BigLever Software Founder and CEO to Co-Present with IBM at the 2009 Embedded Systems Conference - Silicon Valley

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Mon Mar 30, 2009 8:01am EDT

AUSTIN, Texas--(Business Wire)--
BigLever Software™, an industry-leading provider of software product line (SPL)
development tools, framework and services, today announced that Dr. Charles
Krueger, the company's Founder and Chief Executive Officer, will be
co-presenting a session along with John Carrillo, Senior Program Director of
Strategic Solutions, IBM Rational Software, at the upcoming Embedded Systems
Conference (ESC) in San Jose, California. The conference session - entitled "New
Frontiers for Product Line Engineering" - will focus on a new SPL engineering
approach that has opened up new frontiers in innovation and "economy of scale",
impacting the fundamentals of how companies deliver product lines. 

The 2009 ESC conference, to be held March 30 through April 2, will offer a
variety of sessions and courses presented by industry experts who will cover a
full spectrum of design and implementation issues across the major application
areas. BigLever's participation will focus on bringing innovative, yet
pragmatic, SPL approaches, tools and integrations to the forefront of the
product development community. 

Additionally, BigLever Software announced today that the research and
development organization IKERLAN-IK4 has selected BigLever`s Gears SPL Lifecycle
Framework for the development of leading-edge product lines for its alternative
energy clients in Spain.

 Session Details:                                                                                       
                                                                                                      
 Presentation:    New Frontiers for Product Line Engineering                                          
                                                                                                      
 Presenters:      Charles Krueger, Founder and CEO, BigLever Software                                 
                  John Carrillo, Senior Program Director, Strategic Solutions, IBM Rational Software  
                                                                                                      
 When:            Tuesday, March 31, 2009                                                             
                  8:00 am - 9:30 am and 4:15 pm - 5:45 pm                                             
                                                                                                      
 Where:           Silicon Valley McEnery Convention Center, San Jose, California                      


About BigLever Software

BigLever Software, a leading provider of software product line development
framework, tools and services, dramatically simplifies the creation, evolution
and maintenance of embedded or standalone software for a product line portfolio.
BigLever`s patent-pending solution, Gears, provides an innovative, yet
pragmatic, approach that shifts the development focus from a multitude of
products to a single software production line capable of automatically producing
all of the products in a portfolio. With Gears, software development
organizations can reduce development costs and bring new product line features
and products to market faster, enabling businesses to more reliably target and
hit strategic market windows. BigLever is the recipient of the 2008 Jolt Award
for Productivity. The company is based in Austin, Texas. For more information,
visit www.biglever.com. 





BigLever Software
Cathy Martin, (512) 565-4612
cmartin@biglever.com
or
Quatrain PR
Tish Wagner, (707) 963-2035
tish@quatrainpr.com


Copyright Business Wire 2009

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