Blaze Mobile and MasterCard Worldwide Offer Innovative Payment Sticker for Tap &...

Blaze Mobile and MasterCard Worldwide Offer Innovative Payment Sticker for Tap
& Go(TM) Payments Using Mobile Devices

Users Enjoy Fast, Convenient Checkout at Over 141,000 Merchants without
Carrying their Wallets

ALAMEDA, Calif., March 30 /PRNewswire/ -- Blaze Mobile and MasterCard
Worldwide today introduced the Blaze Mobile MasterCard(R) PayPass(TM) mobile
payment sticker. The small mobile payment sticker can be affixed to any
mobile device, enabling it to be used for "Tap & Go" purchases at any of the
over 141,000 merchant locations accept PayPass. The mobile payment sticker is
tied to a prepaid account and is issued by MetaBank.

"This innovative mobile payment sticker leverages the ubiquity and convenience
of mobile phones, as well as the increasing comfort level among consumers with
converging technologies on mobile devices," said Art Kranzley, Chief Emerging
Technology Officer, MasterCard Worldwide. "Contactless payment capabilities on
the device will make life easier for mobile users who can quickly make
purchases at retail locations without their wallets," he said.

The Blaze Mobile MasterCard PayPass mobile payment sticker is equipped with
advanced radio frequency technology, offering the highest level of contactless
payment security. Although the mobile payment sticker is designed to work
specifically with mobile devices, it functions just like other PayPass
devices. The mobile payment sticker transmits card information to the
merchant's point-of-sale terminal, via highly secure advanced radio frequency
technology, allowing consumers to simply "tap" their mobile device with the
sticker affixed on a PayPass reader to complete their transaction.

MasterCard sees this approach as a bridge to fully integrated contactless
payment capabilities using NFC (Near Field Communications) technology.
"Having a payment capability on the phone is a great way for consumers to see
the benefit of having a payment capability in the phone," added Kranzley.

"We created this unique mobile payment sticker to meet the needs of today's
busy consumer," said Michelle Fisher, CEO of Blaze Mobile. "With the help of
MasterCard, we believe that this technology positions Blaze Mobile as a key
enabler in the mobile commerce marketplace."

The mobile payment sticker was designed to complement the Blaze Mobile Wallet,
an innovative mobile commerce application. The Blaze Mobile Wallet, available
for free, enables mobile phone users to
purchase movie and event tickets, manage bank accounts at more than 8,000
supported financial institutions, view electronic receipts, and create expense
reports, all from the palm of their hand. The Blaze Mobile Wallet also offers
valuable location based services such as maps and points of interest,
including ATMs, restaurants and much more.

The Blaze Mobile MasterCard PayPass mobile payment sticker is tied to a
prepaid account, and is issued by MetaBank (TM) pursuant to a license by
MasterCard International Incorporated. MasterCard is a registered trademark
of MasterCard International Incorporated.

To learn more about Blaze Mobile Wallet and the Blaze Mobile MasterCard
PayPass mobile payment sticker visit www.blazemobile.com.

About MasterCard PayPass
MasterCard PayPass is ideal for traditional cash-heavy environments where
speed is essential, and has led the way in bringing contactless technology to
consumer categories such as quick serve restaurants, drug stores, gas
stations, vending machines, convenience stores, sports arenas, movie theaters,
transit systems, taxis, parking garages and more. As of 4Q 2008, there are
over 50 million PayPass cards and devices in use at over 141,000 merchant
locations worldwide, including participating BP, Best Buy, 7- Eleven, CVS,
McDonald's, Petco and many other stores. PayPass also is accepted at numerous
professional football and baseball stadiums. For more information about
MasterCard PayPass and a full list of participating merchants, visit
www.mastercard.com/paypass.

About Blaze Mobile
Blaze Mobile develops innovative mobile commerce and advertising solutions
that enable secure, convenient, cost-effective transactions and promotions
from the mobile device. The Blaze Mobile Wallet enables fast and easy
"contact-less" purchases - including movie and event tickets - as well as fund
transfer, banking, and personal finance management. It can manage bank
accounts at more than 8,000 supported financial institutions, view electronic
receipts, and quickly and easily create expense reports. Blaze Mobile Wallet
also offers valuable location based services such as maps and points of
interest, including ATMs, restaurants and more - all in the palm of your hand.
The Blaze Mobile Advertising Network enables companies to target specific
mobile advertisements and promotions to their most important customers,
delivering unparalleled marketing and branding capabilities. Blaze Mobile
applications are available through the Apple iPhone, T-mobile, AT&T, NTelos,
and for more information, please visit www.BlazeMobile.com.

About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic
link among financial institutions, businesses, cardholders and merchants
worldwide. As a franchisor, processor and advisor, MasterCard develops and
markets payment solutions, processes approximately 21 billion transactions
each year, and provides industry-leading analysis and consulting services to
financial-institution customers and merchants. Powered by the MasterCard
Worldwide Network and through its family of brands, including MasterCard(R),
Maestro(R) and Cirrus(R), MasterCard serves consumers and businesses in more
than 210 countries and territories. For more information go to
www.mastercard.com.

About MetaBank(TM)
MetaBank is a federally chartered savings bank headquartered in Storm Lake,
Iowa. Meta Financial Group, Inc.(R) is the holding company for MetaBank, Meta
Payment Systems(R), and Meta Trust Company(R). The Meta Payment Systems (MPS)
division of MetaBank based in Sioux Falls, South Dakota, is a recognized
leader in the prepaid card industry and provides innovative payment solutions
delivered nationally in collaboration with market-leading partners. MPS
focuses on offering specific product solutions in the following areas: (i)
prepaid cards, (ii) credit cards and lending solutions, and (iii) ATM
sponsorship. Meta Financial Group is traded on the NASDAQ Global Market(R):
CASH. For more information visit http://www.metacash.com.

Press Contact: Jim Campbell
Blaze Mobile
Tel. 1-877-232-5293
jcampbell@blazemobile.com

Tristan Jordan
MasterCard Worldwide
Tel. 1-914-249-5724
Tristan_jordan@mastercard.com

SOURCE MasterCard Worldwide

Jim Campbell of Blaze Mobile, +1-877-232-5293, jcampbell@blazemobile.com, or
Tristan Jordan of MasterCard Worldwide, +1-914-249-5724,
Tristan_jordan@mastercard.com