DNA Energy Drink Names Industry Veteran to Head-Up Midwest Sales

BOCA RATON, Fla.--(Business Wire)--
DNA Beverage Corporation (DNAB.PK), producers of DNA Energy Drink, the award
winning, great tasting favorite of action sports enthusiasts and fans, announced
the hiring of Jeff Martin as Regional Vice President - Midwest Division. Jeff
joins DNA Energy Drink after a distinguished career of having built brands for
over 27 years.

From his start in Michigan with Dannon Yogurt, Jeff has been instrumental in
launching and helping develop brands like Clearly Canadian, Spalding Sport
Refresher and Kwencher. Jeff was highly instrumental in the early stages of
Xyience Energy Drinks success. His Division with the efforts of his team ranked
number one in sales for the entire length of his career at Xyience Incorporated.

Darren Marks, President of DNA said, "Jeff has extensive experience in securing
and managing personnel, as well as managing a Distributor network on a National
basis. In addition to working with Distributors, he has developed a genuine
rapport with retail chains throughout the country, and it is for these reasons
we have charged him with the responsibility of bringing DNA Energy Drink to the
Midwest, beginning with Ohio, Michigan and Indiana."

"I have joined DNA because I believe in the quality of the product, and the
strategic marketing programs necessary to move DNA Energy Drinks to a new level
of growth within our industry" said Mr. Martin. "I am very enthusiastic about
the opportunity to be working with the personnel at DNA due to their knowledge,
experience, financial expertise and dedication to building their brand. I am
confident that DNA Energy Drink will succeed past all expectations," he added.

About DNA Energy Drink

DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the
action sports world of athletes who created the drink. DNA Energy Drink is a
high quality beverage manufactured to exact standards to achieve superior taste
with a formulation that taps into the body`s seven energy sources to maximize
energy and improve awareness. DNA Energy Drink comes in 16oz. cans in flavors
including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested
retail price of $1.99.

True to its actions sports roots, DNA Beverage Corporation has earned national
recognition through its title sponsorship of the DNA/Butler Brothers Racing Team
where it competes on a world-class level in Supercross and Motocross, reaching
millions of fans. DNA Energy Drink can also be found in other action sports such
as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized
stars in their own right. DNA has strong recognition within the action sports
community including the stores and venues that support these athletes and
participants and is a regular at skate parks across the Southeast. Its two 80ft.
DNA branded semi-trailers are a regular at events all over the country and
regularly supports its retailers and distributors and at various community and
charitable functions such as the van`s recent appearance at the Joe DiMaggio
Children`s Hospital in Hollywood, FL. For more information about DNA Energy
Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical,
including statements as to revenue projections, business strategy, outlook,
objectives, future milestones, plans, intentions, goals, future financial
conditions, future collaboration agreements, the success of the Company's
development, events conditioned on stockholder or other approval, or otherwise
as to future events, such statements are forward-looking, and are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. The forward-looking statements contained in this release are subject to
certain risks and uncertainties that could cause actual results to differ
materially from the statements made.

DNA Beverage Corporation
Darren M. Marks, 954-970-3826
darren@dnaenergydrink.com

Copyright Business Wire 2009