UpTake Becomes Largest Travel & Hotel Review Metasearch Engine and Surpasses One Million Monthly Visitors

PALO ALTO, CA, Mar 24 (MARKET WIRE) --
In less than a year since its public beta launch in May, 2008, UpTake's
travel and hotel review metasearch site, providing the travel industry's
deepest and broadest database of hotels and attractions, now has more
than one million visits per month. It also surpasses all other online
travel sites with 5,000 sources, 775,000 hotels and attractions and 20
million opinions and reviews.

Largest Travel and Hotel Review & Information Site

During the past ten months, UpTake has established itself as the most
comprehensive travel & hotel metasearch site, going well beyond hotels to
include other lodging such as the most B&Bs, campgrounds and motels, as
well as providing the largest database of attractions. UpTake's database
of 5,000 sources is nearly 10 times greater than other travel websites and
includes information from sites like TravelPost, Expedia, Orbitz, Fodors,
Travelocity, Hotels.com, TripAdvisor and Yahoo! Travel. In addition,
UpTake delivers significantly more information than any other travel site
about U.S. travel including 600,000 U.S. attractions and 175,000 U.S.
accommodations. With analysis of more than 20 million opinions about U.S.
travel from other travelers across the Web, no other travel site comes
close to the breadth of opinions offered by UpTake.

Complementary to Other Travel Review Sites

Founded by Yen Lee, former General Manager of Yahoo! Travel, UpTake helps
its partners and their products get discovered by travelers. "We've been
successful in aggregating over 5,000 travel sources because we are
committed to being complementary," said Lee. For review websites like
TripAdvisor and Yelp, UpTake does not compete by offering its own travel
review community, but instead delivers free organic search traffic to
those sites. For other travel metasearch sites like TravelPost, UpTake
offers content syndication programs to help them provide richer content
to their customers.

About UpTake

Founded in 2006, UpTake has collected and organized more than 20 million
traveler reviews, ratings, blogs and articles from across the web to help
travelers to make better decisions about where to go, where to stay and
what to do. UpTake uses a travel ontology and natural language analysis
to extract meta-tags from the collective intelligence it has collected
and returns unbiased, personalized recommendations based on travelers'
facts and feelings for many categories of content including hotels,
motels, camping, beaches, spas, golf courses, attractions and restaurants
etc. The company is headquartered in Palo Alto. More information can be
found at www.uptake.com.

'Sun logo' is a trademark of UpTake Networks, Inc.

Media Contact:
Veronica Skelton
Concept Communications for UpTake.com
415.342.3435
Email Contact

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