Moving to Broaden Its Accessibility, Netflix Intregrates With Facebook Connect, Enabling...

* Reuters is not responsible for the content in this press release.

Tue Mar 24, 2009 3:01am EDT

Moving to Broaden Its Accessibility, Netflix Intregrates With Facebook
Connect, Enabling Members to Share More With Friends

LOS GATOS, Calif., March 24 /PRNewswire-FirstCall/ -- As part of its plan to
make Netflix features more broadly accessible to members and their friends,
Netflix, Inc. (Nasdaq: NFLX), the world's largest online movie rental service,
today announced its integration with Facebook Connect, which seamlessly links
a Netflix member's account with his or her Facebook account.  Facebook Connect
will extend members' movie ratings from the Netflix community to Facebook. 
Netflix members decide if they want to use Facebook Connect and can turn it on
or off at any time.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090324/SF87983)

Each time a Netflix member rates a movie, that one- to five-star rating will
be posted on his or her Facebook profile and shared with the member's friends
if the Netflix member has enabled Facebook Connect.  Because friends can make
comments in response to ratings posts, this new feature encourages an enriched
movie-watching experience, enhanced by interaction and conversation among
friends.  Movie rating posts on Facebook will also link back to the
correlating movie page at Netflix, enabling Facebook users to learn more about
a specific movie and allowing Netflix members to easily add the movie to their
own Queues.

"Movies make for great conversations," said Gibson Biddle, vice president of
product management for Netflix.  "By integrating with Facebook Connect,
Netflix members can now share their movie-watching experiences even more
easily than before, allowing for greater exchange of movie recommendations
with their friends."

"Netflix is a clear leader in bringing innovation to renting, viewing and
engaging around movies," said Ethan Beard, director of platform marketing,
Facebook. "We think the social features in Facebook Connect provide a
tremendous opportunity for Netflix subscribers to share their thoughts and
feelings on movies with their friends in the Netflix community and with
Facebook's more than 175 million active users."

To link their Netflix and Facebook accounts, Netflix members will use the
"Connect" button on the Netflix member site at
http://www.netflix.com/facebookconnect.  Upon first connecting, each member
will have the option of pushing all future movie ratings to his or her
Facebook profile or to be presented with the option of publishing ratings to
Facebook on a case-by-case basis.

Netflix anticipates the integration of additional features through Facebook
Connect and encourages user feedback through the Netflix Facebook page
www.facebook.com/netflix or on Twitter www.twitter.com/netflix

About Netflix, Inc.
Netflix, Inc. is the world's largest online movie rental service, with more
than 10 million subscribers. For one low monthly price, Netflix subscribers
can get DVDs delivered to their homes and can instantly watch movies and TV
episodes streamed to their TVs and computers, all in unlimited amounts.
Subscribers can choose from over 100,000 DVD titles and a growing library of
more than 12,000 choices that can be watched instantly. There are never any
due dates or late fees. DVDs are delivered free to subscribers by first class
mail, with a postage-paid return envelope, from 58 distribution centers. More
than 97 percent of Netflix subscribers live in areas that generally receive
shipments in one business day. Netflix has partnered with leading consumer
electronics companies to offer a range of devices that can instantly stream
movies and TV episodes to members' TVs from Netflix. For more information,
visit http://www.netflix.com/.



SOURCE  Netflix, Inc.

Catherine Fisher of Netflix, Inc., +1-408-540-3847, cafisher@netflix.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.