Delta-Northwest Merger Becomes Visible to Customers with Introduction of Combined...

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Mon Mar 30, 2009 8:00am EDT

Delta-Northwest Merger Becomes Visible to Customers with Introduction of
Combined Domestic Products

Changeover includes employee uniforms, airport signage, and 
enhanced onboard products and services 

ATLANTA, March 30 /PRNewswire-FirstCall/ -- Seattle-based flight attendant
Christie Colegrove, a 25-year Northwest Airlines veteran, will hang up her
Northwest uniform today in exchange for a new Delta Air Lines' (NYSE: DAL)
uniform. Colegrove is joining nearly 40,000 flight attendants, pilots, airport
lounge representatives, ticket counter and gate agents who today will don
Delta uniforms - one of the first outwardly visible signs that the two
airlines are now one.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090202/DELTALOGO )

Delta's $500 million investment to integrate the two airlines takes center
stage this week in U.S. hubs - including Detroit, Memphis and Minneapolis-St.
Paul - with new Delta signage appearing at more than 400 ticket counters,
gates and baggage claim areas within the three airports.  Delta has already
rebranded 119 airports worldwide. The airline expects to have all domestic
airports transformed by year's end, with all international locations scheduled
for completion in 2010.

By the end of next year, nearly 250 pre-merger Northwest mainline aircraft
will be painted in Delta's red, white and blue flagship colors. To date, 33
Northwest-branded aircraft have already been repainted. Also by year's end,
all Delta- and Northwest-operated mainline aircraft will feature similar
interiors, including Delta's standard blue leather seats and carpet.

"In just five months, Delta has made significant strides to bring together the
best of both airlines for the benefit of our customers, employees and the
communities we serve," said Richard Anderson, Delta's chief executive officer.
"We're working hard to integrate every aspect of the travel experience - from
onboard products, to aircraft exteriors and cabin interiors, to frequent flyer
programs - so that all Delta customers worldwide enjoy one best-in-class
experience."

Delta and Northwest made aviation history last October in a merger that
created the world's largest airline with service to 379 destinations in 66
countries, more than 6,000 daily departures and more than 170 million
customers served annually. Until now, significant post-merger changes - such
as synchronizing flight schedules, aligning route maps, integrating
technologies and workgroups - have largely taken place behind the scenes.

"I've been wearing my uniform for 19 years. It was time for a fresh, new
look," said an excited Colegrove. "Delta is moving the industry forward with a
great new uniform that shows our professionalism and pride in how we look, act
and serve."

Product and Service Enhancements

Visible product and service improvements happening this week on
Delta-Northwest flights throughout the United States include:


    --  Expanded First Class food offerings: More meals served on flights 900
        miles or greater, as well as a wider variety of snacks on flights over
        250 miles. Exclusive entrees created by acclaimed chef Michelle
        Bernstein will be featured on select flights.




    --  Expanded Economy Class food offerings: Customers traveling in Economy
        Class on all Northwest-operated mainline flights of more than 250
miles
        will enjoy the return of free snacks, as well as the introduction of
        Delta's food-for-purchase program, EATS, on flights over 600 miles.




    --  Expansion of Signature Cocktails by Rande Gerber: Signature cocktails
by
        nightlife entrepreneur Rande Gerber - including Delta's Mojitos and
        Margaritas- will now be available onboard all Northwest-operated
        flights.




    --  Consistent uniforms: More than 11,000 pre-merger Northwest flight
        attendants, SkyClub representatives, gate and ticketing agents join
        their Delta colleagues in wearing a consistent uniform created by
        fashion designer Richard Tyler. Some 5,000 pre-merger Northwest pilots
        also switched to the Delta uniform today.




    --  Expanded onboard entertainment: Customers flying on Northwest-operated
        flights see the return of in-flight entertainment to Economy Class in
        the U.S., including overhead movies on select long-haul flights.
        Delta's safety video debuts on all Northwest-operated flights
        worldwide.




