Research and Markets: Examine Australia's Digital Economy as the Market Value Increases to $1 Billion

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/1da709/australia_digita) has
announced the addition of the "Australia - Digital Economy - E-Commerce and
Advertising" report to their offering.

The Digital Economy affects everybody existing players such as telcos, banks,
media, retail and they will need to adapt to the new environment, while new
players will enter these markets from different angles. British research
indicates that online users can save £70 per month. The report surveys the first
areas that customers are interested in and which are therefore interesting
commercial starting points. It looks at topics such as e-money, mobile email,
and buying and selling over the Internet. For more information, see chapter 2,
page 12.

New business models are now emerging, giving the industry the confidence to
begin changing their more traditional models. An equally important factor is
that this is backed up by a phenomenal growth in online advertising revenues.
Video-based service on broadband and interactive digital TV networks is becoming
a whole new area of advertising opportunities.

Personalised media and one-to-one communication will be the predominant mode on
the Digital Media. New models will need to be developed to succeed in this
highly competitive and highly costumer service sensitive market. Video ads in
Australia could outpace Internet search advertising as the fastest growing
online revenue stream over the next several years. This report analyses this
market and highlight the key strategies.

As the Australian Internet audience grows many advertising companies have jumped
on the digital media bandwagon. Their cautious approach to competing in the
digital marketing segment has enabled new entrants, focussed purely on digital
media, to establish themselves.

The key reason why the market is suddenly turning towards the new digital media
is the success they have in attracting new revenues, by 2008 worth well over $1
billion. They are very much concentrated around advertising, but often in new
formats such as searching, online directory listings and other permission-based
models.

This report provides revenues shares by product and company, overall statistics
and tables on sub market segments. Forecasts towards 2010 are also provided.

Subjects covered include:

* Analyses of key e-commerce trends;
* E-commerce statistics and forecasts;
* Information on e-payment and e-banking sectors;
* Analyses of key m-commerce trends;
* Advertising market including statistics and forecasts;
* Digital Media marketing strategies;
* Media industry analyses;
* Internet Media company activities.

The following notes provide some background to our scenario forecasting
methodology:

* This report includes what we term scenario forecasts. By describing long-range
scenarios we identify a band within which we expect market growth to occur. The
associated text describes what we see as the most likely growth trend within
this band.
* The projections shown in the tables in this report are based on our own
historical information, as well as on telecommunication sector statistics from
official and non-official, national and international sources. We assume a
possible deviation of 15-20% around this data.
* All statistics for GDP, revenue, etc are shown in US$, in order to maintain
consistency within and between markets. At the same time we acknowledge that
this can introduce some irregularities.

Key Topics Covered:

1. The Digital Economy

2. E-Commerce

3. E-Payments & E-Banking

4. M-Commerce

5. Search Engines

6. Online Advertising Market

7. Glossary of Abbreviations

For more information visit
http://www.researchandmarkets.com/research/1da709/australia_digita

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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