Zodiac Demonstrates New Interactive Television 2.0(TM) Movie Guide at The Cable Show '09 This Week in D.C.

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Mon Mar 30, 2009 7:30am EDT

  VALLEY STREAM, NY, Mar 30 (MARKET WIRE) -- 
Zodiac Interactive, an Emmy award-winning developer of software for
interactive television, announced today plans to demonstrate its new
Interactive Television 2.0(TM) Movie Guide at NCTA's The Cable Show '09,
being held in Washington, D.C. this week. The iTV Movie Guide will be
demonstrated at the CableNET(R) Pavilion, which is co-sponsored by
CableLabs(R) at the show, Zodiac's executive suite ES-11, Macrovision
(booth #1605) and Advanced Digital Broadcast (booth #525).

    Another Zodiac tru2way technology, the Zodiac iTV Movie Guide
demonstrates the use of movie data feeds from Macrovision Data Solutions
to display detailed movie information that cross references movies, cast
members, genre, and much more. The guide offers intuitive navigation
through movie descriptions, cast and credits, actor information, and it
will even show the user a list of similar movies. With ease-of-use in
mind, ultimately everything ties back to the "Main Movie" screen, and the
'exit' button always returns the user to a full screen television viewing
experience and closes the application.

    Macrovision entertainment metadata is widely licensed throughout the
industry and is a standard for identifying media products. By
demonstrating Zodiac's iTV Movie Guide at The Cable Show, Macrovision and
Advanced Digital Broadcast, who will be displaying the guide on their
tru2way set-top, are illustrating the power of tru2way, including
advanced guides.

    "Our Data Solutions deliver in-depth relational databases of descriptive
entertainment metadata and editorial content covering movies, television,
music, and games," said Corey Ferengul, EVP of Product Management and
Marketing at Macrovision. "The demonstration of our Data Solutions on
Zodiac's iTV Movie Guide highlights the ease and simplicity of integrating
our metadata technologies on tru2way platforms and devices. The result is
a compelling movie discovery experience for consumers, enabling them to
connect with and enjoy even more content while reaping the benefits of
tru2way interactive applications."

    Zodiac's Movie Guide runs on top of the company's PowerUp(TM) framework
software for tru2way. PowerUp is Zodiac's tru2way framework, a common
platform of open APIs and libraries that allow for a broad range of
applications to be developed and work together across multiple tru2way
components, including authoring tools, stacks/middleware, set-tops, etc.

    The PowerUp framework gives operators easy access to plug-and-play
advanced Interactive Television 2.0(TM) services, such as advanced
guides, EBIF applications, and TV widgets including local restaurant
searching, click-to-call, games, photo-sharing, weather, traffic, sports
scores, local news, and more.

    "We're excited to be launching our Interactive Television 2.0 Movie Guide
at The Cable Show this year," said Alexander Libkind, Zodiac's Chief
Operating Officer. "PowerUp is the middleware software, if you will, that
ensures all tru2way applications look and act the same, regardless of the
tru2way components the operators choose. And now with our Movie Guide, we
can demonstrate with our valuable technology solution providers,
Macrovision and ADB, the capabilities and iTV advanced services that our
framework can provide, including advanced Movie Guides."

    About Advanced Digital Broadcast

    ADB (www.adbglobal.com) is a leader in the design, development and supply
of high-quality products to the world-wide digital television market. The
Company has deployed over 12 million set-top boxes, across all major
television transmission platforms, incorporating the industry's pioneering
middleware, conditional access and hardware technologies.

    ADB is a member of ADB Group (www.adbholdings.com).

    ADB. Defining Digital.

    About Zodiac Interactive

    Zodiac Interactive is an Emmy winning developer of software for
interactive television. Zodiac's PowerUp(TM) Framework is cross-platform
software that unifies and enables advanced TV applications across
multiple set-tops. The core of PowerUp, with its open APIs and libraries,
makes it easy for operators to develop and deploy advanced TV services,
such as user interfaces, EBIF, EPGs, tru2way, VOD, Web-Services, and
other features demanded by operators today. For more information, visit
www.zodiac.tv.

    Interactive Television 2.0 and PowerUp are trademarks of Zodiac
Interactive. CableNET, EBIF and tru2way are trademarks of Cable Television
Laboratories, Inc. Other company, product and service names mentioned
herein may be trademarks or service marks of their respective owners. For
more information, visit www.zodiac.tv.

    

Contact:
Terry May
HighTech PR, Inc.
321.632.1690
321-418-5888 (mobile)
Email Contact

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