    --  New in-flight magazine: A refreshed Sky magazine debuts on all Delta
and
        Northwest flights worldwide as the combined airline's official
        magazine, featuring Heidi Klum, world-renowned model, actress and host
        of Project Runway on the inaugural cover. Sky magazine will also be
        available for purchase in U.S. bookstores beginning April 1.



For more details, go to news.delta.com

Five-month Merger Milestones

This week's integration of domestic products and services builds on merger
milestones already completed since the closing of the Delta-Northwest merger
on October 29, 2008, including:


    --  Granting stock to substantially all U.S.-based employees. Upon
        completion of this grant, pre-merger Delta and Northwest employees
owned
        nearly 15 percent of the new company.




    --  Resolving union representation and seniority integration for pilots,
        aircraft maintenance technicians, meteorologists and dispatchers. The
        development of seniority integration recommendations for a fair and
        equitable seniority integration method by pre-merger Delta flight
        attendants, Airport Customer Service/Cargo, Reservation Sales and
        TechOps Stores employees.




    --  Adding Delta's code to more than 90 percent of all Northwest
        flights, creating thousands of additional connecting opportunities and
        easier connections between the pre-merger Delta and Northwest hubs.




    --  Expanding the benefits of pre-merger codeshare partnerships, including
        the expansion of Delta's U.S. agreements with Alaska and Midwest
        airlines.




    --  Introducing dual-airline functionality on delta.com and nwa.com and
via
        Delta and Northwest airport check-in kiosks.




    --  Aligning Delta SkyMiles and Northwest WorldPerks Programs including
        granting full complimentary upgrade reciprocity for elite members,
        linking frequent flyer accounts, consolidating mileage balances,
        offering a three-tiered award structure with more choices and options
        for award travel and outlining the timeline and plan to develop a
        best-in-class loyalty program for 2010.




    --  Announcing the consolidation and rebranding of Delta Crown Room Clubs
        and Northwest WorldClubs into Delta SkyClubs, beginning mid-April.




    --  Redeploying Delta and Northwest aircraft to better match supply to
        demand on select routes.



Delta is continuing its progress to achieve a single operating certificate by
the end of the year.

Satellite uplink available
Media are invited to cover the historic changeover beginning Monday, March 30
using Delta-provided footage of aircraft being painted from Northwest to
Delta, signage being changed from Northwest to Delta, pre-merger Northwest
employees donning the new Delta uniforms and employees serving new food and
drink options onboard Delta flights.

The uplink is available at the following times and coordinates


    Monday, March 30, 2009, 10-10:30 a.m. EDT
    SATELLITE:              GALAXY 3 CBAND @ 95 DEGREES WEST
    TRANSPONDER:            C- 9 (nine) ANALOG
    UL FREQUENCY:           6105 VERTICAL
    DL FREQUENCY:           3880 HORIZONTAL
    AUDIO:                  6.2   6.8

    Monday, March 30, 2009, 2-2:30 p.m. EDT
    SATELLITE:              GALAXY 3 CBAND @ 95 DEGREES WEST
    TRANSPONDER:            C- 9 (nine) ANALOG
    UL FREQUENCY:           6105 VERTICAL
    DL FREQUENCY:           3880 HORIZONTAL
    AUDIO:                  6.2   6.8


Delta Air Lines is the world's largest airline. From its hubs in Atlanta,
Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Salt Lake
City and Tokyo-Narita, Delta, its Northwest subsidiary and Delta Connection
carriers offer service to 379 destinations in 66 countries and serve more than
170 million passengers each year. Delta's marketing alliances allow customers
to earn and redeem either SkyMiles or WorldPerks on more than 16,000 daily
flights offered by SkyTeam and other partners. Delta's more than 70,000
employees worldwide are reshaping the aviation industry as the only U.S.
airline to offer a full global network. Customers can check in for flights,
print boarding passes, check bags and flight status at delta.com.

SOURCE  Delta Air Lines

Delta Corporate Communications, +1-404-715-2554
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