Imaginova Appoints Chris Carter as Vice President of Advertising Sales

NEW YORK, March 24 /PRNewswire/ -- Imaginova Corp., a leading digital media
and commerce company that reaches a large intellectually curious audience,
today announced that Chris Carter has been appointed Vice President,
Advertising Sales for Imaginova's Consumer Media division. Carter will be
leading Imaginova's direct advertising sales force and managing relationships
with its affiliates in the Imaginova Network.

"In this challenging advertising environment, Chris's expertise in managing
brands will be vital to our continued growth," says Jay Kirsch, Imaginova's
CEO. "His deep relationships within the advertising community will broaden
Imaginova's acceptance as a great way for advertisers to reach true thought
leaders. He brings some new creative ideas to the table, ways in which brands
can use the passion our readers have for these topics to truly engage them."

Prior to joining Imaginova, Mr. Carter had been at Hearst Digital Media where
he was National Advertising Director. At Hearst Chris was responsible for
building the advertising sales team and developing sales strategy for their
network of interactive properties. Prior to Hearst he spent three years as a
Northeast Account Manager at Weather.com, the largest weather web site and the
online arm of the Weather Channel.

"I am thrilled to be part of the Imaginova team," says Chris Carter. "Future
growth of the world economy depends on technological and scientific
advancement. The Imaginova network of web sites is ideally positioned to
inform and educate consumers and business leaders, and build awareness of new
ideas from the environment to energy. Our highly influential audience
understands the value of being on the cutting edge of this information and
represents a powerful opportunity for marketers to showcase their messages."

Chris also spent 16 years in the magazine business at Time Inc. working at
Life, Time and Sports Illustrated for Kids in revenue developing roles from
Account Executive to Eastern Advertising Sales Director.

He has a BA from Tufts University. He is married and has three children.
Imaginova is backed by a prestigious group of investors, including Blue Chip
Venture Capital; Gannett Co., Inc.; RedShift Ventures; Steelpoint Capital
Partners and Venrock Associates.

About Imaginova

Imaginova, a leading digital media and commerce company, is the preeminent
online destination for the Intellectually Curious. The Imaginova Network of
media properties, including LiveScience.com, Space.com, Aviation.com,
Newsarama.com and Space News (SpaceNews.com), delivers engaging and
entertaining editorial and multimedia content to a robust community of curious
and well-informed users. Imaginova's original content is syndicated through
major online portals and licensed by educational publishers and institutions.
Imaginova is also the premier source of innovative consumer and educational
products available at OrionTelescopes.com, LiveScienceStore.com, and
StarryNightStore.com. Founded in 1999, Imaginova Corp. is privately held and
based in New York City, with offices and news bureaus in Virginia, California,
Toronto and Paris. For more information, please visit www.Imaginova.com.

SOURCE Imaginova

Liliana Cavazos, +1-212-703-5885, lcavazos@imaginova.com