Insure.com Celebrates 25th Anniversary

- Award-winning dot-com survivor thanks customers, employees and shareholders
for their contributions over the last 25 years

- Sweepstakes announced as company gears up for its next 25 years

- Life insurance customer count nearing 250,000 mark

- August 2009 to mark 10 years as a publicly held company

DARIEN, Ill., March 24 /PRNewswire-FirstCall/ -- Insure.com, Inc. (Nasdaq:
NSUR), the only place on earth where you can get auto, life, health, home and
business insurance quotes from over 100 leading companies and have the freedom
to buy from the company of your choice, marks the 25th anniversary of its
founding this month.

Reflecting on the past, present and future, Insure.com chairman and CEO Robert
Bland remarked, "This is an incredibly exciting time for us. On this special
day for our Company, we are marking and celebrating the longevity of our
enterprise and our pioneering business mission. We also want to recognize and
thank our 150 caring employees, our customers, our contributing insurance
company partners and, of course, our shareholders, without whose capital and
patience we would not have survived this long. We're busy getting started on
our next 25-year stretch, which will have far more growth and opportunities to
innovate because the self-directed insurance shopper has truly arrived and
wants to be served. Our value proposition for insurance shoppers is set in
stone: We make it easy for you to save money on insurance by finding the
lowest possible prices from the highest-rated companies."

Founding shareholder and Chief Operating Officer Bill Thoms said, "I joined
the Company full-time in 1988. We started in March 1984 under the name of
Quotesmith Corporation. We could not have done it without the initial
financial support, sweat equity and sound guidance provided by Craig Hartman,
Jim Bellinger, Bob Baker, Jay Gulotta, Gary Beede, Bill Schaefer and Jeff
Dillon. In those early days, we had a lot more ideas than we had capital in
the bank, but we were determined to succeed and convinced that something big
was going to happen online with insurance."

Phil Perillo, who joined the Company as Chief Financial Officer in May 2002,
remarked, "Insure.com has a rich history and is now uniquely positioned for
the future. Since our public offering in 1999, we boldly invested $85 million
in brand-building and customer acquisition. This effort has yielded nearly
250,000 paying customers and a much larger prospect list from which we expect
to reap repeat purchases and cross-marketing opportunities on a cost-effective
basis for years to come. Happy customers and repeat purchases are at the core
of a successful insurance brokerage business and I'm pleased to report that
we've been experiencing declining customer acquisition costs in recent years
as a result of this very long-range strategy. We're one of the few
Internet-era IPOs that survived, thanks to shareholder confidence and a
business plan that did not require additional capital infusions. I'm very
pleased with our current strategic position in the marketplace. Our business
plan for a prosperous future is also enhanced by our $49 million tax loss
carryforward."

Rich Claahsen, Vice President and General Counsel, joined the Company in 1997
and said, "My dad taught me years ago that the first business of business is
staying in business. With that criterion, Insure.com has been a fabulous
success over 25 years, constantly adapting to changes in the marketplace.
Prospects for the future have never been brighter. Insure.com is an exciting
place these days: Our growing in-house agent force is gaining traction; our
new lead flow is robust; and our value proposition continues to resonate with
customers. It's been difficult over the past 12 years to make money selling
term life insurance because prices have dropped 50 percent in that time, but
we're now predicting that the long slide in life insurance prices is over and
that life insurance companies will move to increase prices this year to make
up for portfolio losses."

Bland continued, "Insure.com has an excellent management team, a highly
talented workforce, a rock-solid balance sheet with no debt, the best name in
the business and a strengthening business model. Insure.com is celebrating
with a 25th anniversary interactive crossword puzzle and sweepstakes,
available at www.insure.com. Because of our frugal culture, we'll also be
celebrating at various points throughout this year with 'ice cream days' at
Insure.com."

Insure.com Corporate History

Starting in 1984, the Company developed and brought to market a comparative,
online group health insurance rating system that was eventually used by 3,000
independent agents.

In 1993, the Company became licensed as a national insurance brokerage and
began providing quotes and advice directly to consumers via direct-response
advertising of mostly print ads and direct mail.

In 1996, the Company became one of the very first to elevate its insurance
databases to the Internet for direct use by insurance shoppers, making it
quick and easy for them to view comparative prices from over 100 highly rated
insurance companies. The Company's novel platform gave each user the freedom
to buy from the company of their choice.

In 1998, the Company changed its name to Quotesmith.com, Inc. and was
fortunate to have Intuit come in as a private-market investor.

In August 1999, the Company successfully completed a $63 million Initial
Public Offering (IPO) and became a public company.

In December 2001, Quotesmith.com purchased Insure.com, a pro-consumer
insurance information Web site that contained thousands of originally authored
articles, tools and calculators. At the time, Insure.com ranked among the
most highly visited insurance Web sites due to its editorial strength and
depth.

In May 2004, the Company purchased a Colorado-based telephone life insurance
agency that had some 63,000 sold customers on the books, among other assets.

In February 2006, Quotesmith closed its Colorado sales office and began to
build out a telephone sales center at its Darien, Ill., headquarters facility,
where such operations are conducted today with a sales force of 60 licensed
agents.

Insure.com has many reasons to celebrate, including its exclusive site
features:

-- Insure.com's Insurance Company Ratings Lookup Tool provides
financial strength ratings from Standard & Poor's for more than
2,300 insurers. Today, every savvy consumer needs to be aware of their
insurers' stability.
-- Insure.com's Car Crash Safety Ratings Tool helps drivers identify
the safest cars.
-- Insure.com's Life Insurance Needs Estimator Tool helps consumers
calculate a suitable life insurance coverage amount.
-- Insure.com's originally authored consumer articles help readers
make wiser buying decisions and provide tips for saving money and
navigating the claims system.
-- Insure.com's comprehensive array of comparative insurance quotes
allows consumers to comparison shop with ease.
-- Each Insure.com term life quote shows the latest independent ratings
from A.M. Best, Fitch, Moody's, Standard & Poor's and
TheStreet.com Ratings.
-- Insure.com also offers customers one-of-a-kind guarantees: View the
lowest term life premiums in America or receive $500, and every quote
is
guaranteed for accuracy or you'll receive $500.

About Insure.com

Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and
operates a comprehensive consumer information service and companion insurance
brokerage service that caters to the needs of self-directed insurance
shoppers. Visitors to the company's flagship Web site, www.insure.com, are
able to obtain free, instant car insurance quotes, instant life insurance
quotes, home, business and health insurance quotes from leading insurers and
have the freedom to buy online or by phone from any company shown. Insure.com
is home to hundreds of originally authored articles on consumer insurance
topics and provides free insurance decision-making tools that are not
available from any other single source. Insure.com generates revenues from
receipt of industry-standard commissions, including back-end bonus commissions
and volume-based contingent bonus commissions that are paid by participating
insurance companies. We also generate advertising revenues from the sale of
Web site traffic to various third parties. Shares of the Company's common
stock trade on the Nasdaq Capital Market under the symbol NSUR.

SOURCE Insure.com, Inc.

Amy Danise, Editor of Insure.com, Inc., +1-860-386-6446, editor@insure.com