CiCi's Pizza Scores Top Marks on Men's Health 'Eat This, Not That!' Report Card

Thu Mar 26, 2009 12:40pm EDT

* Reuters is not responsible for the content in this press release.

Healthier Pies on the Buffet Line Given Praise Including Zesty Vegetable,
Alfredo, Ole and One Point Measured Weight Watcher Pizza Available by Request
at All CiCi's Locations

COPPELL, Texas, March 26 /PRNewswire/ -- CiCi's Pizza announces that the
endless buffet concept earned top marks in the Men's Health "Eat This, Not
That!" Restaurant Report Card that was recently released. Eat This, Not That!
launched an investigation of 66 major chain restaurants to better educate
families providing insider tips and strategies so that they can continue
eating out responsibly. The good news is that CiCi's Pizza, a fan favorite,
scored top marks for their salad bar and healthier pies, including the Zesty
Vegetable, Alfredo and the Mexican-inspired Ole. 

"We believe it's important to demonstrate a sense of social responsibility for
our guests, so that they feel good about the choices they have on our buffet
line," said Craig Moore, President and CEO of CiCi's Pizza. "What's important
is a person's average food intake over a few days, not just in a single meal.
What's different about CiCi's is that we are not providing our guests with
restaurant portions that are larger than an average serving. Our guests have
control of how much they want and what they chose to eat including a salad bar
and several pizzas that are robust in flavor - but not calories."

CiCi's, home to more than 650 locations, proves that Americans definitely love
a good buffet. The upside for waistlines is that the crust is moderately
sized, and the pizza comes in varieties beyond simple sausage and pepperoni.
Eat This, Not That! offers insiders the tip that it takes 20 minutes for a
person's brain to tell the body it's full. The dining strategy would be to
start with a salad and then proceed slowly to the pizza. Limit yourself to the
healthier slices like the Zesty Vegetable with 130 calories and four grams of
fat per slice, the Alfredo with 120 calories and 3.5 grams of fat or the Ole,
which is a Mexican-inspired pie with only 110 calories and three grams of fat
per slice. CiCi's also offers a Weight Watcher pizza that is measured at only
one point per piece with 100 calories and 2.5 grams of fat. The pizza
measurement includes dough, sauce, tomato topping, green bell or sweet
peppers, red onions, black olives, mushrooms and cheese. The pizza is listed
in the 2009 Weight Watcher Dining Out Companion book and is available by
request at all CiCi's locations. 

For the complete listing of Eat This, Not That! Restaurant Report Card, please
visit: http://tinyurl.com/acagoa

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests
fresh pizza, pasta, salad and dessert, all you want for about five bucks and
change. CiCi's mission then and now is to exceed each guest's expectation in
food, service and cleanliness at an affordable price. Since opening its first
restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 30
states. 

Industry professionals have taken notice of CiCi's Pizza's continuous growth
and success. Nation's Restaurant News has ranked CiCi's number one for sales
and unit growth in the pizza chain category for the past three years. In its
recent 2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue,
ranked CiCi's Pizza as number one in the Italian restaurant industry category
an honor the company also received in 2007. Men's Health recently included
CiCi's Pizza in it's list of America's Healthiest Restaurants.
StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked
CiCi's as one of the top 25 highest-performing brands in the nation and
Franchise Today placed the company in the top 200 of all franchise concepts.
Other honors include "Best in Value" award among national pizza chains in
Restaurants and Institutions magazine's 2006 Consumers' Choice Report and
"Best Customer Service" from Corporate Research International in 2007, 2006
and 2005. For more information, visit www.cicispizza.com. 



SOURCE  CiCi's Pizza

Mele Telitz of Mere Image, +1-303-204-4486, mereimage@comcast.net, for CiCi's
Pizza
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