Alliance Time Acquires Colibri Group Assets, Colibri & Seth Thomas, Top-Tier Jewelry,...

Wed Mar 25, 2009 7:00am EDT

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Alliance Time Acquires Colibri Group Assets, Colibri & Seth Thomas, Top-Tier
Jewelry, Lighter, Accessory & Clock Brands

Deal Includes Intellectual Property, Trademarks & Inventory

Company to Connect With Former Employees for Possible Opportunities 
to Rehire & Revitalize Brands

NEW YORK, March 25 /PRNewswire/ -- Alliance Time (www.alliancetime.com), a
leading distributor of brand name and designer jewelry, watches and
accessories, has acquired the entire inventory of goods, intellectual property
and trademarks from three top brands -- Colibri, maker of popular lighters,
accessories for men, jewelry, executive gifts and flasks; Seth Thomas, the
oldest clock manufacturer in the United States; and Linden Clocks, a noted
clock maker.

The company plans to leverage its robust distribution channels with mid-sized
and large market retailers, national chains and high-volume e-commerce sites
to promote and sell the range of Colibri, Seth Thomas and Linden products that
it purchased as part of a recent receivership auction for the defunct Colibri
Group, the brands' parent company.  

"Colibri, Seth Thomas and Linden are well-known brands with a history of
quality and consumer appeal -- from the ubiquitous Colibri lighter to the
iconic Seth Thomas-manufactured clock in Grand Central Station in New York,"
said Eli Katz, Alliance Time president, retail division. "We believe that
their brand recognition combined with the strength of Alliance Time's
distribution network will reinvigorate their presence in the marketplace."

In an effort to rejuvenate the brands further, Alliance Time will be asking
former employees of The Colibri Group to contact them directly at
colibri@alliancetime.com, for background analysis and to investigate potential
work opportunities.  

"As we look into possibly developing and growing these brands for the future,
we would be remiss, if we didn't explore tapping into the people and resources
that previously served Colibri, Seth Thomas and Linden well. We are confident
that we can leverage the synergy of our existing infrastructure with the
historic legacy of these brands" added Katz.

About Alliance Time:
Based in New York City, Alliance Time (www.alliancetime.com) is a
privately-held retail distribution company offering a multitude of products
from mid-range to luxury brands, specializing in jewelry, watches and
accessories. They are the exclusive worldwide distributor for the European
watch brands Milleret (www.milleret.ch) and Golana (www.golana.ch).  Since
1999, the company has successfully provided goods to brick-and-mortar and
online stores nationwide, including major chains and e-tailers.

SOURCE  Alliance Time

Press: Laura Goldberg, +1-347-683-1859, lauragoldberg@gmail.com, for Alliance
Time
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