Shanda Online Announces Strategic Partnership with LineKong

SHANGHAI, March 24 /PRNewswire-Asia/ -- Shanda Online Holdings Limited
("Shanda Online" or "SDO"), a wholly-owned subsidiary of Shanda Interactive
Entertainment Limited (Nasdaq: SNDA) (the "Company"), today announced that it
has established a strategic cooperation with LineKong Entertainment Technology
Co., Ltd. ("LineKong"), a game company based in China, regarding The Legend of
Kung-Fu, which is LineKong's in-house developed 2D turn-based MMORPG. Pursuant
to the strategic cooperation, Shanda Online will open its unified platform to
support the operation of the game. As a part of SDO's platform, The Legend of
Kung-Fu will gain access to SDO's broad user base and LineKong will benefit
from SDO's renowned unified services such as billing and payment services,
customer services, call center services, and other services.
"We are pleased to work with LineKong, another online game company with
strong content offerings," said Mr. Alan Tan, Shanda's President and Chief
Technology Officer. "This marks another important result of Shanda's
initiative to further cooperate with more internet content providers."
"The cooperation between Shanda Online and LineKong marks another win-win
example of a high quality content provider leveraging the strength of SDO's
unified platform, while at the same time, our users are benefiting from rich
and diversified content offerings via SDO's platform," said Ms. Judy Wang,
chief executive officer of Shanda Online. "We expect Shanda Online to further
expand cooperation with more companies in the future."
"We are glad to introduce The Legend of Kung-Fu to Shanda Online's leading
platform," said Mr. Feng Wang, LineKong's Chairman and CEO. "We are confident
in this cooperation and look forward to further collaboration with Shanda
Online."
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements in this announcement that are not
historical facts, including but not limited to statements regarding the future
cooperation between Shanda and LineKong, the growth of The Legend of Kung-Fu
and the development of the online interactive entertainment industry,
represent only the Company's current expectations, assumptions, estimates and
projections and are forward-looking statements. These forward-looking
statements involve various risks and uncertainties. Important risks and
uncertainties that could cause the Company's actual results to be materially
different from expectations include but are not limited to the risk that the
future cooperation between Shanda and LineKong, the online game industry and
The Legend of Kung-Fu may fail to grow as expected, and the risks set forth in
the Company's filings with the U.S. Securities and Exchange Commission,
including the Company's annual report on Form 20-F. The Company does not
undertake any obligation to update any forward-looking statement, except as
required under applicable law.
About Shanda Online
Shanda Online Holdings Limited ("Shanda Online" or "SDO") is an integrated
online and value-added service platform offering rich multi-media content.
Through its infrastructure, which includes multi-channel sales and
distribution, industry-leading billing and payment services, and customer
relationship management systems augmented by a world-class security system,
Shanda Online provides a large and broad base of internet users with a
one-stop platform to access the content. Shanda Online is a wholly-owned
subsidiary of Shanda Interactive Entertainment Limited (Nasdaq: SNDA).
About LineKong
LineKong, founded by Mr. Wang Feng in March 2007, is an interactive
entertainment enterprise that specializes in the development and operation of
online games. It has developed several online games including "The Legend of
Kung-Fu, Hero, Saint Dragon, Journey to the West, Warrior King, Super
Adventurer and Ashes of Time.
LineKong has built a R&D center, an operation and service center, and a
marketing and sales network across China. In addition, LineKong's "independent
game producer system" is attracting more and more game R&D and design talents.
Currently LineKong has a total of more than 600 employees with branch offices
in 15 cities across China.
As a new enterprise in China's online gaming industry, LineKong is devoted
to building a leading brand in the domestic market with a view to expanding
into markets outside China in the future.
For further information, please contact:

Shanda Interactive Entertainment Ltd.
Maggie Yun Zhou, IR manager
Tel: +86-21-5050-4740 (Shanghai)
Email: IR@snda.com

Vivian Chen, IR manager
Tel: +86-21-5050-4740 (Shanghai)
Email: IR@snda.com

LineKong Entertainment Technology Co., Ltd.
Andy Qu, Marketing Dept.
Tel: +86-10-6485-5888 Ext.2201
Email quyi@linekong.com

SOURCE Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Ltd. - Maggie Yun Zhou, IR manager,
+86-21-5050-4740 (Shanghai), or IR@snda.com; or Vivian Chen, IR manager,
+86-21-5050-4740 (Shanghai), or IR@snda.com; or LineKong Entertainment
Technology Co., Ltd., Andy Qu, Marketing Dept., +86-10-6485-5888 x2201, or
quyi@linekong.com