SeaChange Rolls Out IPTV Products and Services for Smart Digivision`s MyWay IPTV Service

* Smart Digivision`s MyWay IPTV Service Targets 3 Million Subscribers across
India
* SeaChange TV Navigator Middleware, VOD Solution and Convergence Apps in Play
* Often Proven Massive Scalability and Professional Services Keys to SeaChange
Win

ACTON, Mass. & DELHI, India--(Business Wire)--
India`s highly promising, recently launched Smart Digivision MyWay IPTV service
is taking full advantage of comprehensive software, systems and services from
SeaChange International (Nasdaq: SEAC), the proven leader in IPTV and on-demand
television solutions. Customers of Bharat Sanchar Nigam Ltd. (BSNL), the
nation`s largest telco and the world`s 7th largest, and Mahanagar Telephone
Nigam Ltd. (MTNL) are among the first to enjoy the unprecedented depth and
richness of MyWay`s on-demand, broadcast and convergence offerings.

Deployments of the SeaChange TV Navigator middleware and electronic program
guide, SeaChange video-on-demand systems and a bouquet of settop applications
began in late 2008 under an aggressive strategy to bring MyWay to three million
subscribers across India over the next few years on the BSNL and MTNL broadband
networks. Ultimately, the MyWay line-up will encompass pause live TV;
convergence services for integrated e-mail, live e-mail chat, news ticker and
railway information; an on-demand library of DVDs, music and games; and 150
broadcast TV channels.

As principal integrator SeaChange is orchestrating the IPTV rollout over BSNL
and MTNL, a leadership role its Professional Services division has taken around
the world in numerous other launches of massive scope and complexity.

"We are engaged in delivering IPTV services with the scale and quality that the
telco industry has envisioned for years," said Kapil Dev Kumar, Chief Operating
Officer, Smart Digivision.

"Smart Digivision is moving quickly to turn on world-class depth in television
content, capabilities and new conveniences that finally let India`s consumers
enjoy an integrated media lifestyle," Kumar continued. "Only SeaChange has the
comprehensive skills, product breadth and implementation flexibility to back us
up."

"With increasing frequency the world`s large telcos with the most ambitious IPTV
goals are turning to SeaChange to get them turned on and fully monetized," said
Bill Styslinger, president and CEO, SeaChange. "Decisions in our favor come down
to a singular focus that has produced the business intelligence and range of
successful products to make any kind of advanced television rollout happen
elegantly, whether customers want one piece or our whole portfolio. Our global
organization is very proud and fully energized in support of Smart Digivision`s
debut on BSNL and MTNL."

In addition to IPTV middleware, video-on-demand servers and software, subscriber
applications, and integration, telcos around the world are building IPTV
businesses with SeaChange content acquisition services and solutions for
advertising, broadcasting and mobile video-on-demand. SeaChange VOD and IPTV
customers are among the world`s best known telco brands: KDDI, NTT-East and
NTT-COM/ODTV (Japan), MTS/Allstream and TELUS (Canada); OTE (Greece); Telekom
Austria; TMNet (Malaysia); Turk Telekom (Turkey); and Verizon (U.S.).

Television companies have been on-air with SeaChange solutions for the better
part of a decade in India. The company is dedicated to supporting the special
requirements for traditional television operations and applying its unique
resources towards developing IPTV, on-demand and other emergent forms of
television in the market. SeaChange`s India team is based in Mumbai and Delhi
and leverages SeaChange support and product development facilities across Asia.

About SeaChange

SeaChange International is a leading provider of software applications, services
and integrated solutions for video-on-demand (VOD), digital advertising, and
content acquisition monetization and management. Its powerful open VOD and
advertising software and scaleable hardware enable cable and telco operators, as
well as broadcasters, to provide new on-demand services and to gain greater
efficiencies in advertising and content delivery. With its Emmy Award-winning
and patented technology, thousands of SeaChange deployments are helping
broadband, broadcast and satellite television companies to streamline
operations, expand services and increase revenues. Headquartered in Acton,
Massachusetts, SeaChange has product development, support and sales offices
around the world. Visit www.schange.com.

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SeaChange PR
Jim Sheehan, 1-978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 1-978-897-0100 x3030
martha.schaefer@schange.com

Copyright Business Wire 2009