LOC-AID Surpasses 120 Million Subscriber Mark for Location Aggregation, Brings Scale to Location-Based Services Delivery

* Reuters is not responsible for the content in this press release.

Mon Mar 30, 2009 9:00am EDT

New Agreements with North American Carriers Set Stage for Next Wave of LBS
Development and Deployment
BOCA RATON, Fla.--(Business Wire)--
LOC-AID Technologies, Inc., the leader in end-to-end Location Aggregation, today
announced the commercial availability of LBS aggregation services on a Tier 1
U.S. carrier and Telcel, the largest Latin American carrier. LOC-AID is the only
Location Aggregation provider with inter-carrier, inter-technology (GSM, CDMA,
UMTS) and inter-country capabilities available now. 

The new agreements enable the carriers to monetize location data resident on
their networks across their entire customer bases, independent of handset type,
application, or location methodology. This innovative approach creates a
simplified and user-friendly location platform for developers and enterprises
(see separate press release announced today). The new carrier agreements,
combined with LOC-AID`s existing relationships, extend LOC-AID`s Location
Aggregation reach to an unmatched 120 million subscribers, advancing the
company`s vision of becoming the one-stop shop for location information. 

"Unlocking the value of location for carriers, developers and end-users depends
on a broad approach to Location Aggregation that is network-based, not handset
or application centric," said Isaias Sudit, CEO of LOC-AID. "LOC-AID is the only
LBS provider that can deliver this today, and our growing traction with U.S. and
North American carriers and developers validates our approach." 

Location Aggregation Clarified

To date, much of the wireless industry`s location aggregation discussion has
focused on small breakthroughs made for specific devices or platforms -
iPhone/Gphone - or for on-boarding certain applications as part of carrier
"on-deck" LBS initiatives. While each of these developments incrementally
advances the LBS experience, they obscure the larger Location Aggregation
challenge: providing easy access to subscriber location data across all major
carriers and any type of technology, handset or device, not just those that are
GPS-enabled. 

LOC-AID is the first and only Location Aggregation company to provide this
all-encompassing access to location information. The LOC-AID Aggregation
platform standardizes the presentation of location data from any carrier network
(each carrier`s location infrastructure is unique) as an easy to use set of
APIs, ensuring location information can be obtained - and applications used -
across carriers. This enables LOC-AID to effectively "wholesale" location
information in a highly-organized, precise and secure manner - an industry
first. 

Today`s deals with Telcel and a U.S. Tier 1 carrier mark the fourth and fifth
major carrier to sign on with LOC-AID in the last 6 months, giving developers
access to the location assets of over 120 million subscribers. The other
carriers include Bell Canada and TELUS in Canada, and Telefonica-Movistar in
Latin America, with additional Tier 1 U.S. carriers due to contract with LOC-AID
in 2009. 

"Telematics Update continues to see location-based services as a major growth
market and vital competitive battleground, one that will drive ARPU and
innovation, while ultimately shaping the end-user mobile experience," said
Thomas Hallauer, MD, Telematics Update and organizer of the MetaPlaces09 event.
"Yet without location aggregation, there is no way to scale location-based
services to every mobile subscriber in the US. That is why LOC-AID`s approach is
so important: its network-based, inter-carrier solution for location aggregation
provides carriers and developers a clear path to delivering LBS to the maximum
pool of users." 

The LOC-AID Location platform emulates the proven business model of messaging
aggregation, which helped issue in a new era in wireless data use, application
development, and carrier revenue enhancement. Location aggregation is poised to
open up the location market just as messaging aggregation expedited the
standardization and interoperability of messaging in North America. Industry
analyst firm ABI projects the LBS market will reach $13.3 billion by 2013, up
from $515 million in 2007. 

About LOC-AID Technologies

LOC-AID Technologies Inc. is an award-winning, privately-owned company backed by
Tier 1 venture firms, that specializes in Location Aggregation platforms and
customized wireless mobile-data solutions. The company`s technology integrates
wireless location information into any service or application, making it easier
to deliver location into any development environment and help optimize and
monetize LBS revenue. LOC-AID is headquartered in Boca Raton, FL. For more
information visit www.loc-aid.net. 

LOC-AID is a registered trademark of LOC-AID Technologies Inc. 



LOC-AID Technologies, Inc.
Investor Relations
Isaias Sudit, 561-245-9468
isudit@loc-aid.net
or
Media Relations
Sarah Mees, 978-208-1499
sarah.mees@comcast.net

Copyright Business Wire 2009

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.