Mom Central Consulting Survey Reveals Moms Are Significantly Impacted by Current...

Mom Central Consulting Survey Reveals Moms Are Significantly Impacted by
Current Recession

Nearly 75% of Moms surveyed report cutting back on spending for their
children, 60% experience stress about saving money, and 71% say they expect
their kids to work to earn spending money

NEWTON, Mass., March 24 /PRNewswire/ -- In a survey of 1197 Moms from around
the country, Mom Central Consulting finds that the economy is significantly
impacting the stress level, spending practices and parenting decisions of
American Moms.

Moms surveyed reveal that they are changing their spending behaviors due to
the strained economy. While nearly 3/4 of Moms are cutting back on spending
for their children, 26% of Moms say they're making significant cuts by no
longer eating out (84%), by no longer buying items for themselves (76%), and
by forgoing extravagant gifts (56%). More than a third are no longer taking
big family vacations.

With these cuts in spending, though, Moms' stress levels seem to be
increasing. 32%, or nearly 1 in 3, admit that they are stressed and anxious or
"worried about the economy or their job stability." Meanwhile, 60% of Moms
experience stress about saving money, more than half are worried about paying
house bills, and 44% are concerned about the cost of groceries.

Moms are making a real effort to encourage fiscal responsibility. 81% are
encouraging their children to "price shop" before buying to get the best
value, 53% are renting movies instead of going out, 49% have opened savings
accounts for their kids, and 23% are encouraging their kids to carpool, walk,
use public transportation, or ride their bikes. At the same time, 84% of moms
are teaching their kids to save money and 71% admit they expect their kids to
work to earn spending money.

Mom Central CEO and Parenting Expert, Stacy DeBroff, says, "Our findings
reveal both how deeply stressed Moms feel about how the economic recession has
impacted their everyday budgets, as well as how it has transformed the candor
of their conversations about money with their kids. Suddenly, families have to
make significant changes regarding birthday gifts, summer camp attendance, as
well as daily routines from grocery shopping to ordering take-in food."
However, DeBroff points out that there is a silver lining in all of this
because parents can now have candid, age-appropriate conversations about
spending, allowance, savings, credit and debt with their kids. "But," warns
DeBroff, "make sure that you shield kids from the intensity of your own
anxiety. Kids intuitively pick up your groaning when you open your bank
statement and they may overhear a budget conversation with your partner."

Mom Central Consulting, the premier marketing agency to Moms, works with over
150 national brands to reach, influence, and activate Moms. The Boston-based
company, founded by "parenting guru" (Wall Street Journal) Stacy DeBroff
provides brands and agencies with the ability to successfully engage with
Moms. To find out how we help brands engage with Moms, contact Sarah
Montague, VP Client Strategy and Business Development at Mom Central
Consulting : smontague@momcentral.com

Contact: Tracey Hope-Ross
Mom Central, Inc.
617.244.3002
tracey@momcentral.com
http://www.MomCentralConsulting.com
Mom Central Consulting helps brands engage with Moms.

SOURCE Mom Central Consulting

Tracey Hope-Ross of Mom Central, Inc., +1-617-244-3002, tracey@momcentral.com;
or Sarah Montague, VP Client Strategy and Business Development of Mom Central
Consulting, smontague@momcentral.com