Mobixell Extends its Mobile Multimedia Messaging Solution With Mobixell Social Media...

Mobixell Extends its Mobile Multimedia Messaging Solution With Mobixell Social
Media Gateway to Enable Operators to Tap Into the Potential of Social Networks
and User Generated Content
Subscribers Will now be Able to Stay in Touch With Their Social Network
Communities While on the go Using Existing MMS and SMS

CTIA 2009, LAS VEGAS, March 30 /PRNewswire/ -- Mobixell, a leading
provider of innovative Mobile Multimedia Messaging, Mobile TV, and Mobile
Advertising solutions has announced today the introduction of its Social
Media Gateway Solution. The solution, which supports adaptation and streaming
of social media networks' video, audio, and image content, will enable
operators for the first time to offer their subscribers Social Network and
User Generated Content directly to their mobile phone over the very popular
MMS and SMS services.
Social Media Gateway allows mobile users to communicate with their Social
Network communities and receive User Generated Content media without the need
to download and install special software or handset clients. Instead,
subscribers will be able to use the very same SMS and MMS services they are
so familiar and accustomed to.
Avichai Levy, Executive VP Marketing, at Mobixell comments: "Social Media
Gateway benefits operators by encouraging subscribers to upgrade to unlimited
data packages, and send and receive more MMSs. Furthermore it brings mobile
operators to the forefront of the new trend in social communication and
interaction."
"User experience is key to the success and uptake of any mobile service.
Mobixell's expertise in mobile rich media user experience ensures subscribers
will enjoy the maximum potential of their handset's media capabilities by
utilizing Mobixell's world leading content adaptation, optimization and
delivery solutions" adds Simon Darr, AVP Marketing, at Mobixell. "By
utilizing additional Mobixell products, mobile Social Media Gateway can be
further enhanced with Mobixell's advertising and viral marketing solutions
thereby enabling the creation of new ad-funded business models."
About Mobixell
Mobixell Networks provides a comprehensive range of mobile media
solutions to enable service providers to deliver mobile messaging, mobile
advertising and mobile TV to over half a billion subscribers worldwide. By
partnering with over 300 mobile operators and content players worldwide,
including top tier carriers in five continents, Mobixell is helping to create
a richer mobile world. Mobixell's solutions focus on enhancing the user
experience to increase adoption, encourage customer loyalty, and build on the
operators' assets to introduce new revenue streams. Founded in late 2000,
Mobixell is a U.S based company with additional offices in the UK, Germany,
China and Israel. For more information, visit the company's website at
http://www.mobixell.com
For more information, please contact:

Ofra Zvi,
Director of Marketing Communications,
T. +972-9-776-0122,
Ofra.Zvi@mobixell.com.

SOURCE Mobixell Networks LTD.

For more information, please contact: Ofra Zvi, Director of Marketing
Communications, T. +972-9-776-0122, Ofra.Zvi@mobixell.com.