Bragada Website and Product Updates Enhance Mattress-Shopping Experience

POUGHKEEPSIE, N.Y., March 30 /PRNewswire/ -- Bragada(R) Luxury Mattress, Inc.
(http://www.bragada.com) is enhancing consumers' mattress-shopping experience
via a Website redesign, a new site and updates to several of its mattress
collections.

The redesigned Bragada.com will be unveiled April 1, 2009. "Our new Website
design is based on customer ideas on how to make the site more attractive and
easier to navigate," said Vincent Simmons, president of Bragada. "Through
their input, Bragada.com is acquiring a more modern look and is becoming an
easier purchasing tool."

Among the updates to Bragada.com are product videos that help consumers
understand how the mattresses are constructed and the benefits of each type.
Bragada is also bringing back the "mattress wizard," an online tool that its
Website had featured back in 2007, in order to make it easier for purchasers
to select their new bed.

"The last thing we want is a customer who slept on a Bragada and didn't like
it because he or she did not pick the right model," said Simmons. "I want
every bed that leaves our factory to be the perfect choice for that particular
person. So we are adding as many tools as we can to ensure each customer gets
the right bed the first time."

Also on April 1, Bragada is launching a new Website called
MattressOfYourDreams.com. Besides containing information about Bragada beds,
the new site will host a six-week "America's Old & Ugly Mattress Contest" in
which entrants will send in photos of themselves holding a sign saying "I need
a new Bragada." The winner will receive a free Bragada mattress.

In addition, Bragada has made significant collection updates, renaming its
Luxury Collection the "Cashmere Collection" to highlight the new cashmere
covers that will now be part of all three beds in this line. The Ultra Luxury
Collection is being updated as well, with new constructions and bamboo/silk
combination covers.

Bragada also has renamed its viscoelastic memory foam to "CoolTemp(TM)" to
reflect the fact that Bragada's exclusive memory foam is engineered to keep
users cool and be temperature-sensitive. All mattresses featuring CoolTemp
have been upgraded with the new formulation, which feels better and lasts
longer.

"Over the past year I have listened to every customer that was not 100-percent
happy with his or her Bragada, and I took that information and started to
research how we can overcome any dissatisfaction," said Simmons. "With our new
CoolTemp memory foam formula, I truly believe Bragada will be the mattress of
your dreams."

About Bragada(R) Luxury Mattress, Inc.

Headquartered in Poughkeepsie, N.Y., Bragada manufactures and distributes
mattresses, quilted toppers and pillows made from a revolutionary
temperature-sensitive viscoelastic material called "CoolTemp," which is
designed to conform to the body, provide support and help alleviate pressure
points. To learn more, visit Bragada at http://www.bragada.com.

Contact:

Vincent Simmons
Bragada(R) Luxury Mattress, Inc.
800-478-9098
sales@bragada.com

http://www.bragada.com

http://www.ebed.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE Bragada Luxury Mattress, Inc.

Vincent Simmons of Bragada Luxury Mattress, Inc., +1-800-478-9098,
sales@bragada.com