AirTran Airways Partners with Major League Slugger Ryan Braun
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- Milwaukee Brewers All-Star Helping Airline Knock High Fares Out of the Park
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ORLANDO, Fla., March 27 /PRNewswire-FirstCall/ -- AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE: AAI), scored Milwaukee Brewers
superstar Ryan Braun, winner of the 2007 National League Rookie of the Year
Award, for its Milwaukee sports advertising campaign. Braun will appear in
advertisements and make personal appearances on behalf of the airline.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090327/NY89073 )
The endorsement deal with Braun arrives only a couple months after AirTran
Airways signed a partnership with the Milwaukee Brewers, which includes naming
rights to Miller Park's AirTran Airways Landing Zone, an all-inclusive seating
area at the Brewers' home stadium. In the coming weeks, the airline will
unveil several billboards in Milwaukee featuring Braun.
"Ryan is considered one of the best young players in baseball today, and we
are thrilled to add him to our roster of sports endorsers," said Tad
Hutcheson, vice president of marketing and sales for AirTran Airways. "He is
a fan favorite in Milwaukee, a market where AirTran Airways recently expanded
service by more than 55 percent. Now that AirTran Airways is able to offer
travelers even more nonstop flight options, we look forward to partnering with
Braun and hitting high fares out of the park for all Milwaukee residents."
Braun is an All-Star left fielder who broke into Major League Baseball with
the Milwaukee Brewers in 2007. During his award-winning rookie season, he led
the National League in slugging percentage. In addition, he received the
following awards: the Sporting News National League Rookie of the Year, the
Baseball America Rookie of the Year, the Baseball Prospectus Internet Baseball
NL Rookie of the Year, and the Players Choice National League Most Outstanding
Rookie. Over the past decade, the only other NL hitter to win all five awards
was Albert Pujols, who accomplished the feat in 2001. Braun continued his
success in 2008, when his home run hit in the final game of the season sent
the Brewers to the playoffs for the first time in 26 years.
Braun joins an esteemed group of athletes on AirTran Airways' roster of
endorsers, which includes IndyCar racing star Danica Patrick, professional
football players Donald Driver and Matt Ryan, and more.
CAA Sports, a division of Creative Artists Agency, a sports and entertainment
agency, orchestrated the deal on behalf of Braun.
AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), a Fortune
1000 company, is ranked number one in the 2008 Airline Quality Rating study.
The airline offers coast-to-coast flights, North America's newest all-Boeing
fleet, friendly service and Business Class and complimentary XM Satellite
Radio on every flight. To book a flight, visit http://www.airtran.com.
Media Contacts: AirTran Airways
Tad Hutcheson
Cynthia Tinsley-Douglas
678.254.7442
SOURCE AirTran Airways
Tad Hutcheson or Cynthia Tinsley-Douglas, both of AirTran Airways,
+1-678-254-7442
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