Hitachi Delivers New Power-Efficient Enterprise Hard Drive

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Tue Mar 24, 2009 3:01am EDT

First Hitachi Ultrastar Drive to Feature 6Gb/s SAS Interface for Improved
Performance and Configuration Flexibility
SAN JOSE, Calif.--(Business Wire)--
Hitachi Global Storage Technologies (Hitachi GST) today introduced its
second-generation small form factor enterprise hard drive, the 10K RPM Ultrastar
C10K300. The new Hitachi drive is optimized for the power and performance
requirements of rack-mounted servers and networked storage arrays. Built using
proven Hitachi power management technology, the Ultrastar C10K300 delivers the
low power specifications that are of primary importance in today`s data centers.
The new drives are offered in 147GB and 300GB capacities and ship with a
dual-port 6Gb/s Serial Attached SCSI (SAS) interface, which delivers 100 percent
faster data throughput than its 3Gb/s predecessor. The new industry-standard SAS
interface also improves signal strength over greater physical distances,
allowing IT managers to deploy larger, more complex storage infrastructures. 

The Ultrastar C10K300 is designed to provide higher server/storage density
through compact 2.5-inch design, a low-power profile and improved thermal
characteristics. The small form factor drive occupies 70 percent less physical
space and consumes up to 65 percent less power than similar 3.5-inch enterprise
drives. 

Advanced Power Management

The Ultrastar C10K300 is the company`s first enterprise-class drive to
incorporate Advanced Power Management capabilities, which has previously allowed
Hitachi to achieve best-in-class power efficiency on its popular Deskstar family
of products. The technology provides IT managers with multiple power mode
options so that performance requirements can be achieved using the lowest
possible energy expenditure. The Advanced Power Management implementation in the
Ultrastar C10K300 delivers a best-in-class idle power specification of 3.4 watts
and 6.1 watts in active operating mode. 

The Ultrastar C10K300 uses halogen-reduced components to support the "green"
computing initiatives that are of increasing importance in today`s data centers.
The drive has earned the Hitachi EcoTrac classification, used to describe
products that minimize environmental impact in the areas of product design,
manufacturing, operation and disposal. 

"Space constraints and low power considerations in data centers have driven the
transition to blade servers that rely on small form factor enterprise hard
drives. The Ultrastar C10K300 is positioned to capitalize on and accelerate this
trend with significant improvements in performance, power efficiency and
configuration flexibility," said Brendan Collins, vice president, Product
Marketing, Hitachi Global Storage Technologies. "The new drive delivers the
quality and reliability that our enterprise customers have come to expect from
Hitachi." 

SAS 6Gb/s Performance

Fast response time is critical for a wide range of enterprise applications,
including online transaction processing, real-time business analytics and timely
delivery of data-intensive content-on-demand such as multiple channels of
streaming video. The increased transfer rate of the new SAS interface operating
at 6Gb/s is ideal for meeting these challenges. The new serial interface is
fully backward compatible with existing 3Gb/s devices to provide enterprise
customers with exceptional configuration flexibility and investment protection. 

The drives feature average seek times as low as 3.9 milliseconds and the fast
rotational speeds reduce average latency time to 3 milliseconds, enabling
customers to access data more quickly and efficiently. 

Built for Reliability

The Ultrastar C10K300 is built on a mature design platform to ensure greater
reliability and reduced qualification times. The drive includes a host of
industrial-strength technologies designed to maximize reliability in
mission-critical environments. Fluid Dynamic Bearing (FDB) motors deliver a low
acoustic rating and improved data integrity, while Rotational Vibration
Safeguard (RVS) technology anticipates and counteracts disturbances that can
occur in multi-drive configurations. In addition, the Ultrastar C10K300 uses
Hitachi-patented head load/unload ramp to minimize integration induced drive
damage. 

The Ultrastar C10K300 is now shipping to customers worldwide. 

About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk
drives, enterprise-class solid state drives, and innovative external storage
solutions and services used to store, preserve and manage the world`s most
valued data. Founded by the pioneers of hard drives, Hitachi GST provides
high-value storage for a broad range of market segments, including Enterprise,
Desktop, Mobile Computing, Consumer Electronics, and Personal Storage. Hitachi
GST was established in 2003 and is headquartered in San Jose, California. For
more information, please visit the company`s website at
http://www.hitachigst.com. 

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE:HIT) (TOKYO:6501), headquartered in Tokyo, Japan, is a
leading global electronics company with approximately 390,000 employees
worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled
11,226 billion yen ($112.3 billion). The company offers a wide range of systems,
products and services in market sectors, including information systems,
electronic devices, power and industrial systems, consumer products, logistics,
materials and financial services. For more information on Hitachi, please visit
the company's website at http://www.hitachi.com. 

Ultrastar is a trademark of Hitachi GST. Hitachi trademarks are authorized for
use in countries and jurisdictions in which Hitachi has the right to market the
brands. Hitachi is not liable for third parties` unauthorized use of Hitachi
trademarks. 





Hitachi Global Storage Technologies
Jim Pascoe, 408-717-7924
james.pascoe@hitachigst.com

Copyright Business Wire 2009

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