Kodak Exposes: U.S. Consumers Overspent $5.0 Billion on Inkjet Printing in 2008

Kodak Backs Consumer Inkjet Business with Hard-Hitting Advertising Campaign to
Continue to Spur Business Growth

Global `Print and Prosper` Campaign Launched March 29th
ROCHESTER, N.Y.--(Business Wire)--
Eastman Kodak Company (NYSE:EK) today announced the launch of a global marketing
campaign to support its revolutionary line of all-in-one inkjet printers.
Kodak`s "Print and Prosper" campaign boldly exposes the issue of high-priced ink
and how U.S. consumers overpaid for inkjet printer ink - to the tune of $5.0
billion in 2008 alone.*

Kodak first introduced its consumer inkjet line in 2007 and reinvented the
consumer inkjet printer industry with a new business model - outstanding image
quality, superior image permanence and significant savings on the price of ink.
Consumers worldwide have embraced Kodak`s value proposition and the company`s
installed base of inkjet printers has grown to more than one million units in
the past two years. In 2009, Kodak aims to double that number and is supporting
that goal with a series of marketing investments, including the "Print and
Prosper" campaign.

"Paying too much for printer ink is a financial black hole that consumers can
easily avoid," said Jeffrey Hayzlett, Chief Marketing Officer and Vice
President, Eastman Kodak Company. "Kodak`s approach is to let consumers know
there is an alternative to high-priced ink. We sell reasonably priced printers
that use reasonably priced ink, which can save consumers who print a lot on
average $110 per year on ink.* That`s powerful - especially in this economic
environment."

`Print and Prosper`

Kodak`s "Print and Prosper" campaign highlights today`s harsh economic climate
and offers consumers a solution to help them save money. Bold campaign headlines
will urge consumers to switch to Kodak and stop overpaying for printer ink. A
comprehensive global campaign, created by Deutsch NY, launched March 29 in the
U.S. and Canada, and will be rolled out in additional countries over the next
several months.

"This is a big, bold idea that doesn`t tiptoe around the issue and lets
consumers know Kodak is on their side," said Linda Sawyer, Chief Executive
Officer, Deutsch Inc. "Kodak has a longstanding, deep and emotional relationship
with consumers and, by exposing this issue, that relationship will only become
stronger."

The global campaign is designed to powerfully connect with Kodak`s target
consumer - people who print a lot -- via television and newspaper placements,
social media and websites like www.printandprosper.com. The campaign seeks to
ignite the conversation around printing cost, bringing the issue of overpriced
ink to the forefront.

In November 2008, Kodak tapped Deutsch to support the company`s inkjet marketing
initiative in collaboration with longtime agency partners Ketchum Communications
(New York, N.Y.), for public-relations, and Partners + Napier (Rochester, N.Y.),
which handles business-to-business marketing.

How Much Do I Really Spend on Ink?

By going to www.printandprosper.com, consumers can calculate in seconds how much
they overpaid for ink and how much they can save with Kodak. The personalized
numbers, based on printer type and usage, demonstrate that a switch to a KODAK
All-in One Inkjet Printer will help consumers print more and pay less. Kodak has
also engaged Laura Rowley, an ardent consumer advocate and financial expert, to
help expose the issue of high-priced ink and uncover other ways consumers can
trim costs at home. Rowley writes a Yahoo! Finance column and personal blog
about finance and value. Another effort to help consumers save money is Kodak`s
iVillage "Stretch Your Dollar" Community Challenge coming this May.

*$5.0 Billion Overspent in Inkjet Printing

Based on 2008 U.S. annual desktop printer ink revenue and average ink savings
using KODAK ESP 3/5/7/9 All-In-One Printer for documents and photos vs. average
ink costs of comparable consumer inkjet printers. Actual results may vary. Go to
http://www.kodak.com/go/inkdata for details.

*Save on Average $110 a Year on Ink

Results based on average annual print volumes compared to leading consumer
inkjet printers. Actual results may vary. For more information visit
kodak.com/go/inkdata.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses,
and creative professionals unleash the power of pictures and printing to enrich
their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at
http://www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts
online at KODAK Gallery --join for free today atwww.kodakgallery.com.

Kodak is a trademark of Kodak.

2009

Financial Media:
Kodak
David Lanzillo, 585-781-5481
david.lanzillo@kodak.com
or
Kodak
Barbara Pierce, 585-724-5036
barbara.pierce@kodak.com

Copyright Business Wire 2009