PepsiAmericas Selects DataFlux for Enterprise Data Management

Long-term data governance strategy includes focus on data quality and data
integration
CARY, N.C.--(Business Wire)--
DataFlux, a leading provider of data quality and data integration solutions,
today announced PepsiAmericas, Inc., the world's second-largest manufacturer,
seller and distributor of PepsiCo beverages, has selected DataFlux® technology
to power its enterprise data management (EDM) program. PepsiAmericas will use
DataFlux software to validate and improve the quality of enterprise data for
various systems across the organization.

To help meet its operational and strategic EDM goals, PepsiAmericas will utilize
the DataFlux Data Quality & Integration Platform as part of its long-term data
governance framework. This enterprise platform will help PepsiAmericas highlight
and correct data errors in operations, reporting, selling and delivery systems.
This level of data accuracy will result in improved accuracy, consistency and
control over enterprise data.

"Data quality is a critical component in our data governance efforts," said Bill
Holada, director of financial services at PepsiAmericas. "We need a technology
that is powerful enough to support our data strategy - today and in the future.
After evaluating the leading vendors, we chose DataFlux because of their ability
to deliver various robust solutions - all built on data quality."

PepsiAmericas will initially deploy DataFlux technology as a data quality tool
that will provide better control and management of pricing, customer, supplier
and product data. The data will be used to support the volume and velocity of
change in its product portfolio and customer base, while improving overall
customer satisfaction.

"What separates DataFlux from the competition is the understanding that data
quality is a critical component of any data management initiative," said Tony
Fisher, president and CEO of DataFlux. "Data quality is vital to gaining a
trusted view of customers and products, and we`re pleased PepsiAmericas is
laying the foundation for a successful data governance program with a focus on
data quality."

About DataFlux

DataFlux enables organizations to analyze, improve and control their data
through an integrated technology platform. With DataFlux enterprise data quality
and data integration products, organizations can more effectively and
efficiently build a solid information foundation that delivers a unified view of
customers, products, suppliers or any other corporate data assets. A wholly
owned subsidiary of SAS (www.sas.com), DataFlux helps customers rapidly assess
and improve problematic data, building the foundation for enterprise data
governance, compliance and MDM initiatives. To learn more about DataFlux, visit
www.dataflux.com.

About PepsiAmericas

PepsiAmericas, Inc. (NYSE: PAS) is the world's second-largest manufacturer,
seller and distributor of PepsiCo beverages with some of the best-recognized
trademarks including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Lipton Iced
Tea, Sobe Life Water, Propel, Starbucks Frappuccino and AMP. With annual sales
of nearly $4.9 billion in 2008, PepsiAmericas employs more than 20,000 people
and operates 33 manufacturing facilities and over 175 distribution centers
across its markets. PepsiAmericas serves a population of more than 200 million
in a significant portion of a 19-state region in the U.S.; Central and Eastern
Europe, including Ukraine, Poland, Romania, Hungary, the Czech Republic and
Slovakia; and the Caribbean. For more information on PAS, please visit
www.pepsiamericas.com.

DataFlux and all other DataFlux Corporation LLC product or service names are
registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC
in the USA and other countries. indicates USA registration. Other brand and
product names are trademarks of their respective companies.

fama PR
Vinda Rao, 617-758-4152
dataflux@famapr.com
or
DataFlux
Scott Batchelor, 919-447-3000
publicrelations@dataflux.com

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