Firm to Present Award-Winning Retail Email Marketing Strategy

Digital Evolution Group to Present Successful Strategy in Webinar Wednesday at 2
p.m.
INDIANAPOLIS--(Business Wire)--
On-demand email and one-to-one marketing solutions provider ExactTarget
announced today that Digital Evolution Group, its "Reseller Partner of the
Month," will keynote a Webinar at 2 p.m. Wednesday for retail marketers.

The Overland Park, Kans.-based firm, which uses ExactTarget to power one-to-one
marketing campaigns, earned the accolade and the opportunity to present its
insights following the business boosting email marketing campaign it built for
regional apparel and home fashions retailer Gordmans.

"Email marketing provides brick-and-mortar retailers with terrific opportunity
to engage customers and drive in-store foot traffic," said Cara Olson, Digital
Evolution Group`s manager of e-marketing. "Gordmans is a terrific example of how
email can help retailers attract and reward subscribers even in challenging
economic times."

With 65 stores located across 16 Midwestern states, Gordmans implemented a
one-to-one marketing strategy in 2006 with the help of Digital Evolution Group
and ExactTarget. The Omaha-headquartered retailer has since posted consecutive
quarters of increased email open rates and a more than 10 percent increase in
the number of subscribers redeeming personalized email coupons in-store.

"Our email marketing efforts help us develop a relationship with our guests and
provide them with special offers and opportunities that increase in-store
traffic and sales," said Michael Hammond, Gordmans` director of marketing and
creative.

Hammond and Olson will present their award-winning strategy for success during
Wednesday`s Webinar. Marketers can register to attend the free event here.

The news of Gordmans successful use of one-to-one marketing campaign comes only
days after ExactTarget introduced its new retail `how-to` guide entitled,
Retailers, Get Relevant. The 15-page guide provides retailers tips on how to use
aggregated customer data to build targeted relevant messages that can be
delivered via triggered email, voice messages and text messages to acquire,
convert and retain the most profitable and loyal customers. The guide is free
and is available online here.

Digital Evolution Group is ExactTarget`s March "Reseller Partner of the Month".
The accolade is awarded monthly to reward and support the more than 500 partners
that rely on the ExactTarget platform to serve organizations` digital marketing
needs.

About Digital Evolution Group

Digital Evolution Group is a full service e-consultancy dedicated to achieving
client success with ingenious online strategies. Fusing award-winning design
talent, deep technical expertise, and extensive knowledge of Internet-focused
technologies, Digital Evolution Group develops highly-customized solutions
according to the best practices and patterns of the industry. The firm is
trusted by growing companies competing in a variety of industries and sectors,
including Hallmark, New Balance Athletic Shoe, American Century Investments,
Gordman`s, Lockton and Seaboard Foods. Digital Evolution Group was founded in
1999 and is headquartered in Overland Park, Kansas.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software
solutions. The company`s suite of on-demand one-to-one marketing applications
enable clients to send business-critical and event triggered communications to
increase sales, optimize marketing investments and strengthen customer
relationships. ExactTarget offers four editions of its on-demand software
application along with integrated solutions such as ExactTarget for
Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and
ExactTarget for Omniture Genesis.ExactTarget offers a range of optimization
services including support, implementation and training, integration,
deliverability, account management, design and deployment and strategic
consulting. ExactTarget`s software powers permission-based email communications
for thousands of organizations including CareerBuilder.com, Expedia.com, Florida
Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home
Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John`s and
Wellpoint, Inc. For more information, please visit www.exacttarget.com or call
1-866-EMAILET.

ExactTarget
Mitch Frazier, 317-275-5034
mfrazier@ExactTarget.com
or
Dittoe PR for ExactTarget
Lauren Sanders, 317-202-2280 X 10
lauren@dittoepr.com

Copyright Business Wire 2009