myShape.com(R) Makes It Easy for Women to Know What Not to Wear & Look Great at 20, 30 & 40

PASADENA, CA, Mar 24 (MARKET WIRE) --
myShape Inc.(R) (www.myshape.com) is making it easier for women to look
great at 20, 30 and 40. myShape provides each member her own Personal
Shop(TM), with fashions and accessories that match her fit, flatter her
shape and reflect her personal style. Patty Fox, myShape.com's Chief
Creative Officer, Fashion Coordinator for the Academy Awards(R), and
best-selling author, offers what not to wear dressing tips for every age
and style!

Women in their 20s face some big changes in their lives; many will enter
the workforce as professionals, many will marry and many will have their
first child. Each of these milestones brings challenges for what not to
wear! "Before starting out in the workforce, a woman will want to
experiment with and then identify her personal style," concedes Fox.
"Defining your Personal Style is all about identifying who you are and
sticking to it."

In her 30s, a woman may find herself in a leadership role at work or be
faced with a different body shape after having children. "These events can
change how a woman shops, but what not to wear and her personal style
should not shift dramatically," states Fox. The most important thing
according to Fox is that women should be buying clothes that fit their
body shape without losing focus on her personal style.

By the time a woman reaches her 40s, she has a very clear idea of who she
is, though the work world may have her re-evaluating her wardrobe for an
interview or a new career altogether. Some women may reach for younger
looks or fashions that have personal nostalgia attached to them, but Fox
offers a what not to wear warning that includes not wearing reruns! "If a
trend is back in style, it's usually not a good idea to buy into it
because trendy looks are geared towards younger consumers and are shaped
and made for younger bodies and budgets. Stick to your personal style and
accent your wardrobe with one or two flashier pieces as long as they fit
well and mesh with the rest of your wardrobe," advises Fox.

About myShape(R)

myShape(R) is the new Personal Shop(TM) for women on the web. myShape
provides each member with her own free Personal Shop filled with fashions
that match her measurements, body shape and fashion and fit preferences.
The Network of Personal Shops(TM), the Personal Shop(TM) and the
ShapeMatch(R) system are protected by issued and pending international
patents. myShape reaches millions of women with an effortless way to shop
for apparel that fits and flatters(TM). For more information go to
http://www.myshape.com.

CONTACT:
Inspiring Minds Communications

Norma Kelly
(818) 509-0575
nkelly@inspiringmindscom.com

Carla Sameth
(626) 564-0163
carla@inspiringmindscom.com

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