library of more than 400 games
including action-packed arcade-style games, jigsaws and puzzle games,
multiplayer games, downloadable games and more.

Shockwave is part of Nickelodeon Kids and Family Group's digital portfolio,
which serves kids, tweens, teens, and parents, and focuses on the activities
its audiences participate in most online: gaming, social networking and
community and video. According to comScore (February 2009), Nickelodeon Kids
and Family digital ranks as number one for total visits, page views longest
time spent per visitor. The Nickelodeon Kids and Family Games Group is a
division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 98 million households and has been the
number-one-rated basic cable network for 14 consecutive years. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA,
VIA.B).

*For full details and method of entry, visit Shockwave.com.

SOURCE Nickelodeon Kids and Family Group / Shockwave

Joanna Roses for Nickelodeon Kids and Family Group, +1-212-846-7326,
joanna.roses@nick.com