Bayard Advertising Announces Big Wins for New Interactive Agency, 21st and Wonder

Bayard Advertising Announces Big Wins for New Interactive Agency, 21st and
Wonder

NEW YORK, March 24 /PRNewswire/ -- Bayard Advertising (www.bayardad.com), a
leading full-service creative and interactive agency with over 85 years of
experience, has announced wins for its newly created interactive agency, 21st
and Wonder (www.21standWonder.com). Since its launch in July 2008 the new
company has already won business with HBO, McDonalds, Starz, LucasFilm, Sony
Music and Top Cow Productions. 21st and Wonder targets more consumer-focused
brands and projects while its parent company Bayard is a market leader in the
recruitment industry.

"While I am proud of the new division's success to date with the more consumer
work they've done, I am also excited that 21st and Wonder will allow us to
provide the newest and most relevant digital tactics to our traditional
clients," said Louis Naviasky, COO of Bayard Advertising. "This will be a real
differentiator for us."

To create the division, Bayard Advertising partnered with Spacedog's Roger
Mincheff, who has assumed the role of President for 21st and Wonder. The
division will continue the reputation that Mincheff built for establishing
cutting edge creative and strategies for consumer websites - while bringing
relevance to the underserved recruitment space. Some of Spacedog's clients
include: Qantas Airways, Countrywide, Hitachi, Mazda, Harley-Davidson, Carl's
Jr. and Hardees.

"21st and Wonder speaks directly to the mandate brands have today to look
beyond the traditional," said Mincheff. "It's a great mix here of traditional
fundamentals and cutting edge creative and strategies."

Bayard Advertising is an integrated branding and communications agency that
serves B2B and B2C clients in a broad array of industries. Bayard's online and
offline solutions drive results for: educational enrollment; web engagement;
real estate, public and private sector recruitment for healthcare,
transportation, pharmaceutical and many other verticals.
For more information about Bayard Advertising, please visit www.bayardad.com,
or contact:
Louis Naviasky, Chief Operating Officer
Bayard Advertising Agency, Inc.
Email: louis_n@bayardad.com
T 212 228 9400 x 300
F 212 228 8326

SOURCE Bayard Advertising

Louis Naviasky, Chief Operating Officer, Bayard Advertising Agency, Inc.,
+1-212-228-9400 x 300, or fax, +1-212-228-8326, louis_n@bayardad.com