BIAP to Demo 'EBIF at Work' on the Floor of the NCTA at Six Different Booths

Partner Companies will Demo the Platform and User Agent, Ad Widgets and TV
Widgets

PLANO, Texas, March 30 /PRNewswire/ -- BIAP Inc., the leading provider of
elements essential to the successful implementation of EBIF (Enhanced Binary
Interchange Format), today announced multiple demonstrations at the 2009
National Cable Television Association (NCTA) Convention of their Platform and
User Agent, BIAP Ad Widgets and BIAP TV Widgets (applications). Not only will
attendees in Washington D.C. be able to see various elements of EBIF running
in the BIAP booth itself, but they will also find demonstrations available in
partner company booths around the floor, indicated by the signs, "EBIF AT
WORK."

BIAP has successfully deployed a BIAP Platform and User Agent in all digital
homes in several markets, enabling all levels of set top boxes, including
those with very low memory. In those markets, numerous applications have been
deployed. At the NCTA, BIAP will be running demonstrations of all of these
elements as well as BIAP Ad Widgets. Ad Widgets is an EBIF and SCTE 130
standards-based end-to-end interactive advertising system, which can handle
campaign management, delivery, viewer measurement and more.

Attendees can see all of these elements in the BIAP booth (booth CableNet
#136) inside the Cable Labs Pod. They will also be able to see some or all of
these same elements in the booths of Concurrent (Grand Hyatt Washington 1000 H
Street NW), Comcast Media Center's HITS AxIS demo ("The Lofts on Fast Lane" at
Broadband Nation), itaas (#1401), Macrovision (#1605) and Unisoft (CableNet
#136) and also at the CableNet Advanced Advertising display (CableNet #136).

"EBIF is poised to begin a broad rollout across the cable landscape," said Tim
Peters, BIAP CEO. "Our groundbreaking market-wide launches in all digital
boxes, even those with low memory, have demonstrated to the industry that the
EBIF standard is viable and will open the door to a new way of enhancing
television, especially on the ad sales front. We are very pleased that other
companies want to participate with us in making available a complete portfolio
of tools for the cable industry. Look for the yellow signs that say, 'EBIF AT
WORK' as you walk around the floor of the convention and see how the future
can work."

About BIAP

BIAP (Broadband Interactive Applications) supplies the cable industry with an
EBIF Platform for Cisco, Motorola and Tru2Way, as well as Ad Widgets and TV
Widgets. Ad Widgets is an EBIF and SCTE-130 standards-based end-to-end
interactive advertising system, from campaign management to delivery to viewer
measurement. TV Widgets is a suite of compelling interactive applications such
as eBay on TV, Fantasy Football, Yellow Pages on TV and PiTV, a local
information service that can be highly personalized. BIAP's products are
currently available on 24 million set top boxes principally with Time Warner
Cable and DISH Network. BIAP has received numerous patents for its technology
and multiple Emmy nominations for its interactive television applications.
Corporate headquarters are in Plano, Texas, with research and development in
Sterling, Virginia.

SOURCE BIAP

Ellen Cooper of BIAP, +1-646-419-0006, ellencooper@biap.com