Need for Speed SHIFT From EA Races Into Retail This September

LONDON, UNITED KINGDOM, Mar 24 (MARKET WIRE) --
Editors Note: A photo and video are included with this press release.

Electronic Arts announced today that Need for Speed(TM) SHIFT, the
all-new authentic racing game in the Need for Speed series, will hit
stores in the UK on September 18 2009. Need for Speed SHIFT brings a true
driver's experience to some of the world's most iconic racing tracks,
including the storied Brand's Hatch in the UK. The game also features the
largest roster of high-performance cars in Need for Speed history
including race cars such as the Pagani Zonda, Porsche 911 GT2 and Lotus
Elise.

"With Need for Speed SHIFT, EA set out to create a racing game that
pushes the genre and delivers something never before seen in a Need for
Speed title," said Patrick Soderlund, Senior Vice President at EA Games
Europe. "By focusing on the driver's experience through the first-person
view, we are able to capture the high-speed intensity and gripping
emotions of racing."

EA's Need for Speed SHIFT thrusts players into the loud, intense, and
athletic experience of racing a car from the driver's perspective through
the combination of perception based G-forces, the hyper reality of the
cockpit view, and the all-new brutally disorienting crash dynamic. EA's
Need for Speed SHIFT features an accurate, accessible physics-based
driving model that allows you to feel every impact, every change of track
surface and every last bit of grip as you push yourself to the edge.

EA's Need for Speed SHIFT is being developed by Slightly Mad Studios in
collaboration with Black Box and Patrick Soderlund. Slightly Mad Studios
includes developers and designers that worked on the critically acclaimed
games GT Legends and GTR 2. The PSP version is being developed by EA's
Bright Light studio.

Need for Speed SHIFT will be released on PLAYSTATION(R)3 computer
entertainment system, Xbox 360(R) video game and entertainment system, PC
and PSP(R) (PlayStation(R) Portable) in fall 2009. Go to
http://eagames.co.uk/game/need-for-speed-shift/">eagames.co.uk/game/need-for-spe
d-shift
for more information. Need For Speed SHIFT is available to pre-order from
most retailers and www.eastore.co.uk now.

To view the accompanying photo, please visit the following link:

http://www.marketwire.com/library/20090320-nfs_shift800.jpg

To view the accompanying video, please visit the following link:

http://www.youtube.com/watch?v=as5pBtz2HPc

Contacts:
Shine Communications
Tony Harding
020 7841 7096
www.shinecom.com

Copyright 2009, Market Wire, All rights reserved.

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