What Can You Do With $77.00, Three Sewing Machines and a Garage? Carol Wior Invented...

* Reuters is not responsible for the content in this press release.

Tue Mar 24, 2009 6:08am EDT

What Can You Do With $77.00, Three Sewing Machines and a Garage? Carol Wior
Invented the 'Slimsuit'

LOS ANGELES, March 24 /PRNewswire/ -- Tough economic times didn't stop Carol
Wior from starting a business during the 1970's recession.  With three sewing
machines and $77.00, she found a niche making simple black dresses in her
parents' garage.  She drove an old milk truck to make deliveries to retail
stores.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090324/LA86570)

This led to her invention of the "Slimsuit," a highly-engineered one-piece
swimsuit designed to instantly take an inch or more off the waist and stomach
just by slipping it on.  The secret is inside and the basis of her patent. 
Hidden underwires are connected to a special inner lining that goes all the
way around the body to lift, shape and hold, giving the appearance of a
younger, more toned silhouette.

The Carol Wior Designer Collection includes exotic hombre animal skins trimmed
with bamboo clasps, tummy camouflages with hand set stone belts, twist front
bust enhancing styles trimmed with gold rings and foil printed swim dresses to
cover the hips from sizes 4-26w.  She also makes mastectomy "Slimsuits" for
cancer survivors.

Wior revolutionized the entire swimwear industry and has survived the
topsy-turvy economy as she designs, cuts and sews the patented swimwear in
America utilizing her factory in Bell Gardens, California. 

Wior believes the popularity of her swimwear is due to valuable input she
receives from customers during in-store appearances, trade shows and thousands
of emails after TV appearances. 

"Gravity hasn't been my best friend," says Wior.  "My bust isn't the same and
my stomach needs help.  The 'Slimsuit' fights gravity."

Carol invites customers to volunteer for a "before and after" swimwear
makeover to fit them into one of her patented swimsuits.  Not only do
audiences see the incredible difference the "Slimsuit" makes, but women are
amazed.

"The biggest compliment I receive," says Wior, "is when a woman walks out of
the dressing room saying 'I haven't purchased a swimsuit in years -- I didn't
think I could look this good.'  That makes it all worthwhile."

One of Wior's online retailers -- celebrityonair.com -- offers a $30.00
discount coupon along with free shipping and handling for any purchase of a
Carol Wior "Slimsuit".  At check out, the customer types in the code name
"swim" in the coupon box.

Asked how she's been able to sustain her business during economic adversity,
Wior answers, "Don't give up.  Listen to your customers.  Believe in yourself.
 It's amazing what life can bring you."
    Contact:
    Bob Mazza
    (310) 994-4847
    mazzaefx@earthlink.net





SOURCE  Carol Wior Swimwear

Bob Mazza, +1-310-994-4847, mazzaefx@earthlink.net, for Carol Wior Swimwear
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.