Akamai Accelerates Tetrisfriends.com Resulting in Four Times the Performance Gain

* Reuters is not responsible for the content in this press release.

Tue Mar 24, 2009 6:30am EDT

Acceleration of dynamic content led to significant impact on performance,
retention and overall user experience
CAMBRIDGE, Mass.--(Business Wire)--
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media,
dynamic transactions and enterprise applications online, today announced that
Tetris® Friends Online Games (www.tetrisfriends.com) by Tetris Online, Inc. has
seen marked improvement in site performance since implementing Akamai`s Dynamic
Site Delivery solution. Building on the global popularity of the game, Tetris
Online switched to Akamai for a solution that would support the international
launch of Tetris Friends Online Games. 

Since turning on Akamai, Tetris Friends Online Games has tracked increased site
speed of more than four times, coupled by decreased game load times and faster
access to other digital assets on the site. As Tetris Online looks to
continuously optimize the performance of Tetris Friends Online Games for the
millions users who access it monthly, they plan to continue to accelerate more
assets using Akamai`s platform. Tetris Friends Online Games has already reduced
its total bandwidth costs by 70 percent due to offloading traffic from their
servers to Akamai`s globally-distributed platform. In addition, the site has
seen a large reduction in latency. 

"Akamai has already exceeded our expectations in many areas, making it the clear
choice for addressing our short-term and long-term business needs," said Casey
Pelkey, Tetris Online`s vice president of marketing. "From a performance
standpoint, Akamai began delivering impressive results from the moment we
implemented them into our online product. Our largest performance gains are
clearly being seen from international traffic, especially with improvements in
repeat visits. We`re confident our audience, both users and advertisers, will
greatly benefit from Akamai`s solution." 

To optimize the delivery of rich, heavy Web pages and dynamic content, Tetris
Friends Online Games is leveraging Akamai's globally-distributed content
delivery and acceleration platform to improve performance and drive increased
consumption for an overall higher quality Web experience. In order to increase
share of audience within the highly competitive online entertainment sector,
Tetris Online, Inc. is providing Tetris fans with hassle-free access to an
unprecedented line-up of authentic Tetris games. 

"Online gaming sites have a passionate user base with increasingly high
standards. Therefore, the gaming experience needs to be close to flawless in
order to stay competitive," said Tim Napoleon, chief strategist for digital
media, at Akamai. "As content continues to grow more rich and dynamic;
therefore, many traditional content delivery networks are challenged to meet the
needs of their customers. Akamai's ability to accelerate dynamic content for
Tetris Friends Online Games has immediately resulted in more pages served, more
games played and increased user engagement. As competition within the online
entertainment arena increases, site performance and the overall end-user
experience are critical business issues that Akamai`s solutions can help solve. 

About Tetris® Friends Online Games

Tetris® Friends Online Games (www.tetrisfriends.com) is the only official
destination in North America and Europe for fans of the world-famous TETRIS®
game to enjoy hassle-free access to a growing selection of Flash-based Tetris
games and other exciting features that don`t require unfriendly plug-ins or
large downloads. Millions of users visit the site monthly to experience one of
the greatest puzzle games ever made in new and challenging ways. Visitors can
measure their performance on comprehensive leaderboards that feature full game
replays. They can also customize their gaming experience with special Tetris
designs and avatars. In addition, visitors can check out tips and tutorials, as
well as an extensive gallery of all things Tetris from all across the globe. 

About Tetris Online, Inc.

Tetris Online, Inc. is the exclusive online licensee of The Tetris Company, LLC
of all rights to the world-famous TETRIS® game in North America and Europe.
Founded in January 2006 by Minoru Arakawa and Henk Rogers, Tetris Online is a
developer and publisher of electronic entertainment properties. Titles include
Tetris Party for WiiWare, Tetris Splash for Xbox LIVE® Arcade, and Tetris
Friends Online Games, which can currently be found at www.tetrisfriends.com.
Tetris Online is privately held and headquartered in Honolulu, Hawaii. 

The Akamai Difference

Akamai® provides market-leading managed services for powering rich media,
dynamic transactions, and enterprise applications online. Having pioneered the
content delivery market one decade ago, Akamai's services have been adopted by
the world's most recognized brands across diverse industries. The alternative to
centralized Web infrastructure, Akamai's global network of tens of thousands of
distributed servers provides the scale, reliability, insight and performance for
businesses to succeed online. Akamai has transformed the Internet into a more
viable place to inform, entertain, interact, and collaborate. To experience The
Akamai Difference, visit www.akamai.com. 

Akamai Statement Under the Private Securities Litigation Reform Act

The release contains information about future expectations, plans and prospects
of Akamai's management that constitute forward-looking statements for purposes
of the safe harbor provisions under The Private Securities Litigation Reform Act
of 1995. Actual results may differ materially from those indicated by these
forward-looking statements as a result of various important factors including,
but not limited to, the effects of any attempts to intentionally disrupt our
services or network by hackers or others, failure to have available sufficient
transmission capacity, changes in Akamai's relationship with Tetris, a failure
of Akamai's network infrastructure, and other factors that are discussed in the
Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other
documents periodically filed with the SEC. 





Akamai Technologies, Inc.
Jennifer Donovan, 650-627-5395
Media Relations
jdonovan@akamai.com
or
Natalie Temple, 617-444-3635
Investor Relations
ntemple@akamai.com



Copyright Business Wire 2009

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